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Digital Marketing Program Manager Jobs (NOW HIRING)

Alarm.com

Marketing Program Manager

Liberty Lake, WA

This individual contributor role reports directly to the Digital Marketing Manager. RESPONSIBILITIES * Develop and execute strategy for marketing programs, including content syndication programs and ...

Alarm.com

Marketing Program Manager

Liberty Lake, WA

This individual contributor role reports directly to the Digital Marketing Manager. RESPONSIBILITIES * Develop and execute strategy for marketing programs, including content syndication programs and ...

Alarm.com

Marketing Program Manager

Liberty Lake, WA · On-site

This individual contributor role reports directly to the Digital Marketing Manager. RESPONSIBILITIES * Develop and execute strategy for marketing programs, including content syndication programs and ...

NTT Data, Inc.

Marketing Program Manager

... digital world. With over 150 data centers across more than 20 countries globally, we offer ... Your role at a glance We are looking for a Marketing Program Manager who excels at turning plans ...

ServiceNow

Marketing Program Manager

Santa Clara, CA

$137K - $241K/yr

You will translate approved digital strategies into execution-ready programs with clear sequencing, governance, dependency management, and measurable outcomes. Success requires strong systems ...

ServiceNow

Marketing Program Manager

Santa Clara, CA · On-site

$137K - $241K/yr

You will translate approved digital strategies into execution-ready programs with clear sequencing, governance, dependency management, and measurable outcomes. Success requires strong systems ...

Robert Half

Marketing Program Manager

Reno, NV · On-site

$31.25 - $38.46/hr

... across digital channels. The role combines content scheduling, social media support, partner ... Assist with CRM-based marketing tasks and help ensure audience communications are timely and ...

SafeinHome

Be Seen First

Marketing Program Manager

Columbus, OH · Remote

$75K - $85K/yr

Job Overview The Marketing Program Manager -- Ambassador & Events plays a key role in expanding SafeinHome's visibility, credibility, and community engagement through structured programs and high ...

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How much do digital marketing program manager jobs pay per hour?

As of Jun 12, 2026, the average hourly pay for digital marketing program manager in the United States is $64.41, according to ZipRecruiter salary data. Most workers in this role earn between $44.23 and $94.95 per hour, depending on experience, location, and employer.

What are Digital Marketing Program Managers?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

How much does a digital marketing manager get paid?

The average salary for a digital marketing manager varies by experience and location but typically ranges from $60,000 to $120,000 annually. Factors such as industry, company size, and skill level, including proficiency with tools like Google Analytics and SEO, influence compensation.

What does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms.

What is the average salary for a digital marketing manager in the US?

The average salary for a digital marketing manager in the US is approximately $75,000 to $120,000 annually, depending on experience, location, and company size. Professionals with skills in SEO, SEM, and analytics tools tend to earn higher salaries, especially in larger markets.

How does a Digital Marketing Program Manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a Digital Marketing Program Manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What qualifications do I need to be a digital marketing manager?

A digital marketing manager typically needs a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing strategies, analytics, and tools such as Google Analytics or social media platforms. Certifications like Google Ads or HubSpot can enhance qualifications, and strong communication, analytical, and project management skills are essential.
What cities are hiring for Digital Marketing Program Manager jobs? Cities with the most Digital Marketing Program Manager job openings:
What states have the most Digital Marketing Program Manager jobs? States with the most job openings for Digital Marketing Program Manager jobs include:
Digital Marketing Program Manager jobs near you
Infographic showing various Digital Marketing Program Manager job openings in the United States as of June 2026, with employment types broken down into 45% Full Time, 51% Part Time, 2% Temporary, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $133,974 per year, or $64.4 per hour.
Digital Marketing Program Manager

Digital Marketing Program Manager

Do it Best Corp

Fort Wayne, IN • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 29 days ago

Job description

Digital Marketing Program Manager
Location: Fort Wayne, IN
Level: Salaried
Division / Department: Marketing & Ecommerce / Marketing Programs
Reports to: Director of Marketing Programs
Travel: Up to 25%
About the Role:
The Digital Marketing Program Manager will be a key leader within our Marketing organization, responsible for developing and scaling a profitable, agency-style digital marketing program for Do it Best Group retailers. This role will create and manage a comprehensive, fee-based digital marketing offering that enables retailers to effectively execute lower-funnel and brand-building strategies across digital channels.
This individual will combine strategic vision, hands-on digital expertise, and strong business acumen to build a program that drives measurable ROI for retailers while contributing to company revenue growth. The role requires deep knowledge of paid digital media, social media (paid and organic), content development, and digital analytics.
Responsibilities include:
  • Lead the strategy, development, and execution of a scalable, revenue-generating digital marketing program for retailers
  • Build and manage a retail-facing "agency-style" offering including services, pricing, packaging, and go-to-market approach
  • Establish program KPIs, measurement frameworks, and ROI tracking at the retailer level
  • Own program P&L to ensure profitability and sustainable growth
  • Develop and execute lower-funnel paid media strategies (e.g., Google Shopping, paid search, performance media)
  • Lead paid and organic social media strategy, including campaign development, audience targeting, and performance optimization
  • Oversee content strategy and development across digital channels to support retailer campaigns and brand consistency
  • Partner with analytics teams to define reporting, dashboards, and actionable insights for retailers and internal stakeholders
  • Collaborate cross-functionally with marketing, ecommerce, merchandising, and field teams to ensure program alignment and adoption
  • Manage vendor and platform relationships (media partners, tech platforms, agencies as needed)
  • Lead go-to-market execution, including retailer onboarding, training, and ongoing support
  • Drive continuous improvement through testing, optimization, and innovation in digital marketing tactics
  • Stay current on digital marketing trends, tools, and best practices to evolve program capabilities

Education and Experience:
Minimum
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field; equivalent professional experience considered
  • 7+ years of digital marketing experience
  • Proven experience building, scaling, or managing marketing programs, including fee-based or agency-style offerings, ideally within a retail, agency, or multi-location environment
  • Demonstrated experience developing organic social media strategies and content, aligned to brand and business goals

Desired
  • Experience managing marketing budgets and demonstrating measurable ROI
  • Experience operating within a multi-brand organization
  • Experience in retail, franchise, or co-op marketing environments

Skills and Abilities:
  • Strong strategic and entrepreneurial mindset, with the ability to translate vision and insights into profitable, scalable, executable marketing programs
  • Deep understanding of digital marketing channels and performance drivers
  • Highly analytical mindset with the ability to interpret data, identify trends, and drive informed business decisions
  • Excellent project management and organizational skills
  • Excellent communication and presentation skills, able to convey complex ideas to diverse stakeholders
  • Detail-oriented with strong time management and execution discipline
  • Ability to influence and collaborate effectively with cross-functional internal teams and external partners or agencies
  • Hands-on expertise with paid media platforms, including Google Ads, Google Shopping, Meta, and similar channels
  • Familiarity with ecommerce and omnichannel marketing strategies

Benefits available to you:
  • Full insurance benefits package including Medical, Dental, & Vision
  • Paid time off to foster work/life balance
  • Profit sharing
  • Bonus Pay opportunities
  • Retirement funding opportunities
  • Education reimbursement
  • Health club reimbursement
  • Career advancement opportunities

About Do it Best Group
Headquartered in Fort Wayne, IN, the Do it Best Group is the world's largest hardware, lumber, and building materials buying cooperative in the home improvement industry. With nearly $6 billion in annual sales, we support thousands of independently owned locations across the United States and in more than 60 countries worldwide. Partners in the company have the flexibility to operate under the Do it Best, True Value, or their own local store identities, offering a diverse range of branding options to best serve their communities.
Culture:
Each team member is valued as an individual - with their intrinsic value at the forefront. We prioritize your career growth through one-on-one training, conferences, tuition assistance, mentoring, and more. We encourage authentic relationships by hosting social events and fostering a culture where lasting friendships are made. In fact, the three most valued aspects of being a part of the Do it Best team are the culture, the compensation, and the level of fulfillment that each team member experiences from their role.
Our Philosophy: Serving others as we would like to be served
Our Mission: Making the best even better
Our Goal: Helping members grow and achieve their dreams
Please note that for this role, relocation assistance is not available. Candidates should be willing and able to work in Fort Wayne, IN without the need for relocation support. We encourage local candidates or those already planning to move to the area to apply.

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