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Wine Sales Manager Jobs (NOW HIRING)

The Winery At Bull Run

Wine Sales Associate

Aldie, VA · On-site

$12.50 - $14/hr

Wine Sales Associates will conduct wine tastings and take pride in educating guests about the ... Management may assign or reassign duties and responsibilities to this job at any time due to ...

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$27.5K

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$142.5K

How much do wine sales manager jobs pay per year?

As of Aug 17, 2026, the average yearly pay for wine sales manager in the United States is $75,848.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $96,500.00 per year, depending on experience, location, and employer.

What does a Wine Sales Manager do?

A Wine Sales Manager is responsible for overseeing the sales operations of a winery, distributor, or wine retailer. Their duties include developing sales strategies, managing client relationships, and ensuring sales targets are met. They often work closely with marketing teams to promote wine brands and may also train and supervise sales staff. Wine Sales Managers need strong product knowledge and excellent communication skills to succeed in this role.

How does a Wine Sales Manager typically collaborate with distributors and hospitality clients to achieve sales targets?

A Wine Sales Manager regularly works with distributors and hospitality clients such as restaurants, hotels, and retailers to promote and sell wine products. This involves hosting tastings, providing product education, and building long-term relationships to understand client needs and preferences. Effective collaboration often requires regular communication, strategic planning of promotional events, and monitoring of sales data to adjust approaches as needed. Success in this role depends on balancing client satisfaction with company sales goals while staying updated on market trends.

What are the key skills and qualifications needed to thrive as a Wine Sales Manager, and why are they important?

To thrive as a Wine Sales Manager, you need deep wine industry knowledge, sales expertise, and a track record in account management, often supported by a degree in business, hospitality, or related fields. Familiarity with CRM software, point-of-sale systems, and wine certification programs like WSET or Sommelier credentials is highly valuable. Exceptional interpersonal skills, negotiation abilities, and a passion for wine help build strong client relationships and motivate sales teams. These competencies are crucial for driving revenue, expanding market share, and ensuring long-term customer satisfaction in a competitive industry.

What is the difference between Wine Sales Manager vs Wine Sales Representative?

AspectWine Sales ManagerWine Sales Representative
Primary RoleOversees sales strategies, manages sales team, develops client relationshipsBuilds client relationships, promotes and sells wine products directly to customers
Required CredentialsSales experience, knowledge of wine industry, sometimes management certificationsSales experience, knowledge of wine, often entry-level or mid-level experience
Work EnvironmentOffice-based, meetings, team management, travel for client visitsField-based, direct customer interaction, travel to retail or events

The main difference is that the Wine Sales Manager focuses on leading sales teams and strategic planning, while the Wine Sales Representative primarily engages in direct sales and customer interactions. Both roles require wine industry knowledge and sales skills, but the manager role involves more oversight and planning, whereas the representative role emphasizes direct client engagement.

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Wine Sales Manager jobs near you
Infographic showing various Wine Sales Manager job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $75,848 per year, or $36.5 per hour.

Wine Sales Manager

BLUE RIDGE BEVERAGE COMPANY INC

Abingdon, VA • On-site

Full-time

Posted 19 days ago

Blue Ridge Beverage rating

6.8

Company rating: 6.8 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

269th of 419 rated retail wholesalers

Job description

Blue Ridge Beverage Company is hiring a Wine Sales Manager that will develop and maintain the wine business across our Abingdon division. This position will create, plan and execute projects and initiatives that support the broader short and long-term marketing strategy. Accountable for wine and On- Premise team sales performance for all commodities, including the achievement of sales, brand development, service, and trade quality objectives. Join our team today!

Duties & Responsibilities

· Evaluate the performance of each team member based on sales performance, customer satisfaction, goal attainment and retail standard execution utilizing retail audit surveys and accountability measures that have a regular cadence established by the Director of Sales.

· Meet and exceed revenue and sales volume portfolio goals across all channels.

· Responsible for managing results through the sales team by onboarding, training, managing, and mentoring, while providing a collaborative environment for both sales and service teams to maximize sales and portfolio growth.

· Promote sales, service, merchandising, proper rotation, draft line cleaning, and relationship building in all accounts. Proactively assess, clarify, and validate channel needs on an ongoing basis.

· Build and maintain interactive communication cadence with key buyers, customers, and suppliers.

· Achieve dominant execution standards for each assigned account with effective distribution, point of sale placement, and use of pricing features, while adhering to Virginia ABC regulations.

· Manage and execute the retail activations and programs of designated brands throughout the channel.

· Monitor and track metrics on all classes of trade programs and all sales objectives to ensure goals are achieved.

· Survey for and communicate competitive activity, pricing, and programs.

· Prepare and submit all ad hoc reporting and information requests in a concise, accurate and timely manner.

· Effectively conduct team meetings that create and review programs, goals, and initiatives to direct and indirect reports to ensure all wine sales team members have the information needed to be successful.

· Resolve customer complaints regarding sales and service.

· Foster a culture of accountability, high performance, and ethical behavior.

· Perform other duties as assigned.

Relationships & Roles

· Maintains professional internal and external relationships throughout the company.

· Demonstrates a high level of integrity.

· Interacts and collaborates with company employees at all levels in a respectful manner.

· Leads by example, builds trust, values others, holds employees accountable, and communicates effectively with others in a team environment.

· Demonstrates sense of urgency in accomplishing goals and objectives.

· Demonstrates flexibility and ability to work nights and early mornings as training, team-building, and other circumstances dictate.

Minimum Qualifications

· Bachelor’s degree; or an equivalent combination of education and experience.

· 7 years of relevant sales or marketing experience. Experience in the three-tier system of beer, wine, or spirits is preferred.

· Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and written and verbal communication skills.

· Must possess a valid driver’s license and excellent driving record.

· Ability to articulate distinct brand and product attributes and competitive position.

· Excellent listening, negotiating and presentation skills with retailers and community partners.

· Strong computer skills, including proficiency in Microsoft Office suite.

· Ability to work in a team-based, collaborative environment with employees at all levels.

· Demonstrated continuous improvement in areas of responsibility.

· Availability to travel, up to 50%.

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