About Beloit Auction Service
Sourced by ZipRecruiter
Company size
11 - 50 Employees
Headquarters location
Beloit, WI, US
Year founded
1985
$50K - $75K/yr
Full-time
Posted 19 days ago
Job description
Digital Marketing & AI Content Manager
Beloit Auction & Realty, Inc.
Beloit, Wisconsin
Beloit, Wisconsin
Beloit Auction & Realty is one of the Midwest’s leading auction companies specializing in personal property, real estate, industrial equipment, firearms, vehicles, and estate liquidation. For more than 55 years, we have served clients throughout Wisconsin, Illinois, and nationwide.
We are currently constructing a new 55,000-square-foot auction and logistics facility in Beloit, which will significantly expand our auction operations and marketing reach.
To support this growth, we are seeking an experienced Digital Marketing & AI Content Manager to lead our marketing efforts and help expand our bidder base while attracting new consignors nationwide.
Position OverviewThe Digital Marketing & AI Content Manager will be responsible for planning and executing marketing campaigns that promote our auctions, increase bidder participation, and generate new consignment opportunities.
This role combines digital marketing strategy, content creation, analytics, and AI-assisted marketing tools to drive measurable results.
The ideal candidate is creative, organized, data-driven, and comfortable using modern marketing tools to produce high-quality content efficiently.
Because auction marketing is closely tied to the inventory and auction preparation process, this role requires regular on-site involvement to collaborate with staff, identify standout items to promote, and capture real-time marketing content.
This position is primarily on-site at our Beloit facility, with occasional travel to off-site auction locations.
This is not a remote position. Remote-only applicants will not be considered.
Auction Marketing
• Develop and manage marketing campaigns for weekly and specialty auctions
• Create and schedule social media posts promoting auction items and upcoming sales
• Develop and manage email campaigns targeting our bidder database
• Write advertising copy for social media and search advertising
• Create and schedule social media posts promoting auction items and upcoming sales
• Develop and manage email campaigns targeting our bidder database
• Write advertising copy for social media and search advertising
Content Creation
• Create engaging content including:
· social media posts
· email newsletters
· auction promotional material
· video scripts
• Assist with photography, video, and promotional content highlighting auction inventory
AI-Assisted Marketing
• Utilize AI tools to assist with content creation and marketing automation
• Develop prompt workflows for generating auction listings and marketing materials
• Help implement systems that allow marketing efforts to scale efficiently
• Develop prompt workflows for generating auction listings and marketing materials
• Help implement systems that allow marketing efforts to scale efficiently
Digital Advertising
• Manage paid advertising campaigns on platforms such as:
· Facebook / Instagram
· Google Ads
· YouTube
Analytics & Optimization
• Monitor marketing performance and adjust campaigns based on data
• Track metrics including engagement, website traffic, and bidder registrations
• Track metrics including engagement, website traffic, and bidder registrations
Previous experience in digital marketing, social media marketing, or content creation is required.
Candidates should have:
• 2+ years of experience in digital marketing, content marketing, or social media management
• Strong writing and storytelling skills
• Experience managing social media accounts for a business or organization
• Familiarity with AI tools such as ChatGPT, Gemini, Claude, Perplexity, and other content creation platforms
• Experience with Facebook Ads, Facebook Groups, Google Ads, and email marketing platforms
• Ability to manage multiple projects and marketing campaigns simultaneously
• Strong writing and storytelling skills
• Experience managing social media accounts for a business or organization
• Familiarity with AI tools such as ChatGPT, Gemini, Claude, Perplexity, and other content creation platforms
• Experience with Facebook Ads, Facebook Groups, Google Ads, and email marketing platforms
• Ability to manage multiple projects and marketing campaigns simultaneously
Preferred (but not required)
• Video editing experience
• Graphic design skills
• Experience marketing auctions, real estate, equipment, or e-commerce
What Makes This Role Unique• Graphic design skills
• Experience marketing auctions, real estate, equipment, or e-commerce
This is not a typical marketing position.
Beloit Auction sells everything from antique collectibles to heavy construction equipment to real estate, which means every auction requires creative marketing strategies.
You will help promote:
• Estate collections
• Industrial equipment
• Firearms
• Vehicles
• Real estate
• Specialty auctions
• Industrial equipment
• Firearms
• Vehicles
• Real estate
• Specialty auctions
This variety requires someone who can think strategically, plan ahead, and create targeted marketing campaigns tailored to different types of auctions and audiences.
The role also provides a unique opportunity to help build the marketing systems for one of the region’s fastest-growing auction companies as we expand operations into our new 55,000-square-foot facility and continue to grow our nationwide bidder base.
beloitauction.com
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Frequently asked questions
Q: What skills or qualities help someone succeed as a Digital Content Marketing Manager?
A: To succeed as a Digital Content Marketing Manager, key technical skills include proficiency in content management systems (CMS), digital analytics tools (e.g., Google Analytics), and social media advertising platforms (e.g., Facebook Ads Manager). Soft skills such as strong communication, creative problem-solving, and project management abilities are also crucial, as they enable effective collaboration with cross-functional teams and the ability to adapt to changing marketing landscapes. By combining these technical and soft skills, a Digital Content Marketing Manager can drive successful content strategies, measure campaign effectiveness, and contribute to the growth and success of their organization.
Q: What is the career path for a Digital Content Marketing Manager?
A: A Digital Content Marketing Manager's typical career progression involves starting as a Content Marketing Coordinator or Specialist, where they develop foundational skills in content creation, social media management, and analytics. As they gain experience, they can move into mid-level roles such as Content Marketing Manager or Senior Content Marketing Specialist, where they oversee content strategy, team management, and campaign execution. Ultimately, senior roles like Director of Content Marketing or Head of Digital Marketing offer opportunities for leadership, strategic planning, and driving business growth through innovative content marketing initiatives.
