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Wine Sales Representative Jobs (NOW HIRING)

Terroir Wines

Wine Sales Representative

Boston, MA · On-site

$30K - $75K/yr

Account Rep- (Eastern Mass) Terroir Wines is a small fast- growing importer/distributor of fine ... We're looking for enthusiastic, seasoned sales professionals for all territories in eastern and ...

Turks Head Wines

Wine Sales Rep

West Chester, PA · On-site

... sales reps to lead and develop sub-territories Minimum Requirements: • 3+ years of experience selling wine in the Chester County, Delaware County, Montgomery County, and/or Philadelphia County ...

AlaBev

Wine Field Sales Representative

Mobile, AL · On-site

$16.25 - $22.50/hr

Alabev Wine Sales Representative: Our company is looking for a sales representative to be responsible for generating leads and meeting sales goals. Duties will include sales presentations, in-market ...

L&F DISTRIBUTORS LLC

Pre Salesman-Wine

Laredo, TX · On-site

Position Overview The Wine Sales Representative is responsible for developing and maintaining strong relationships with retail and on-premise customers while driving sales growth of our wine ...

L&F Distributors LLC

Pre Salesman-Wine

Laredo, TX · On-site

Position Overview The Wine Sales Representative is responsible for developing and maintaining strong relationships with retail and on-premise customers while driving sales growth of our wine ...

L&F Distributors LLC

Pre Salesman-Wine

Laredo, TX · On-site

Position Overview The Wine Sales Representative is responsible for developing and maintaining strong relationships with retail and on-premise customers while driving sales growth of our wine ...

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Wine Sales Representative information

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$14K

$46.7K

$71.5K

How much do wine sales representative jobs pay per year?

As of Jul 19, 2026, the average yearly pay for wine sales representative in the United States is $46,687.00, according to ZipRecruiter salary data. Most workers in this role earn between $35,500.00 and $57,000.00 per year, depending on experience, location, and employer.

What Does a Wine Sales Representative Do?

A wine sales representative works for wine distributors by transporting samples to prospective businesses, including restaurants, bars, and retailers such as wine stores. They are the connection between distributors or importers and potential buyers. Their job duties often include setting up a wine tasting for potential accounts, encouraging new bars and retailers to buy from their distributors. A wine sales representative may also recommend specific vintages for restaurants based on the type of food they serve. Many people gain qualifications for this career as a sommelier or wine steward.

What is the difference between Wine Sales Representative vs Wine Distributor?

AspectWine Sales RepresentativeWine Distributor
CredentialsSales experience, knowledge of wines, sometimes certificationsBusiness license, distribution agreements, industry knowledge
Work EnvironmentTraveling to clients, wineries, retail storesManaging inventory, logistics, warehouse settings
Employer & Industry UsageWineries, wine retailers, distributorsDistributors, wholesale wine companies

The main difference is that a Wine Sales Representative focuses on selling wines directly to clients like retailers and restaurants, while a Wine Distributor handles the logistics, distribution, and wholesale of wines to various sellers. Both roles require industry knowledge, but their responsibilities and work environments differ significantly.

What are some common challenges faced by Wine Sales Representatives when building a client base?

Wine Sales Representatives often encounter challenges such as differentiating their products in a competitive market, educating clients about new or lesser-known wines, and maintaining consistent relationships with buyers who may have shifting preferences or budgets. Building trust and credibility is essential, as clients rely on your expertise to guide their purchasing decisions. Additionally, representatives must stay up-to-date with industry trends and regulations to effectively address client questions and ensure compliance.

Can you make good money in wine sales?

Wine sales representatives can earn a competitive income that includes a base salary plus commissions or bonuses based on sales performance. Earnings vary depending on experience, sales volume, and the region, with successful reps often making a substantial income through client relationships and product knowledge. Strong communication skills and industry certifications can enhance earning potential.

What are the key skills and qualifications needed to thrive as a Wine Sales Representative, and why are they important?

To thrive as a Wine Sales Representative, you need a solid understanding of wine varieties, sales strategies, and customer relationship management, often supported by experience in hospitality or beverage sales. Familiarity with CRM software, inventory management systems, and sometimes wine certifications like WSET is highly beneficial. Strong interpersonal skills, persuasive communication, and resilience help build lasting client relationships and close deals. These skills are crucial for achieving sales targets, expanding market presence, and maintaining customer satisfaction in a competitive industry.

What is the highest paying sales rep?

The highest paying sales representatives are often those in specialized or high-demand industries such as technology, pharmaceuticals, or luxury goods, where commissions and bonuses can significantly increase total compensation. Top performers with strong negotiation skills and industry expertise can earn six-figure salaries or more annually. Experience, certifications, and a proven sales record are key factors influencing earning potential in sales roles.

How much commission does a wine rep make?

A wine sales representative typically earns a commission ranging from 10% to 20% of sales, with some earning higher based on performance and sales volume. Commission structures can vary by employer and region, and reps often supplement income with base salaries or bonuses. Strong sales skills and product knowledge are important for maximizing earnings.

What does a wine sales rep do?

A wine sales representative promotes and sells wine products to retail stores, restaurants, and other clients. They build relationships, provide product knowledge, and often conduct tastings or presentations to encourage sales. Strong communication skills and knowledge of wine are essential for success in this role.

What are Wine Sales Representatives?

Wine Sales Representatives are professionals who promote and sell wine products to restaurants, retailers, bars, and other businesses. They work for wineries, distributors, or importers, and are responsible for building relationships with clients, educating them about different wines, and increasing sales. Their role often involves traveling to meet clients, organizing tastings, and staying knowledgeable about wine trends and products in order to provide expert recommendations.
More about Wine Sales Representative jobs
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What states have the most Wine Sales Representative jobs? States with the most job openings for Wine Sales Representative jobs include:
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Wine Sales Representative jobs near you
Infographic showing various Wine Sales Representative job openings in the United States as of July 2026, with employment types broken down into 84% Full Time, 14% Part Time, and 2% Contract. Highlights an 73% Physical, 1% Hybrid, and 26% Remote job distribution, with an average salary of $46,687 per year, or $22.4 per hour.

Wine Sales Representative

Contraband Bayou Wine Co

Dallas, TX • On-site

$40K - $90K/yr

Full-time

PTO

Re-posted 24 days ago

Job description

Benefits:
  • Bonus based on performance
  • Competitive salary
  • Flexible schedule
  • Opportunity for advancement
  • Paid time off

Job Summary:

Contraband Bayou Wine Co is a Texas wine distributor based in Houston, Texas with a diverse, global book focused on boutique, family-owned wineries. Contraband is fortunate to represent luminaries such as Pedro Parra, Michelini i Mufatto, Rose & Arrow, Paul Lato among many others. 
The company is quickly scaling operations in 2026 and is seeking to add a full-time Sales Representative who will be responsible for driving sales for both companies in the Greater Dallas area. The Sales Representative will be responsible for generating sales, opening new accounts, and meeting planned goals. 
Target buyers include on-premise and off-premise, natural and conventional buyers. 
Education and Experience:

-        Basic knowledge of winemaking process, major varietals, and major wine regions
-        Food and Beverage industry experience preferred
-        Excellent communication skills and an outgoing personality
Wage Status: Salary + Commission
Hours: The role is relatively autonomous, but Monday – Friday 9-5 is expected.
Job Responsibilities:

-        Independently source new sales leads/accounts
-        Track sales and status reports using CRM functions
-        Coordinate sales efforts with team members
-        Work with team to develop planned sales targets
-        Meet and exceed planned sales targets
-        Attend industry gatherings and events to develop network and promote Contraband's offerings
-        Ongoing wine education
Essential Job Functions:

-        Developing relationships with account buyers and management
-        Continual customer relationship management
-        Public tastings, account employee education, and tasting notes for accounts
-        Ability to learn and understand background of each winery and their offerings
-        Conscientious, outgoing, and inquisitive personality
-        Ability to perform in a busy and dynamic environment 
-        Willingness to fill in for others when the time may arise, including but not limited to hotshot deliveries 
-        Requires valid driver’s license, an insured vehicle, and the ability to travel
Additional Requirements:

Communication and responsiveness are imperative job functions. Employees must fulfill the performance standards of this position and comply with policies, rules, and procedures of the Companies. 
Benefits:

-        2 Weeks Paid Vacation
-        Employee DiscountÂ