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Digital Marketing Program Manager Jobs in Baltimore, MD

Curio Wellness

Digital Marketing Manager

Towson, MD · On-site

The Digital Marketing Manager owns the marketing technology and automation that power customer ... Build customer acquisition programs to grow the size of our addressable ecosystem * Plan and ...

Duckpin

Digital Marketing Specialist

Towson, MD · On-site

Manage day-to-day communication for assigned client accounts * Stay current on SEO, PPC, AEO, analytics, and digital marketing trends in the construction and home services industries Requirements ...

Duckpin

Digital Marketing Specialist

Towson, MD · On-site

$60K - $70K/yr

Manage day-to-day communication for assigned client accounts * Stay current on SEO, PPC, AEO, analytics, and digital marketing trends in the construction and home services industries Requirements ...

Duckpin

Digital Marketing Specialist

Towson, MD

Manage day-to-day communication for assigned client accounts * Stay current on SEO, PPC, AEO, analytics, and digital marketing trends in the construction and home services industries Requirements ...

The Harbor Bank

AVP, Marketing

Baltimore, MD · On-site

$70 - $95/hr

Coordinate marketing support for sales initiatives, community events, financial education programs ... Experience managing paid digital advertising campaigns. * Strong content writing, editing, and ...

Harbor Bank of MD

AVP, Marketing

Baltimore, MD · On-site

Coordinate marketing support for sales initiatives, community events, financial education programs ... Experience managing paid digital advertising campaigns. * Strong content writing, editing, and ...

MedStar Health

Interactive Marketing Specialist

Columbia, MD · On-site

$59K - $101K/yr

Assists in managing email marketing programs to drive patient retention and reactivation. * Assists in reporting development and distribution. * Manages campaigns and landing pages across all digital ...

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All JobsDigital Marketing Program JobsDigital Marketing Program Manager JobsDigital Marketing Program Manager Jobs in Baltimore, MD

Digital Marketing Program Manager information

See Baltimore, MD salary details

$16

$64

$94

How much do digital marketing program manager jobs pay per hour?

As of Aug 30, 2026, the average hourly pay for digital marketing program manager in Baltimore, MD is $64.00, according to ZipRecruiter salary data. Most workers in this role earn between $43.94 and $94.33 per hour, depending on experience, location, and employer.

What is a digital marketing program manager?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

How does a digital marketing program manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a digital marketing program manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

What exactly does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms. Strong project management and communication skills are essential for success in this role.

What cities near Baltimore, MD are hiring for Digital Marketing Program Manager jobs?

Cities near Baltimore, MD with the most Digital Marketing Program Manager job openings:

Digital Marketing Program Manager jobs near you
Infographic showing various Digital Marketing Program Manager job openings in Baltimore, MD as of August 2026, with employment types broken down into 5% Internship, 81% Full Time, 5% Part Time, and 9% Contract. Highlights an 100% In-person job distribution, with an average salary of $133,122 per year, or $64 per hour.

Digital Marketing Specialist

Annapolis Junction, MD • On-site

IRONMARK
Marketing • 51 - 200 employees
Learn more about IRONMARKexternal

Full-time

Posted 3 days ago

New

Job description

Success, Simplified.

At Ironmark, we make marketing easier.

We bring digital and physical marketing together in one place, helping our customers spend less time managing vendors and more time growing their businesses. From print and promotional products to digital marketing, technology, logistics, and fulfillment, we connect the pieces so marketers can move faster, work smarter, and get better results.

Our customers count on us to simplify complex marketing challenges and help their brands show up consistently across channels, locations, and communities. We care about their success, operate with integrity, solve for the customer, and win as one team.

If you like working directly in digital platforms, improving campaign performance, and helping clients get measurable results, you’ll fit right in.

About the Role

Ironmark is seeking a highly organized, execution-focused Digital Marketing Specialist to support the implementation, optimization, and reporting of integrated digital marketing programs across a portfolio of client accounts.

This role is ideal for a well-rounded marketer who enjoys working directly within marketing platforms, websites, advertising systems, analytics tools, and marketing technologies. The Digital Marketing Specialist collaborates closely with Strategists, Account Managers, and channel experts to execute marketing initiatives, support campaign performance, and drive measurable client results.

The ideal candidate possesses hands-on experience across multiple digital marketing disciplines and brings a strong foundation in at least one area of expertise, such as paid media, SEO, local marketing, email marketing, analytics, or marketing automation.

What You’ll Do

Multi-Channel Marketing Execution

  • Execute digital marketing initiatives across a variety of client accounts and industries.
  • Implement strategic recommendations developed by Strategists and Account Teams.
  • Manage campaign setup, platform updates, content implementation, and ongoing optimization activities.
  • Build, launch, monitor, and optimize campaigns across paid media platforms including Google Ads, Microsoft Ads, Meta, LinkedIn, and other advertising channels.
  • Support SEO implementation, Google Business Profile optimization, local listings management, email marketing campaigns, marketing automation initiatives, and website updates.
  • Assist with display, retargeting, programmatic, DSP, CTV, and OTT campaign execution where applicable.
  • Ensure marketing assets are implemented accurately and consistently across platforms.

Performance & Optimization

  • Monitor campaign performance and identify optimization opportunities.
  • Support audience creation, campaign testing, budget pacing, conversion tracking, and reporting initiatives.
  • Prepare recurring client reports and performance summaries.
  • Assist with dashboard maintenance, performance analysis, and recommendation development.
  • Conduct competitive research and market analysis to support client initiatives.

Collaboration & Operations

  • Work closely with Strategists, Account Managers, Designers, Developers, SEO Specialists, Paid Media Specialists, and Content teams.
  • Maintain project documentation, workflow updates, and task management activities.
  • Support onboarding and implementation efforts for new client engagements.
  • Contribute ideas and recommendations that improve campaign performance and operational efficiency.

What You’ll Bring

Required

  • Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.
  • 3–5 years of experience in digital marketing, agency marketing, marketing operations, or campaign management.
  • Demonstrated expertise in at least one major digital marketing discipline and working knowledge across multiple marketing channels.
  • Hands-on experience with one or more of the following:
  • Google Ads
  • Meta Ads Manager
  • Google Analytics 4
  • Google Business Profile
  • Marketing Automation Platforms
  • Content Management Systems
  • SEO Tools & Reporting Platforms
  • Experience analyzing performance data and making optimization recommendations.
  • Strong attention to detail, organization, and project management skills.
  • Excellent communication and time management abilities.

Preferred Qualifications

  • Agency experience supporting multiple client accounts.
  • Experience with paid search, paid social, programmatic advertising, or DSP platforms.
  • Experience supporting local marketing and multi-location businesses.
  • Familiarity with healthcare, multifamily, higher education, franchise, or B2B marketing environments.
  • Experience with Looker Studio, CRM platforms, and reporting tools.
  • Knowledge of SEO, local search optimization, and conversion rate optimization.

What Success Looks Like

  • You enjoy working directly within marketing platforms and technologies.
  • You are highly organized and detail-oriented.
  • You take ownership of your work and follow through on commitments.
  • You enjoy learning new channels, tools, and technologies.
  • You can manage multiple priorities without sacrificing quality.
  • You enjoy solving problems and identifying opportunities for improvement.
  • You thrive in a collaborative agency environment.

Why Ironmark

At Ironmark, we combine strategy, creativity, technology, and data to help organizations grow. Our team thrives on collaboration, innovation, continuous learning, and delivering measurable results for clients across a wide range of industries.

As a Digital Marketing Specialist, you’ll have the opportunity to work across multiple marketing disciplines, build expertise in leading platforms and technologies, collaborate with experienced strategists and specialists, and make a direct impact on client success.

Equal Employment Opportunity

Ironmark provides equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected under applicable law. Ironmark will provide reasonable accommodations to qualified individuals with disabilities unless doing so would cause undue hardship.

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