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Wine Sales Representative Jobs in Indiana (NOW HIRING)

Pierre Strand

Sales Representative

Indianapolis, IN · On-site

We have a fantastic opportunity as a Sales Representatives, for individuals who are motivated and looking to take their earning potential to the next level. We are currently recruiting for Sales ...

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Wine Sales Representative information

See Indiana salary details

$13.3K

$44.4K

$68K

How much do wine sales representative jobs pay per year?

As of Aug 31, 2026, the average yearly pay for wine sales representative in Indiana is $44,426.00, according to ZipRecruiter salary data. Most workers in this role earn between $33,800.00 and $54,200.00 per year, depending on experience, location, and employer.

What is a wine sales representative?

Wine Sales Representatives are professionals who promote and sell wine products to restaurants, retailers, bars, and other businesses. They work for wineries, distributors, or importers, and are responsible for building relationships with clients, educating them about different wines, and increasing sales. Their role often involves traveling to meet clients, organizing tastings, and staying knowledgeable about wine trends and products in order to provide expert recommendations.

What does a wine sales representative do?

A wine sales representative works for wine distributors by transporting samples to prospective businesses, including restaurants, bars, and retailers such as wine stores. They are the connection between distributors or importers and potential buyers. Their job duties often include setting up a wine tasting for potential accounts, encouraging new bars and retailers to buy from their distributors. A wine sales representative may also recommend specific vintages for restaurants based on the type of food they serve. Many people gain qualifications for this career as a sommelier or wine steward.

What are the key skills and qualifications needed to thrive as a wine sales representative, and why are they important?

To thrive as a Wine Sales Representative, you need a solid understanding of wine varieties, sales strategies, and customer relationship management, often supported by experience in hospitality or beverage sales. Familiarity with CRM software, inventory management systems, and sometimes wine certifications like WSET is highly beneficial. Strong interpersonal skills, persuasive communication, and resilience help build lasting client relationships and close deals. These skills are crucial for achieving sales targets, expanding market presence, and maintaining customer satisfaction in a competitive industry.

What are some common challenges faced by wine sales representatives when building a client base?

Wine Sales Representatives often encounter challenges such as differentiating their products in a competitive market, educating clients about new or lesser-known wines, and maintaining consistent relationships with buyers who may have shifting preferences or budgets. Building trust and credibility is essential, as clients rely on your expertise to guide their purchasing decisions. Additionally, representatives must stay up-to-date with industry trends and regulations to effectively address client questions and ensure compliance.

What is the difference between Wine Sales Representative vs Wine Distributor?

AspectWine Sales RepresentativeWine Distributor
CredentialsSales experience, knowledge of wines, sometimes certificationsBusiness license, distribution agreements, industry knowledge
Work EnvironmentTraveling to clients, wineries, retail storesManaging inventory, logistics, warehouse settings
Employer & Industry UsageWineries, wine retailers, distributorsDistributors, wholesale wine companies

The main difference is that a Wine Sales Representative focuses on selling wines directly to clients like retailers and restaurants, while a Wine Distributor handles the logistics, distribution, and wholesale of wines to various sellers. Both roles require industry knowledge, but their responsibilities and work environments differ significantly.

Is it hard to get a job in the wine industry?

Securing a position as a wine sales representative can be competitive, often requiring knowledge of wine, sales skills, and industry connections. Relevant experience, certifications like WSET, and a strong network can improve job prospects in this field.
More about Wine Sales Representative jobs

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Wine Sales Representative jobs near you
Infographic showing various Wine Sales Representative job openings in Indiana as of August 2026, with employment types broken down into 82% Full Time, 17% Part Time, and 1% Contract. Highlights an 76% Physical, 2% Hybrid, and 22% Remote job distribution, with an average salary of $44,426 per year, or $21.4 per hour.

Territory Sales Representative

Fort Wayne, IN • On-site

Cornerstone Wine & Spirits LLC
See more jobs at Cornerstone Wine & Spirits LLCexternal

Part-time

Re-posted 29 days ago

Job description

Desired: Spirits and Wine Sales Representative

Position will start as part time and has potential to become full time.

Cornerstone Wine & Spirits has an immediate career opportunity for a Spirits and Wine salesperson in Indianapolis and surrounding areas.

Cornerstone is a family owned-and-operated fine Wine and Spirits distributor, headquartered on the Northeast side of Indianapolis. This company was founded 7 years ago, making big strides in the Indianapolis market.

Qualifications:

We are looking for experienced sales professionals that have extensive knowledge of Spirits and Wine, highly motivated by success, at least a basic understanding of mixology and wine pairing, outgoing personality who loves to meet new people, well versed in Restaurant and Bar culture, someone who knows how to present features and benefits, and someone who likes to negotiate and win. Enthusiasm and a positive attitude are a must.

Ability to lift 40 pounds

Valid driver's license

Please include:

Cover Letter

Resume

Business References

Job Type: 100% Commission Based Sales

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Description

• Make regular sales calls to designated accounts to cultivate customer relations and satisfaction with service provided.

• Demonstrate consultative sales abilities through successful presentations of product, the promotion of new and existing portfolio items and the expansion of business.

• Exhibit discipline and resourcefulness to meet/exceed assigned monthly goals.

• Assist customers with inventory management responsibilities (product availability/new product placement and rotation of stock).

• Recommend, create/design wine lists and cocktail lists, wine by the glass programs, etc... utilizing full knowledge of the supplier(s) portfolio.

• Present self with integrity, professionalism and commitment to Cornerstone Wine & Spirits responsibilities and policies.

• Possess a dependable vehicle, valid driver's license, proof of state registration and insurance, and an acceptable driving record.

• Goal-oriented, focused, and assertive individual who needs little direction or supervision.

Company Description

Cornerstone Wine & Spirits is a small distributor in Indiana that focuses on bringing hand-picked, new, and exciting brands to the state. With a fresh approach to the business, the founder uses his experience working for the big corporations in the Industry to differentiate their approach and goals into a small family owned Hoosier business. Every item in our portfolio must meet several standards before it is added to our catalog. This makes the sales job much easier, and helps us focus on resale and fast turn in our accounts.