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Digital Marketing Program Manager Jobs in Baltimore, MD

Curio Wellness

Digital Marketing Manager

Towson, MD · On-site

The Digital Marketing Manager owns the marketing technology and automation that power customer ... Build customer acquisition programs to grow the size of our addressable ecosystem * Plan and ...

Duckpin

Digital Marketing Specialist

Towson, MD · On-site

Manage day-to-day communication for assigned client accounts * Stay current on SEO, PPC, AEO, analytics, and digital marketing trends in the construction and home services industries Requirements ...

Duckpin

Digital Marketing Specialist

Towson, MD · On-site

$60K - $70K/yr

Manage day-to-day communication for assigned client accounts * Stay current on SEO, PPC, AEO, analytics, and digital marketing trends in the construction and home services industries Requirements ...

Duckpin

Digital Marketing Specialist

Towson, MD

Manage day-to-day communication for assigned client accounts * Stay current on SEO, PPC, AEO, analytics, and digital marketing trends in the construction and home services industries Requirements ...

The Harbor Bank

AVP, Marketing

Baltimore, MD · On-site

$70 - $95/hr

Coordinate marketing support for sales initiatives, community events, financial education programs ... Experience managing paid digital advertising campaigns. * Strong content writing, editing, and ...

New

Harbor Bank of MD

AVP, Marketing

Baltimore, MD · On-site

$70K - $95K/yr

Coordinate marketing support for sales initiatives, community events, financial education programs ... Experience managing paid digital advertising campaigns. * Strong content writing, editing, and ...

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All JobsDigital Marketing Program JobsDigital Marketing Program Manager JobsDigital Marketing Program Manager Jobs in Baltimore, MD

Digital Marketing Program Manager information

See Baltimore, MD salary details

$16

$64

$94

How much do digital marketing program manager jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for digital marketing program manager in Baltimore, MD is $64.00, according to ZipRecruiter salary data. Most workers in this role earn between $43.94 and $94.33 per hour, depending on experience, location, and employer.

What is a digital marketing program manager?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

How does a digital marketing program manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a digital marketing program manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

What exactly does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms. Strong project management and communication skills are essential for success in this role.

What cities near Baltimore, MD are hiring for Digital Marketing Program Manager jobs?

Cities near Baltimore, MD with the most Digital Marketing Program Manager job openings:

Digital Marketing Program Manager jobs near you
Infographic showing various Digital Marketing Program Manager job openings in Baltimore, MD as of August 2026, with employment types broken down into 5% Internship, 81% Full Time, 5% Part Time, and 9% Contract. Highlights an 100% In-person job distribution, with an average salary of $133,122 per year, or $64 per hour.

Digital Marketing Manager

Curio Wellness

Towson, MD • On-site

Full-time

Posted 27 days ago

Job description

$85,000.00 - $100,000.00
Contact Information: Casey Ryan - casey.ryan@curiowellness.com,
At Curio Wellness we empower people to thrive by adapting plant nature to human nature. We are committed to transforming the conversation around cannabis, fostering a deeper understanding of its benefits, and ensuring that every product we offer meets the highest standards.
Be bold. Be exceptional. Be well.
This is a hands-on, technical marketing role focused on building, deploying, and measuring digital campaigns across email, SMS, web, and paid media. It is a platform-and-analysis role - content creation is a plus, not the core of the job.
The Digital Marketing Manager owns the marketing technology and automation that power customer acquisition and retention for the Curio Wellness brand and our retail dispensaries in Maryland and Missouri. This is a builder's role: you will own our CRM and email/SMS automation platforms end to end, architect the automated customer journeys that move people from first touch through repeat purchase and loyalty, and keep the data flowing cleanly between our CRM, e-commerce/web, and analytics tools.
You will be responsible for turning campaign performance into decisions - defining the metrics that matter, building the reporting that tracks them, and making the optimization calls that grow traffic, market share, and revenue. You will work hands-on inside the platforms yourself rather than briefing an agency, and you will build the scalable processes and self-serve systems that let marketing move faster as we expand our footprint.
You will lead the optimization and growth of our own digital channels email, SMS, website, and app - collaborate with the Social Media Manager on organic social, and partner with retail operations and market-level Marketing Managers to align execution with local needs.
KEY RESPONSIBILITIES:
  • Own and administer the marketing automation / CRM platform end to end - configuration, journey architecture, triggers, and audience/segment management
  • Build, deploy, and QA automated email and SMS journeys - welcome, nurture, win-back, abandoned-cart, and loyalty flows
  • Own segmentation, list hygiene, deliverability, and A/B testing across email and SMS
  • Build reporting and dashboards; define and monitor the metrics that measure channel performance (open, click, conversion, revenue per send, retention) and make data-driven optimization recommendations
  • Own the integrations and clean data flow between CRM, e-commerce/web, and analytics platforms
  • Build scalable, self-serve processes for digital customer communications to create leverage as we grow our footprint
  • Manage all digital marketing channels, including websites, email, SMS, and digital advertising
  • Build customer acquisition programs to grow the size of our addressable ecosystem
  • Plan and execute digital campaigns for product launches, promotions, and brand/dispensary events
  • Develop and execute digital growth strategies such as display, targeted programming, and co-marketing with 3rd-party dispensaries
  • Oversee SEO/SEM strategies to improve website visibility and drive organic traffic
  • Manage and optimize our presence on key cannabis platforms - Leafly, Weedmaps, and Jane
  • Develop and manage digital marketing budgets to maximize ROI
  • Collaborate with retail operations and retail Marketing Managers to align initiatives with local market needs
  • Manage relationships with marketing vendors, agencies, and technology partners
  • Ensure all campaigns comply with state cannabis marketing regulations, and stay informed of regulatory changes in the states where we operate
  • Monitor digital media trends, tactics, and tools, and make recommendations to maintain brand relevancy
  • Create or coordinate campaign content as needed (nice to have; may be produced with internal creative or agency support)

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
  • 5+ years in digital marketing, marketing operations, or lifecycle/CRM marketing in a B2C retail, CPG, or DTC environment
  • Hands-on experience owning a marketing automation / CRM platform (e.g., Klaviyo, Iterable, Braze, HubSpot, Alpine IQ, or similar) - building the automations and flows yourself, not briefing an agency
  • Track record building infrastructure and repeatable process, not just running one-off campaigns
  • Specific, hands-on experience with email (and ideally SMS) marketing - building, deploying, and optimizing based on performance
  • Comfort with analytics tooling (GA4 or similar) and building your own reports; SQL a plus
  • Experience with segmentation, deliverability, and A/B testing methodology
  • Proven ability to develop strategic recommendations and present them to leadership
  • Data-driven thinking and an affinity for numbers
  • A mindset of Extreme Ownership - taking full responsibility for outcomes
  • Strong communication skills and the ability to translate between technical detail and business outcomes
  • Ability to shift priorities quickly and jump in where needed
  • Content-creation ability is a plus, not a core requirement
  • Experience with a cannabis-compliant SMS/CRM platform (e.g., Alpine IQ, SpringBig) is a plus but not required - platform fluency transfers, and we will train the cannabis-specific piece
  • Cannabis industry experience a plus

Education and Experience:
Degree in marketing or a related field
Please note: This position involves working with plant material, which may include exposure to pollen, allergens, and other plant-related substances.
We recommend that applicants with known plant allergies or sensitivities consult with a healthcare professional before applying for this position.
Curio Wellness is an Equal Opportunity Employer Curio Wellness is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Must be 21 years old.
Maryland: As a condition of employment, all Curio Wellness employees must comply with the State of Maryland requirements which includes providing a copy of your fingerprints in the required format and consenting to an FBI Background Check.
Missouri: As a condition of employment, all Curio Wellness employees must comply with the State of Missouri requirements which include providing a copy of your fingerprints in the required format and consenting to an FBI Background Check.
Curio Wellness is an Equal Opportunity Employer Curio Wellness is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
Must be 21 years old.
As a condition of employment, all Curio Wellness employees must comply with the State of Maryland requirements which include providing a copy of your fingerprints in the required format and consenting to an FBI Background Check.

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