Email Marketing Specialist

Posting Details

Posting Summary

Working Title
Email Marketing Specialist

Role Title
PR & Mktg Spec III

Role Code
29093-FP

FLSA
Exempt

Pay Band
04

Position Number
28000440

Agency
Northern VA Community College

Division
NV280-VP Workforce Development

Work Location
Fairfax County - 059

Hiring Range
$65,000 - $75,000

Emergency/Essential Personnel
No

EEO Category
B-Professional

Full Time or Part Time
Full Time

Does this position have telework options? -Telework options are subject to change based on business needs-
No

Does this position have a bilingual or multilingual skill requirement or preference?

Work Schedule

Monday through Friday, 8;30a - 5pm, with some evenings and weekends as needed

Sensitive Position
No

Job Description

General Description:
Northern Virginia Community College's (NOVA) Email Marketing Specialist will work to advance the institution's enrollment efforts through the successful execution of strategic email and SMS campaigns. The Email Marketing Specialist will report to the Associate Director of Enrollment Marketing and work closely with marketing peers to develop, implement, evaluate and evolve enrollment strategies, processes and materials and serve as a liaison between student service areas.

Duties and Tasks:

• The Email Marketing Specialist will work creatively and collaboratively with multiple stakeholders to devise, craft, package and deliver marketing communications that support the NOVA brand direction and achieve the enrollment goals and priorities of the college.
• Facilitate the organization, design, execution, testing and evaluation of communications to reach a broad range of target audiences;
• Help develop strategies to plan and determine the effectiveness of recruitment and yield activities
• Create content and direct associated creative work.
• Assist in planning email strategy and content through Salesforce.org (CRM) and Salesforce Marketing Cloud.
• Primary point of contact for CRM as it relates to Marketing's lead nurture strategies and campaigns. Leverage HTML abilities to transform text-based content and provided images into responsive, personalized, and dynamic email communications.
• Own the deployment process for assigned communications, collaborating with team members from different parts of the organization to keep campaigns moving through tight deadlines
• The Specialist will serve as the internal expert for Marketing's customer relationship management system, using data to drive decision-making and advise Marketing and Student Affairs accordingly.
• In addition, this position analyzes the effectiveness of recruitment and retention campaigns and assists with service recommendations and problem resolution.

Special Assignments

May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.

KSA's/Required Qualifications

KSAs:

• Ability to work with diverse and complex audiences.
• Excellent verbal and written abilities.
• Familiarity with project management processes.
• Ability to supervise multiple activities simultaneously.

Required Qualifications:

• Experience in marketing, communications, or business .
• Experience managing the development, coordination and implementation of a strategic marketing plan.
• Experience developing and executing a marketing funnel.
• Experience of CRM system(s)

Additional Considerations

Preferred Qualifications:

• Experience in higher education, especially admissions and enrollment.
• Experience with Salesforce Marketing Cloud.
• Experience with HTML and email coding.
• Experience writing AMPscripts and SQL queries.

Operation of a State Vehicle
No

Supervises Employees
No

Required Travel

N/A

Posting Detail Information

Posting Number
CLS_2935P

Recruitment Type
General Public - G

Number of Vacancies
1

Position End Date (if temporary)

Job Open Date
04/04/2024

Job Close Date
04/25/2024

Open Until Filled

Agency Website
www.nvcc.edu

Contact Name

Email

Phone Number

Special Instructions to Applicants

In support of the Commonwealth's commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth's Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly called a Certificate of Disability) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans may also apply via the AHP if they also provide an AHP Letter. To request an AHP Letter, use this link: https://www.dars.virginia.gov/drs/cpid/PWContact.aspx or call DARS at 800-552-5019, or DBVI at 800-622-2155

Additional Information

Northern Virginia Community College (NOVA) is the largest public institution of higher education in the Commonwealth of Virginia and one of the largest community colleges in the nation. NOVA enrolls nearly 75,000 students on its six campuses in Alexandria, Annandale, Sterling, Manassas, Springfield, and Woodbridge, as well as through NOVA Online and high school dual enrollment programs. The College offers more than 100 affordable associate degree and certificate programs to help our students reach their academic and professional goals in some of the most in-demand careers.

At NOVA, we are deeply committed to fostering an inclusive community for all students, faculty, and staff, and our diverse workforce is representative of this commitment. To this end, we encourage all applicants seeking to add value through their diverse backgrounds, experiences, and interests to consider employment opportunities with NOVA. To learn more about NOVA's commitment to inclusive excellence, please visit our website.

NOVA offers eligible employees a benefits package that includes a comprehensive health and dental insurance program, generous paid leave, deferred compensation plans, paid parental leave, state employee discounts, and a solid and secure retirement program.

We strive to ensure our employees have the tools and development opportunities to support and promote NOVA's mission. For more information about NOVA and its programs and services, please visit our website at www.nvcc.edu.

The security of our students, faculty, and staff is very important at NOVA. Please take a moment to review NOVA's Annual Security Reports.

Background Check Statement Disclaimer

The selected candidate's offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth's Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/

EEO Statement

The Virginia Community College System, an EEO employer, welcomes applications from people of all backgrounds and recognizes the benefits of a diverse workforce. Therefore, the VCCS is committed to providing a work environment free of discrimination and harassment. Employment decisions are based on business needs, job requirements and individual qualifications. We prohibit discrimination and harassment on the basis of race, color, religion, sex, national origin, age, sexual orientation, mental or physical disabilities, political affiliation, veteran status, gender identity, or other non-merit factors.

ADA Statement

The VCCS is an EOE and Affirmative Action Employer. In compliance with the Americans with Disabilities Acts (ADA and ADAAA), VCCS will provide, if requested, reasonable accommodation to applicants in need of access to the application, interviewing and selection processes.

E-Verify Statement

VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.

Quicklink for Posting
https://jobs.vccs.edu/postings/72258