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Digital Marketing Program Manager Jobs (NOW HIRING)

AccuSourceHR, Inc

Digital Marketing Manager

$62K - $75K/yr

Job Summary The Digital Marketing Manager owns AccuSourceHR's digital demand generation engine ... Customer Marketing Program Development: Build foundational customer marketing infrastructure ...

Collabera

Marketing Program Manager

Davidson, NC

Marketing Program Manager Duration: 12 + Months (Could go beyond) Summary: * Research market pricing conditions in local & regional areas to determine consumer HVAC pricing. * Responsible for ...

OWA

Digital Marketing Mgr

Foley, AL

Lead email marketing programs including audience segmentation, campaign planning, automation ... Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and ...

OWA

Digital Marketing Mgr

Foley, AL · On-site

Lead email marketing programs including audience segmentation, campaign planning, automation ... Manage the Digital Marketing Coordinator, providing clear direction, workflow oversight, and ...

ASUS

Digital Marketing Specialist

Fremont, CA · Hybrid

$75K - $95K/yr

The Digital Marketing Specialist plays a key role in driving growth for the ASUS brand across ... Own end-to-end management of the ASUS U.S. affiliate marketing program, including strategy ...

Mathnasium

Digital Marketing Manager

Austin, TX · On-site +1

$115K - $125K/yr

The Digital Marketing Manager owns and evaluates the impact and efficiency of our digital marketing programs across hundreds of franchisee markets. Using performance data, this hands-on role manages ...

Mathnasium

Digital Marketing Manager

Austin, TX · On-site +1

$115K - $125K/yr

The Digital Marketing Manager owns and evaluates the impact and efficiency of our digital marketing programs across hundreds of franchisee markets. Using performance data, this hands-on role manages ...

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How much do digital marketing program manager jobs pay per hour?

As of Aug 15, 2026, the average hourly pay for digital marketing program manager in the United States is $64.41, according to ZipRecruiter salary data. Most workers in this role earn between $44.23 and $94.95 per hour, depending on experience, location, and employer.

What is a digital marketing program manager?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

What exactly does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms. Strong project management and communication skills are essential for success in this role.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

How does a digital marketing program manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a digital marketing program manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What cities are hiring for Digital Marketing Program Manager jobs?

Cities with the most Digital Marketing Program Manager job openings:

What states have the most Digital Marketing Program Manager jobs?

States with the most job openings for Digital Marketing Program Manager jobs include:

Digital Marketing Program Manager jobs near you
Infographic showing various Digital Marketing Program Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 79% Full Time, 16% Part Time, 1% Temporary, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $133,974 per year, or $64.4 per hour.

Marketing Program Manager

Houston Methodist Corporate

Houston, TX • On-site

Full-time

This job post has expired 1 day ago. Applications are no longer accepted.

Houston Methodist rating

8.2

Company rating: 8.2 out of 10

Based on 300 frontline employees who took The Breakroom Quiz

55th of 887 rated healthcare providers

Job description

At Houston Methodist, Marketing Program Manager position is responsible driving preference and volume/impact for assigned programs, service lines, and/or sponsorships, and is accountable for performance against strategy/goals for the assigned area. This client-facing role independently manages relationship with hospital leadership (administrators and chairs) and leads the development, implementation and measurement and optimization of marketing/sponsorship plans. The Marketing Program Manager works with stakeholders to proactively identify problems and creative solutions, developing and presenting business cases to influence strategic change.
FLSA STATUS
Exempt
QUALIFICATIONS
EDUCATION
  • Bachelor’s Degree in Business, Marketing, Communications, or related field

EXPERIENCE
  • Seven years of experience related to marketing and communications

SKILLS AND ABILITIES
  • Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations
  • Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security
  • Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles
  • Ability to lead meetings, conversations and present with authority.
  • Ability to work under pressure and balance many competing priorities in an organized manner
  • Proficient in spreadsheet, word-processing, and presentation software
  • Good judgment and decision making ability, with strong analytical and critical thinking skills, ability to independently resolve conflict and understand when to escalate issues
  • Ability to manage own professional development including receiving, seeking out and acting on performance feedback
  • Demonstrative initiative in managing projects and communication with stakeholders
  • Effective and influential oral and written communication and presentation skills when working with physician leadership, administrators and peers and ability to motivate others.

ESSENTIAL FUNCTIONS
PEOPLE ESSENTIAL FUNCTIONS
  • Maintains positive relationships with hospital leadership, marketing stakeholders across the system, sponsored organization and vendors as assigned to influence alignment on strategic marketing initiatives that support the organization.
  • Independently drives creative solutions with hospital leaders, physicians and other stakeholders.
  • Leads communication with authority to individuals and groups in a manner that engages and helps them understand strategy and goals.

SERVICE ESSENTIAL FUNCTIONS
  • Independently leads development, creative kickoffs and implementation of marketing/sponsorship plans, campaigns/activations and events. Develops and manages recurring performance reports. Serves as primary resource/subject matter expert to event support staff and/or marketing team in leading assigned projects.
  • Manages relationships with vendors for campaigns, events as assigned. Develops budgets, scopes of work, ensuring expectations align with department needs.
  • Leads web strategy for assigned service lines/programs in partnership with web team to ensure effective messaging and user experience. Leads conversations as the business expert with writers and designers.

QUALITY/SAFETY ESSENTIAL FUNCTIONS
  • Drives evolution of strategy by evaluating success of programs, service lines and/or assigned sponsorships/events as well as market and competitive business factors. Develops key insights and initiatives for continuous improvement annually.
  • Contributes to development of effective business cases. Presents to marketing leadership, clients and stakeholders in order to influence and facilitate strategic change.

FINANCE ESSENTIAL FUNCTIONS
  • Develops, presents and gains approval of marketing plans and budgets from marketing management.
  • Independently measures campaign/program/sponsorship results and proactively seeks opportunities to optimize spending and performance across channels.
  • Submits invoices on time, tracks and adheres to budgets for assigned projects. As assigned, manages budget reconciliation in partnership with manager.

GROWTH/INNOVATION ESSENTIAL FUNCTIONS
  • Independently optimizes strategy and initiatives to grow consumer preference and volume.
  • Proactively problem solves when challenges present themselves.
  • Leads conversations with hospital stakeholders about overall direction and implementing changes within established marketing plans or initiatives.

SUPPLEMENTAL REQUIREMENTS
    WORK ATTIRE
    • Uniform: No
    • Scrubs: No
    • Business professional: Yes
    • Other (department approved): No

    ON-CALL*
    *Note that employees may be required to be on-call during emergencies (ie. Disaster, Severe Weather Events, etc) regardless of selection below.
    • On Call* No

    TRAVEL**
    **Travel specifications may vary by department**
    • May require travel within the Houston Metropolitan area Yes
    • May require travel outside Houston Metropolitan area No
QUALIFICATIONS
EDUCATION
  • Bachelor’s Degree in Business, Marketing, Communications, or related field

EXPERIENCE
  • Seven years of experience related to marketing and communications

Company Profile:

Houston Methodist is one of the nation’s leading health systems and academic medical centers. The health system consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the Texas Medical Center, seven community hospitals and one long-term acute care hospital throughout the Greater Houston metropolitan area. Houston Methodist also includes a research institute; a comprehensive residency program; international patient services; freestanding comprehensive care clinics, emergency care and imaging centers; and outpatient facilities. Come lead with us!

Houston Methodist is an Equal Opportunity Employer.

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