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Digital Marketing Program Manager Jobs in Nebraska

Buckle

Digital Marketing Specialist

Kearney, NE · On-site

Summary The Digital Marketing Specialist will work alongside the Manager of Digital Marketing across paid search, paid shopping, YouTube, CTV, and affiliate channels to surface insights that improve ...

The Buckle

Digital Marketing Specialist

Kearney, NE · On-site

Summary The Digital Marketing Specialist will work alongside the Manager of Digital Marketing across paid search, paid shopping, YouTube, CTV, and affiliate channels to surface insights that improve ...

Buckle

Digital Marketing Specialist

Kearney, NE · On-site

Summary The Digital Marketing Specialist will work alongside the Manager of Digital Marketing across paid search, paid shopping, YouTube, CTV, and affiliate channels to surface insights that improve ...

Gondola

Brand & Marketing Manager

Lincoln, NE · On-site

$60 - $90/hr

Digital activations* Community programs* Theme night marketing* Sponsored content* Hospitality ... Manage and maintain digital communication platforms.Responsibilities include:* Website updates*

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All JobsDigital Marketing Program JobsDigital Marketing Program Manager JobsDigital Marketing Program Manager Jobs in Nebraska

Digital Marketing Program Manager information

See Nebraska salary details

$15

$61

$90

How much do digital marketing program manager jobs pay per hour?

As of Sep 4, 2026, the average hourly pay for digital marketing program manager in Nebraska is $61.41, according to ZipRecruiter salary data. Most workers in this role earn between $42.16 and $90.53 per hour, depending on experience, location, and employer.

What is a digital marketing program manager?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

How does a digital marketing program manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a digital marketing program manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

What exactly does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms. Strong project management and communication skills are essential for success in this role.
Digital Marketing Program Manager jobs near you
Infographic showing various Digital Marketing Program Manager job openings in Nebraska as of August 2026, with employment types broken down into 1% As Needed, 77% Full Time, 18% Part Time, and 4% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $127,738 per year, or $61.4 per hour.

Digital Marketing Specialist

University of Nebraska-Lincoln

Lincoln, NE • On-site

$53K/yr

Full-time

Re-posted 10 days ago

Key responsibilities

  • Execute Nebraska Public Media's digital marketing campaigns across paid search, paid social, programmatic advertising, and audience targeting platforms.

  • Implement approved campaign strategies, manage the Google Ad Grant program, build and monitor paid campaigns, and lead digital promotional execution for assigned initiatives.

  • Track campaign performance, coordinate promotional deliverables, and support the goals of the Communications & Engagement Department.

Job description

Position Information
Position Information
EEO Statement
Working Title
Digital Marketing Specialist
Department
University Television-0912
Requisition Number
S_260670
Posting Open Date
08/18/2026
Application Review Date: (To ensure consideration, please submit all application materials before review date)
08/31/2026
Posting Close Date
Open Until Filled
Yes
Description of Work
The Digital Marketing Specialist executes Nebraska Public Media's digital marketing campaigns across paid search, paid social, programmatic advertising, and audience targeting platforms. Reporting to the Marketing & Audience Development Manager, this position implements approved campaign strategies, manages the Google Ad Grant program, builds and monitors paid campaigns, and leads digital promotional execution for assigned initiatives.
This role focuses on tactical campaign execution, paid media management, digital advertising operations, performance tracking, and coordination of promotional deliverables to support goals of the Communications & Engagement Department and overall strategic priorities.
Nebraska Public Media offers a full spectrum of communications services to the citizens of Nebraska. Some of these services include a statewide noncommercial public television network affiliated with PBS; statewide noncommercial public radio network affiliated with NPR; a cutting-edge Digital Media Group; and state-of-the-art audio, video and multimedia production capability delivered via broadcast, satellite, cable, Internet and broadband delivery channels.
The University of Nebraska does not discriminate based on race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation in its programs, activities, or employment. See https://equity.unl.edu/notice-nondiscrimination/.
Minimum Required Qualifications
  • Bachelor's degree and two (2) years' experience building and managing paid search, paid social, or programmatic advertising campaigns.
  • Additional years of relevant experience or completed relevant education may substitute for required education/experience on a year-for-year basis.
  • Experience using digital analytics tools to monitor and evaluate campaign performance.
  • Excellent writing, editing, and data analysis skills.
  • Proficiency with Google Ads and Google Analytics.
  • Knowledge of SEO and retargeting.
  • Strong organizational, planning and time management skills and techniques.

Preferred Qualifications
  • Experience managing a Google Ad Grant account.
  • Experience with programmatic advertising platforms such as StackAdapt.
  • Experience in public media or mission-driven organizations.
  • Experience with the Google for Nonprofits program.
  • Knowledge of media industry.
  • Relationship-based service/marketing experience.
  • Proficiency with social media business tools.
  • Familiarity with content management systems, Google Search Console, paid search, and email marketing.

Pre-Placement Driving Record Review Required
No
Physical Required
No
Commercial Driver's License (CDL) required. Subject to DOT approved pre-employment & random testing for alcohol and controlled substances.
No
Criminal History Background Check Required
Yes
Posted Salary
$53,477 minimum
How to Apply
Click on "Apply for this Job". You will then either create an application or edit your current application that is on file. You will be required to attach your resume, cover letter, and list of references as three (3) separate documents in MS Word or PDF format.
For questions or accommodations related to this position contact
Humanresources@Nebraskapublicmedia.org
Job Category (old)
Managerial/Professional
Job Type
Full-Time
Alternate Work Schedule (if other than 8-5)
Work Location (City, State)
Lincoln, NE
Position funded by grant or other form of temporary funding?
No
If Temporary, indicate end date
Planned Hire Date:
Appointment End Date

Apply