ZipRecruiter

Log In

1

Wine Sales Manager Jobs in Indiana (NOW HIRING)

next page

Showing results 1-20

All JobsWine Sales JobsWine Sales Manager JobsWine Sales Manager Jobs in Indiana

Wine Sales Manager information

See Indiana salary details

$26.2K

$72.2K

$135.6K

How much do wine sales manager jobs pay per year?

As of Aug 29, 2026, the average yearly pay for wine sales manager in Indiana is $72,174.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,800.00 and $91,800.00 per year, depending on experience, location, and employer.

What does a Wine Sales Manager do?

A Wine Sales Manager is responsible for overseeing the sales operations of a winery, distributor, or wine retailer. Their duties include developing sales strategies, managing client relationships, and ensuring sales targets are met. They often work closely with marketing teams to promote wine brands and may also train and supervise sales staff. Wine Sales Managers need strong product knowledge and excellent communication skills to succeed in this role.

How does a Wine Sales Manager typically collaborate with distributors and hospitality clients to achieve sales targets?

A Wine Sales Manager regularly works with distributors and hospitality clients such as restaurants, hotels, and retailers to promote and sell wine products. This involves hosting tastings, providing product education, and building long-term relationships to understand client needs and preferences. Effective collaboration often requires regular communication, strategic planning of promotional events, and monitoring of sales data to adjust approaches as needed. Success in this role depends on balancing client satisfaction with company sales goals while staying updated on market trends.

What are the key skills and qualifications needed to thrive as a Wine Sales Manager, and why are they important?

To thrive as a Wine Sales Manager, you need deep wine industry knowledge, sales expertise, and a track record in account management, often supported by a degree in business, hospitality, or related fields. Familiarity with CRM software, point-of-sale systems, and wine certification programs like WSET or Sommelier credentials is highly valuable. Exceptional interpersonal skills, negotiation abilities, and a passion for wine help build strong client relationships and motivate sales teams. These competencies are crucial for driving revenue, expanding market share, and ensuring long-term customer satisfaction in a competitive industry.

What is the difference between Wine Sales Manager vs Wine Sales Representative?

AspectWine Sales ManagerWine Sales Representative
Primary RoleOversees sales strategies, manages sales team, develops client relationshipsBuilds client relationships, promotes and sells wine products directly to customers
Required CredentialsSales experience, knowledge of wine industry, sometimes management certificationsSales experience, knowledge of wine, often entry-level or mid-level experience
Work EnvironmentOffice-based, meetings, team management, travel for client visitsField-based, direct customer interaction, travel to retail or events

The main difference is that the Wine Sales Manager focuses on leading sales teams and strategic planning, while the Wine Sales Representative primarily engages in direct sales and customer interactions. Both roles require wine industry knowledge and sales skills, but the manager role involves more oversight and planning, whereas the representative role emphasizes direct client engagement.

What are popular job titles related to Wine Sales Manager jobs in Indiana?

For Wine Sales Manager jobs in Indiana, the most frequently searched job titles are:

What job categories do people searching Wine Sales Manager jobs in Indiana look for?

The top searched job categories for Wine Sales Manager jobs in Indiana are:

What cities in Indiana are hiring for Wine Sales Manager jobs?

Cities in Indiana with the most Wine Sales Manager job openings:

Wine Sales Manager jobs near you
Infographic showing various Wine Sales Manager job openings in Indiana as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 79% Physical, 4% Hybrid, and 17% Remote job distribution, with an average salary of $72,174 per year, or $34.7 per hour.

Director of Wine 5445 S. East St., Indianapolis, IN, 46227

TWG BRL LLC

Indianapolis, IN • On-site

Full-time

Re-posted 7 days ago

Job description

Description

Position Summary


The Director of Wine leads Big Red Liquors' wine business by developing a best-in-class assortment that serves both everyday shoppers and wine enthusiasts. This position oversees purchasing, pricing, merchandising, supplier relationships, private label development, education, and promotional strategy while driving sales growth and profitability across all wine categories.

The Director of Wine serves as both a strategic business leader and a trusted authority on wine, helping position Big Red as Indiana's premier wine retailer.


Key Responsibilities


Category Leadership

  • Develop and execute the company's overall wine strategy. 
  • Curate assortments across value, premium, luxury, domestic, imported, sparkling, rose, and dessert wines. 
  • Evaluate emerging regions, varietals, and consumer trends. 
  • Optimize assortments by store demographics and customer preferences. 

Purchasing & Supplier Management

  • Negotiate pricing, allocation opportunities, and supplier programs. 
  • Build relationships with wineries, importers, distributors, and brokers. 
  • Secure exclusive products and limited allocations. 
  • Manage inventory investments and purchasing plans. 

Pricing & Promotions

  • Develop competitive retail pricing strategies. 
  • Build promotional calendars that maximize profitability. 
  • Evaluate promotional performance through sales and margin analysis. 
  • Recommend pricing adjustments based on competitive market conditions. 

Merchandising & Customer Experience

  • Establish merchandising standards for all wine departments. 
  • Design compelling displays, endcaps, feature tables, and seasonal presentations. 
  • Oversee shelf organization, signage, and educational materials. 
  • Create a shopping experience that encourages exploration and discovery. 

Education & Training

  • Lead wine education initiatives for store teams. 
  • Develop product knowledge materials and tasting guides. 
  • Organize supplier training sessions and customer wine events. 
  • Promote a culture of continuous learning throughout the organization. 

Financial Management

  • Manage sales, gross margin, inventory productivity, and profitability. 
  • Monitor KPIs and identify opportunities for improvement. 
  • Analyze market trends and customer purchasing behavior. 
  • Present regular category performance updates to executive leadership. 

Marketing & Brand Development

  • Collaborate with Marketing on seasonal campaigns, email promotions, and in-store events. 
  • Support wine clubs, tasting programs, and digital content. 
  • Lead development of exclusive and private-label wine programs. 

Leadership

  • Mentor wine buyers, merchandising teams, and category managers. 
  • Foster collaboration across Operations, Marketing, Finance, and Store Leadership.      
  • Champion innovation and continuous improvement. 

Requirements

Qualifications

  • Bachelor's degree preferred. 
  • WSET, Court of Master Sommeliers, CSW, or equivalent wine certification preferred. 
  • 5-10 years of wine buying or category management experience. 
  • Strong negotiation and supplier management skills. 
  • Advanced analytical and financial acumen. 
  • Excellent leadership and communication abilities. 
  • Passion for wine education and customer engagement. 

Key Performance Indicators

  • Wine sales growth 
  • Gross margin % 
  • Inventory turns 
  • GMROI 
  • Average bottle retail 
  • Premium wine sales growth 
  • Promotional ROI 
  • In-stock  percentage 
  • Merchandising compliance 
  • Customer event performance 
  • Private label sales 
  • Customer satisfaction 

What Success Looks Like


The Director of Wine builds a differentiated wine program that combines exceptional value with premium selections, outstanding merchandising, knowledgeable staff, and strong supplier partnerships. This leader continuously elevates Big Red Liquors' reputation as Indiana's destination for wine while delivering sustainable sales growth, increased profitability, and an exceptional customer experience.

Apply