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Wine Sales Jobs in Indiana (NOW HIRING)

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Wine Sales information

See Indiana salary details

$13.3K

$44.4K

$68K

How much do wine sales jobs pay per year?

As of Aug 30, 2026, the average yearly pay for wine sales in Indiana is $44,426.00, according to ZipRecruiter salary data. Most workers in this role earn between $33,800.00 and $54,200.00 per year, depending on experience, location, and employer.

What is a wine sales representative?

A wine sales representative is a professional who promotes and sells wines to retailers, restaurants, bars, and sometimes directly to consumers. Their responsibilities include developing relationships with clients, educating them about different wines, arranging tastings, and negotiating sales agreements. They must have a good understanding of wine varieties, production regions, and market trends to effectively recommend products. Additionally, wine sales representatives often travel to meet clients and attend industry events. Strong communication and sales skills are essential for this role.

What are the key skills and qualifications needed to thrive in wine sales, and why are they important?

To thrive in Wine Sales, you need strong product knowledge of wines and varietals, sales acumen, and often a background in hospitality or business. Familiarity with CRM software, point-of-sale systems, and wine certifications such as WSET can be advantageous. Outstanding interpersonal skills, persuasive communication, and relationship-building abilities help professionals excel in connecting with clients and closing sales. These competencies are essential for building trust, understanding client preferences, and achieving sales targets in a competitive market.

What are some common challenges faced in a wine sales role, and how can they be addressed?

One common challenge in wine sales is building and maintaining relationships with buyers, as the market is highly competitive and buyers often have established preferences. It can also be difficult to stay knowledgeable about a constantly changing portfolio and evolving wine trends. Overcoming these challenges involves strong communication skills, ongoing product education, and proactive follow-up with clients. Successful wine sales professionals often collaborate closely with marketing and distribution teams to tailor their approach and stay ahead of market demands.

What is the difference between Wine Sales vs Wine Merchandiser?

AspectWine SalesWine Merchandiser
Required CredentialsSales certifications, knowledge of wineMerchandising training, product knowledge
Work EnvironmentRetail stores, wineries, eventsRetail displays, store setup, inventory management
Employer & Industry UsageWine retailers, distributors, wineriesRetail stores, supermarkets, wine shops
Common Search & ComparisonCustomer engagement, sales techniquesDisplay setup, inventory presentation

While both roles involve working with wine, Wine Sales focuses on selling wine directly to customers and building client relationships. Wine Merchandisers concentrate on product presentation, store displays, and inventory management to enhance sales. Understanding these differences helps job seekers identify the right career path in the wine industry.

Is it hard to get a job in the wine sales industry?

Getting a job in wine sales can be competitive, often requiring knowledge of wine, sales skills, and customer service experience. Entry-level positions may be easier to obtain, but advancing typically requires industry knowledge, networking, and sometimes certifications like WSET or CMS. Success depends on individual skills and local job market conditions.

What are the most commonly searched types of Wine Sales jobs in Indiana?

The most popular types of Wine Sales jobs in Indiana are:

What are popular job titles related to Wine Sales jobs in Indiana?

For Wine Sales jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Wine Sales jobs in Indiana look for?

The top searched job categories for Wine Sales jobs in Indiana are:

What cities in Indiana are hiring for Wine Sales jobs?

Cities in Indiana with the most Wine Sales job openings:

Wine Sales jobs near you
Infographic showing various Wine Sales job openings in Indiana as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $44,426 per year, or $21.4 per hour.

Director of Wine 5445 S. East St., Indianapolis, IN, 46227

Indianapolis, IN • On-site

TWG BRL LLC
See more jobs at TWG BRL LLCexternal

Full-time

Re-posted 7 days ago

Job description

Description

Position Summary


The Director of Wine leads Big Red Liquors' wine business by developing a best-in-class assortment that serves both everyday shoppers and wine enthusiasts. This position oversees purchasing, pricing, merchandising, supplier relationships, private label development, education, and promotional strategy while driving sales growth and profitability across all wine categories.

The Director of Wine serves as both a strategic business leader and a trusted authority on wine, helping position Big Red as Indiana's premier wine retailer.


Key Responsibilities


Category Leadership

  • Develop and execute the company's overall wine strategy. 
  • Curate assortments across value, premium, luxury, domestic, imported, sparkling, rose, and dessert wines. 
  • Evaluate emerging regions, varietals, and consumer trends. 
  • Optimize assortments by store demographics and customer preferences. 

Purchasing & Supplier Management

  • Negotiate pricing, allocation opportunities, and supplier programs. 
  • Build relationships with wineries, importers, distributors, and brokers. 
  • Secure exclusive products and limited allocations. 
  • Manage inventory investments and purchasing plans. 

Pricing & Promotions

  • Develop competitive retail pricing strategies. 
  • Build promotional calendars that maximize profitability. 
  • Evaluate promotional performance through sales and margin analysis. 
  • Recommend pricing adjustments based on competitive market conditions. 

Merchandising & Customer Experience

  • Establish merchandising standards for all wine departments. 
  • Design compelling displays, endcaps, feature tables, and seasonal presentations. 
  • Oversee shelf organization, signage, and educational materials. 
  • Create a shopping experience that encourages exploration and discovery. 

Education & Training

  • Lead wine education initiatives for store teams. 
  • Develop product knowledge materials and tasting guides. 
  • Organize supplier training sessions and customer wine events. 
  • Promote a culture of continuous learning throughout the organization. 

Financial Management

  • Manage sales, gross margin, inventory productivity, and profitability. 
  • Monitor KPIs and identify opportunities for improvement. 
  • Analyze market trends and customer purchasing behavior. 
  • Present regular category performance updates to executive leadership. 

Marketing & Brand Development

  • Collaborate with Marketing on seasonal campaigns, email promotions, and in-store events. 
  • Support wine clubs, tasting programs, and digital content. 
  • Lead development of exclusive and private-label wine programs. 

Leadership

  • Mentor wine buyers, merchandising teams, and category managers. 
  • Foster collaboration across Operations, Marketing, Finance, and Store Leadership.      
  • Champion innovation and continuous improvement. 

Requirements

Qualifications

  • Bachelor's degree preferred. 
  • WSET, Court of Master Sommeliers, CSW, or equivalent wine certification preferred. 
  • 5-10 years of wine buying or category management experience. 
  • Strong negotiation and supplier management skills. 
  • Advanced analytical and financial acumen. 
  • Excellent leadership and communication abilities. 
  • Passion for wine education and customer engagement. 

Key Performance Indicators

  • Wine sales growth 
  • Gross margin % 
  • Inventory turns 
  • GMROI 
  • Average bottle retail 
  • Premium wine sales growth 
  • Promotional ROI 
  • In-stock  percentage 
  • Merchandising compliance 
  • Customer event performance 
  • Private label sales 
  • Customer satisfaction 

What Success Looks Like


The Director of Wine builds a differentiated wine program that combines exceptional value with premium selections, outstanding merchandising, knowledgeable staff, and strong supplier partnerships. This leader continuously elevates Big Red Liquors' reputation as Indiana's destination for wine while delivering sustainable sales growth, increased profitability, and an exceptional customer experience.

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