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Digital Marketing Program Manager Jobs (NOW HIRING)

Pure Hockey

Digital Marketing Manager

Holliston, MA

$75K - $110K/yr

Job Responsibilities Own and manage email and SMS marketing programs, including segmentation ... digital touchpoints Manage and grow the affiliate marketing program, including partner ...

Macerich

Marketing Program Manager

Phoenix, AZ · On-site

This role leads and partners with Marketing Managers at select properties to create and deliver ... and Digital teams, develop program strategy and create playbooks, toolkits, templates, and ...

Pure Hockey

Digital Marketing Manager

Holliston, MA · On-site

$75K - $110K/yr

Job Responsibilities • Own and manage email and SMS marketing programs, including segmentation ... digital touchpoints • Manage and grow the affiliate marketing program, including partner ...

Collabera

Marketing Program Manager

Davidson, NC

Marketing Program Manager Duration: 12 + Months (Could go beyond) Summary: * Research market pricing conditions in local & regional areas to determine consumer HVAC pricing. * Responsible for ...

MyEyeDr.

Sr. Marketing Program Manager

Raleigh, NC · Hybrid

Description About the role The Senior Marketing Program Manager leads a dynamic portfolio of cross ... Reporting to the VP, Digital & eCommerce, this role requires the ability to quickly understand ...

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How much do digital marketing program manager jobs pay per hour?

As of Jun 12, 2026, the average hourly pay for digital marketing program manager in the United States is $64.41, according to ZipRecruiter salary data. Most workers in this role earn between $44.23 and $94.95 per hour, depending on experience, location, and employer.

What are Digital Marketing Program Managers?

Digital Marketing Program Managers are professionals who oversee and coordinate digital marketing campaigns and initiatives within an organization. They are responsible for planning, executing, and optimizing programs across various digital channels such as email, social media, search, and web. Their role often involves collaborating with cross-functional teams, managing budgets, analyzing campaign performance, and ensuring that marketing efforts align with overall business goals. They also stay updated on digital trends and use analytics to drive continuous improvement in marketing strategies.

What is the difference between Digital Marketing Program Manager vs Digital Marketing Specialist?

AspectDigital Marketing Program ManagerDigital Marketing Specialist
CredentialsBachelor's degree in marketing, communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising or analytics
Work EnvironmentOversees multiple campaigns and teams, strategic planningExecutes specific campaigns, focuses on tactical tasks
Employer & Industry UsageUsed in agencies, corporations managing large-scale marketing programsCommon in marketing teams for campaign execution
Search & Comparison IntentOften compared for managerial roles overseeing digital marketing effortsCompared for specialized execution roles

The Digital Marketing Program Manager focuses on strategic planning, overseeing multiple campaigns, and coordinating teams, while the Digital Marketing Specialist handles the execution of specific marketing tasks. Both roles require similar credentials and are vital in digital marketing teams, but they differ in scope and responsibilities.

How much does a digital marketing manager get paid?

The average salary for a digital marketing manager varies by experience and location but typically ranges from $60,000 to $120,000 annually. Factors such as industry, company size, and skill level, including proficiency with tools like Google Analytics and SEO, influence compensation.

What does a digital marketing program manager do?

A digital marketing program manager oversees the planning, execution, and optimization of digital marketing campaigns across channels such as social media, email, and search engines. They coordinate teams, analyze performance metrics, and ensure campaigns meet business goals, often using tools like Google Analytics and marketing automation platforms.

What is the average salary for a digital marketing manager in the US?

The average salary for a digital marketing manager in the US is approximately $75,000 to $120,000 annually, depending on experience, location, and company size. Professionals with skills in SEO, SEM, and analytics tools tend to earn higher salaries, especially in larger markets.

How does a Digital Marketing Program Manager typically collaborate with creative and technical teams?

Digital Marketing Program Managers often serve as the bridge between creative teams (such as designers and content creators) and technical teams (like web developers and data analysts). They facilitate clear communication of campaign goals, ensure timelines are met, and coordinate resources to keep projects on track. By translating marketing objectives into actionable tasks, they help both teams understand the bigger picture and work together efficiently. Successful collaboration often involves regular meetings, shared project management tools, and proactive problem-solving to address challenges as they arise.

What are the key skills and qualifications needed to thrive as a Digital Marketing Program Manager, and why are they important?

To thrive as a Digital Marketing Program Manager, you need expertise in digital marketing strategy, campaign management, analytics, and often a bachelor's degree in marketing or a related field. Familiarity with tools like Google Analytics, marketing automation platforms, and project management systems is typically required, along with certifications such as Google Ads or HubSpot. Strong leadership, communication, and organizational skills help you manage cross-functional teams and drive campaign success. These skills and qualities are vital to deliver measurable results, optimize marketing performance, and align digital initiatives with business goals.

What qualifications do I need to be a digital marketing manager?

A digital marketing manager typically needs a bachelor's degree in marketing, communications, or a related field, along with experience in digital marketing strategies, analytics, and tools such as Google Analytics or social media platforms. Certifications like Google Ads or HubSpot can enhance qualifications, and strong communication, analytical, and project management skills are essential.
What cities are hiring for Digital Marketing Program Manager jobs? Cities with the most Digital Marketing Program Manager job openings:
What states have the most Digital Marketing Program Manager jobs? States with the most job openings for Digital Marketing Program Manager jobs include:
Digital Marketing Program Manager jobs near you
Infographic showing various Digital Marketing Program Manager job openings in the United States as of June 2026, with employment types broken down into 45% Full Time, 51% Part Time, 2% Temporary, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $133,974 per year, or $64.4 per hour.
Digital Marketing Manager

Digital Marketing Manager

Pure Hockey

Holliston, MA

$75K - $110K/yr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 13 days ago

Pure Hockey rating

5.9

Company rating: 5.9 out of 10

Based on 25 frontline employees who took The Breakroom Quiz

391st of 713 rated retailers

Job description

Description

Title:  Digital Marketing Manager

Department: Marketing

Location: Holliston, MA (on-site 5 days a week)


About the Company

Pure Hockey is a privately owned, specialty sporting goods retailer with over 100 locations nationwide and a leading ecommerce business. As the largest hockey retailer in the U.S., we are committed to delivering an unmatched customer experience both in-store and online. This role offers the opportunity to make a meaningful impact within a fast growing, customer-first organization.


Position Overview

Pure Hockey is seeking a highly motivated and strategic Digital Marketing Manager to drive customer engagement and revenue across key digital channels. This role will own and evolve the company's email, SMS, affiliate, and other digital marketing platforms, ensuring a cohesive and personalized customer experience across the entire lifecycle. This individual will play a critical role in aligning digital marketing efforts with the product marketing calendar, partnering closely with buyers and cross-functional teams to bring campaigns to life. The ideal candidate is both data-driven and creative, with strong execution skills and a passion for delivering measurable results.


Job Responsibilities

Own and manage email and SMS marketing programs, including segmentation, automation, personalization, and lifecycle journeys across marketing, transactional, and operational communications 

Plan and execute campaigns end-to-end, from ideation through QA, deployment, and post-campaign analysis 

Develop and execute integrated marketing campaigns aligned with product marketing calendars and key business priorities 

Partner cross-functionally with ecommerce, product, and inventory teams to support launches, optimize post-purchase communications, and drive engagement, retention, and revenue 

Collaborate with creative and content teams to deliver compelling messaging and assets across digital touchpoints 

Manage and grow the affiliate marketing program, including partner relationships, performance optimization, and reporting 

Leverage customer data to inform segmentation, personalization, and conversion strategies 

Monitor and report on performance across owned channels, providing insights and recommendations for continuous optimization 

Identify and implement testing, automation, and process improvements across email, SMS, Narvar, and affiliate channels 

Maintain digital marketing calendars to ensure alignment and consistency across channels and broader business initiatives 

Partner with external platforms and vendors to maximize performance and stay current with industry best practices

Requirements

  • 5+ years of experience in digital marketing, with a strong focus on lifecycle channels such as email and SMS Strong understanding of email marketing, and experience managing email programs with elevated evel email segmentation
  • Highly analytical and able to derive meaning from data; experience with web analytics tools such as Google Analytics and Excel
  • Excellent verbal and written communication skills 
  • Strong organizational and project management skills 
  • Experience using campaign management tools and m email service providers (ESP) to execute campaigns
  • Understanding of lifecycle marketing and customer acquisition and retention 
  • Ability to manage multiple, simultaneous projects in a fast-paced environment
  • A team player: someone with a willingness to take on additional responsibilities when needed
  • Ability to build relationships, understand stakeholder vision/direction, and present concepts
  • Passionate and knowledgeable about the sport of hockey 
  • College degree or equivalent experience

Benefits

Medical, Dental, Vision & Disability Insurance

Life and Long-Term Disability Insurance

Flexible Spending Plan

401(k)

Paid Time Off

Paid Holidays

Employee Discount


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Benefits

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