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Digital Marketing Program Manager Jobs in Maine (NOW HIRING)

Eastman

S.-based marketing teams in a fast-paced, matrixed organization. · Exposure to B2B campaign execution, lead generation programs, and digital reporting processes. · AI teammate agent management a ...

Eastman

... digital marketing team members to support campaign launches, nurture programs, lead generation efforts, and related operational initiatives. • Work with other project managers across the ...

Best Buddies Int. Inc

Program Manager

Portland, ME · On-site

$39K - $43K/yr

Program Manager Department: State Operations and Programs Reports to: Deputy Director, Programs ... Marketing * Work in partnership with the local, state, and national teams to support awareness and ...

MMQCI

Marketing Coordinator

Saco, ME · On-site

$24.04 - $40.87/hr

Experience with digital marketing tools * Experience with social media management and content ... Paid Parental Leave Program The pay range for this position is $24.04 to $40.87/hour Get to know ...

Maine Medical Center

Program Manager

Portland, ME · On-site

$77K - $104K/yr

This role involves collaborating cross-functionally with clinical, IT, operations, marketing, and ... Two years of program management or related work experience required. Three years of healthcare ...

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Digital Marketing Program Manager information

See Maine salary details

$15

$62

$92

How much do digital marketing program manager jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for digital marketing program manager in Maine is $62.36, according to ZipRecruiter salary data. Most workers in this role earn between $42.84 and $91.92 per hour, depending on experience, location, and employer.

What is a digital marketing program manager?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

How does a digital marketing program manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a digital marketing program manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

What exactly does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms. Strong project management and communication skills are essential for success in this role.

What cities in Maine are hiring for Digital Marketing Program Manager jobs?

Cities in Maine with the most Digital Marketing Program Manager job openings:

Digital Marketing Program Manager jobs near you

Digital Marketing Representative

Eastman

On-site

Full-time

Posted 7 days ago

Eastman Chemical rating

8.4

Company rating: 8.4 out of 10

Based on 68 frontline employees who took The Breakroom Quiz

25th of 100 rated chemical manufacturers

Job description

Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables. As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information, visit www.eastman.com.

Responsibilities

· Design, build, test, and launch marketing emails and landing pages in support of digital campaigns and business priorities.

· Support execution of promotional, nurture, and operational email communications, ensuring accuracy, timeliness, and alignment with brand standards.

· Create and update digital assets within marketing platforms, including edits to email templates, landing pages, forms, and related campaign components.

· Perform quality assurance testing for emails and landing pages to confirm functionality, formatting, links, responsiveness, and overall user experience across devices and platforms.

· Assist with audience segmentation, list management, and campaign setup to support effective targeting and deployment.

· Help manage recurring and ad hoc operational email requests, ensuring all communications follow established workflows and approval processes.

· Pull campaign and channel performance metrics as needed, including email and landing page reporting, to support team analysis and optimization efforts.

· Organize and share performance data with team members to assist with reporting, measurement, and continuous improvement.

· Provide day-to-day executional support to the U.S.-based digital marketing team across a range of digital initiatives and tactical needs.

· Collaborate with internal stakeholders and cross-functional partners to meet deadlines, incorporate revisions, and deliver high-quality digital marketing assets.

Qualifications

· Bachelor’s degree in Digital Marketing, Communications, Marketing, or a related field, or equivalent relevant experience.

· Approximately 2–4 years of experience in a digital marketing role, preferably in a B2B environment.

· Hands-on experience building, editing, testing, and deploying emails and landing pages within marketing automation platforms or similar digital tools.

· Strong understanding of email marketing best practices, responsive design, digital production workflows, and quality assurance processes.

· Experience supporting operational or recurring email communications with strong attention to detail and process adherence.

· Ability to pull campaign metrics and organize performance data to support reporting and optimization.

· Working knowledge of HTML and CSS.

· Familiarity with audience segmentation, A/B testing, and digital campaign execution best practices.

· Strong organizational skills with the ability to manage multiple projects accurately and efficiently.

· Effective written and verbal communication skills, along with a collaborative, team-oriented approach.

· Demonstrated curiosity and interest in the evolving use of AI-assisted platforms, with a willingness to learn, adopt, and help support future AI-enabled tools and processes.

Preferred Qualifications

· Experience with marketing automation platforms such as Marketo or similar tools.

· Familiarity with Salesforce or related CRM platforms.

· Experience supporting U.S.-based marketing teams in a fast-paced, matrixed organization.

· Exposure to B2B campaign execution, lead generation programs, and digital reporting processes.

· AI teammate agent management a plus.

Eastman Chemical Company is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.

Eastman is committed to creating a highly engaged workforce, where everyone can contribute to their fullest potential each day.

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