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Digital Marketing Program Manager Jobs (NOW HIRING)

This is a foundational hire for a newly built Product Marketing function, with significant latitude ... Launch Program Management (Core Mandate): * Own the master launch calendar and program plan across ...

Chubb is seeking a Digital Marketing Manager responsible for supporting the development and ... programs that simplify complex insurance products and strengthen customer engagement. Key ...

Marketing Program Manager

Cary, NC · On-site

$100 - $125/hr

The Marketing Program Manager is a strategic execution role within the U.S. Commercial organization that combines operational leadership, tactical ownership, and cross-functional enablement. This ...

New

Lead email marketing programs including audience segmentation, campaign planning, automation ... Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and ...

Chubb is seeking a Digital Marketing Manager responsible for supporting the development and ... programs that simplify complex insurance products and strengthen customer engagement. Key ...

The Digital Marketing Specialist plays a key role in driving growth for the ASUS brand across ... Own end-to-end management of the ASUS U.S. affiliate marketing program, including strategy ...

Digital Marketing Manager

Gardena, CA · On-site

$95 - $145/hr

Manage email, SMS, triggered communications, retention, reactivation, and post-purchase marketing programs.Help improve the customer journey across digital engagement, eCommerce, store interactions ...

New

... Sr Marketing Program Manager to support the Legal & Insurance (L&I) Marketing team at Datavant ... Digital Communications & Email Deployment: Build, configure, test, and deploy email communications ...

... Sr Marketing Program Manager to support the Legal & Insurance (L&I) Marketing team at Datavant ... Digital Communications & Email Deployment: Build, configure, test, and deploy email communications ...

... Sr Marketing Program Manager to support the Legal & Insurance (L&I) Marketing team at Datavant ... Digital Communications & Email Deployment: Build, configure, test, and deploy email communications ...

Digital Marketing Manager

Austin, TX · On-site +1

$115K - $125K/yr

The Digital Marketing Manager owns and evaluates the impact and efficiency of our digital marketing programs across hundreds of franchisee markets. Using performance data, this hands-on role manages ...

We're looking for a Digital Marketing Manager to join our Client team, driving hands-on execution of digital strategies across performance marketing channels while managing client relationships and ...

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Digital Marketing Program Manager information

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How much do digital marketing program manager jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for digital marketing program manager in the United States is $64.41, according to ZipRecruiter salary data. Most workers in this role earn between $44.23 and $94.95 per hour, depending on experience, location, and employer.

What is a digital marketing program manager?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

How does a digital marketing program manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a digital marketing program manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

What exactly does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms. Strong project management and communication skills are essential for success in this role.

What cities are hiring for Digital Marketing Program Manager jobs?

Cities with the most Digital Marketing Program Manager job openings:

What states have the most Digital Marketing Program Manager jobs?

States with the most job openings for Digital Marketing Program Manager jobs include:

Infographic showing various Digital Marketing Program Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 17% Part Time, and 4% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $133,974 per year, or $64.4 per hour.

Marketing Program Manager

AdvancedMD

South Jordan, UT • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 4 days ago


Key responsibilities

  • Own the master launch calendar and program plan across all product launches.

  • Manage cross-functional sync meetings, track dependencies, and surface risks to ensure timely launches.

  • Partner with GTM channel owners to sequence deliverables and coordinate launch activities across channels.


AdvancedMD rating

8.6

Company rating: 8.6 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

69th of 247 rated software companies


Job description

AdvancedMD
AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the AdvancedMD billing platform!
Role Summary
Are you the person who can turn a roadmap into a launch that actually fires on time? We're looking for a Go-to-Market Program Manager to own the operating cadence that translates AdvancedMD's product roadmap into successful market launches. In this role, you'll manage end-to-end launch orchestration across every product launch; coordinating dependencies, timelines, and deliverables across Product, Marketing, Sales, Customer Success, and Enablement so that each launch fires with the right cross-functional readiness. This is a foundational hire for a newly built Product Marketing function, with significant latitude to shape process, tooling, and cadence from the ground up.
If you're a process-builder who thrives on bringing order to cross-functional complexity, and you're energized by building the operating rhythm that a growing function doesn't yet have - we'd love to meet you.
Essential Job Duties:
Launch Program Management (Core Mandate):
  • Own the master launch calendar and program plan across all launches, regardless of size or complexity
  • Run the weekly (or launch-cadence-appropriate) cross-functional sync for each active launch: prepare materials, facilitate the meeting, capture decisions and action items, and distribute follow-ups
  • Track dependencies and gate criteria across workstreams (Product, PMM, Sales Enablement, CS, Marketing) and proactively surface risks before they become blockers
  • Maintain the tiered launch framework (Tier 0-3) and associated templates, ensuring the right level of process rigor is applied to each launch based on revenue threshold and timeline
  • Serve as the operational owner of the launch tooling stack (e.g., Monday.com), keeping launch status, timelines, and materials current and visible to stakeholders
  • Produce clear, concise launch status reporting for leadership - translating cross-functional detail into an executive-ready view

Go-to-Market Channel Orchestration:
  • Partner with GTM channel owners (Sales, Sales Enablement, Marketing, Partner/Channel where applicable) to define what needs to happen, by whom, and by when for each launch
  • Sequence channel-specific deliverables (enablement assets, sales plays, campaign timing, training) against the master launch timeline so nothing fires out of order
  • Identify and resolve scheduling conflicts or resourcing gaps across channels before they impact launch timing

Beta / EA / GA Governance (Growth Mandate):
  • Formalize a structured, GTM-inclusive Beta / EA / GA review process at AdvancedMD, in partnership with the Product & Tech Operations team - ensuring enablement and go-to-market readiness are part of the milestone conversation
  • Convene the right stakeholders - Product, Engineering, Enablement, and GTM - at each milestone checkpoint so readiness is assessed across technical, enablement, and go-to-market dimensions
  • Own the cadence and documentation for milestone reviews: clear entry/exit criteria for Beta, EA, and GA, who signs off, and what "ready" means from each function's perspective
  • Partner with the Product & Tech Operations program management function on the technical/product side of milestone tracking, while owning end-to-end accountability for the enablement and GTM readiness lens
  • Partner with the Head of Product Marketing on customer-facing roadmap visibility, helping translate what's coming and when into a format appropriate for external and field-facing communication
  • This mandate is expected to build over the role's first 90-180 days as the Program Manager establishes cross-functional credibility and relationships; it is a partnership and process-design responsibility, not a unilateral gatekeeping one

What You'll Need to Get the Job Done:
  • BA/BS required, MBA preferred
  • 3-5+ years of experience in program/project management, GTM operations, or launch management within a B2B SaaS company
  • Demonstrated ability to manage multiple concurrent workstreams and cross-functional stakeholders without formal authority over them
  • Strong executive communication skills - able to distill complex, multi-team status into a clear, concise summary for leadership
  • Hands-on experience with program/project management tooling (e.g., Monday.com, Asana, Jira) and comfort building and maintaining process infrastructure from scratch
  • A process-builder mindset: comfortable operating in a function that is still being defined, and taking ownership of designing the process rather than waiting for it to be handed down
  • Excellent organizational skills and high attention to detail, with the judgment to know when to escalate versus resolve independently

What Will Make us LOVE You
  • Experience in healthcare technology, EHR, or another regulated-industry SaaS environment
  • Prior exposure to product launch, release management, or beta/GA milestone processes
  • Experience partnering directly with Product Marketing and/or Product Management functions
  • Comfortable with ambiguity - sees big, undefined problems and builds structured plans to answer the open questions, rather than being intimidated by them
  • Insight-driven - translates research and insights into thoughtful go-to-market plans that deliver real business results
  • Range - equally at home shaping a business case for the executive team as fine-tuning the specific language that shows up in front of a customer, and knows which register a given moment calls for
  • Organized - strong project management skills, able to manage multiple projects simultaneously as the hub of the wheel keeping things on track

Life at AdvancedMD: The BURST Way to Be - Learn more about our Company culture.
  • Be Intentional - We act with clarity, focus, and purpose in everything we do.
  • Urgency with Purpose - We move fast on what matters and deliver meaningful results.
  • Respect Always - We lead with integrity, value every voice, and build each other up.
  • Strive for Greatness - We set high standards, embrace innovation, and never stop improving.
  • Together with Clients - We collaborate deeply, build trusted partnerships, and win as one team.

About AdvancedMD
AdvancedMD, now part of the Francisco Partners ("FP") portfolio, revolutionized medical office software in 1999 with the introduction of the industry's first true cloud solution. Today, the company continues to lead HealthTech innovation with a complete cloud suite of smart applications that work in unison, accelerating collaborative workflow for every role of the practice. With AdvancedMD, medical office staff are empowered to thrive in the online age of healthcare and value-based reimbursement with essential clinical, financial, patient engagement and reputation management applications that are unified and available anytime, anywhere on any device. AdvancedMD strives to be the technology heartbeat of healthcare for providers, patients, and payors for a healthier world. For more information on AdvancedMD, please visit www.advancedmd.com.
Work Environment
  • Hybrid office arrangement in the South Jordan, Utah office location. In Office training, with opportunity to work up to a flexible hybrid format. Remote work is contingent upon individual role, team structure and alignment to role KPIs.

What We Offer:
  • Competitive compensation and total rewards benefits
  • Comprehensive health, dental, and vision insurance
  • 401(k) with generous company match
  • Paid time off and holidays
  • Hybrid and remote work opportunities
  • Career growth and development support
  • Collaborative, team-oriented culture

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