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Wine Sales Manager Jobs (NOW HIRING)

The Winery At Bull Run

Wine Sales Associate

Aldie, VA · On-site

$12.50 - $14/hr

Wine Sales Associates will conduct wine tastings and take pride in educating guests about the ... Management may assign or reassign duties and responsibilities to this job at any time due to ...

Terroir Wines

Wine Sales Representative

Boston, MA · On-site

$30K - $75K/yr

... farmed wines from smaller, family producers. We're looking for enthusiastic, seasoned sales ... Set and manage client expectations regarding company policies etc. You will be backed by an ...

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Wine Sales Manager information

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$27.5K

$75.8K

$142.5K

How much do wine sales manager jobs pay per year?

As of Jul 26, 2026, the average yearly pay for wine sales manager in the United States is $75,848.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $96,500.00 per year, depending on experience, location, and employer.

What does a Wine Sales Manager do?

A Wine Sales Manager is responsible for overseeing the sales operations of a winery, distributor, or wine retailer. Their duties include developing sales strategies, managing client relationships, and ensuring sales targets are met. They often work closely with marketing teams to promote wine brands and may also train and supervise sales staff. Wine Sales Managers need strong product knowledge and excellent communication skills to succeed in this role.

What are the key skills and qualifications needed to thrive as a Wine Sales Manager, and why are they important?

To thrive as a Wine Sales Manager, you need deep wine industry knowledge, sales expertise, and a track record in account management, often supported by a degree in business, hospitality, or related fields. Familiarity with CRM software, point-of-sale systems, and wine certification programs like WSET or Sommelier credentials is highly valuable. Exceptional interpersonal skills, negotiation abilities, and a passion for wine help build strong client relationships and motivate sales teams. These competencies are crucial for driving revenue, expanding market share, and ensuring long-term customer satisfaction in a competitive industry.

What is the difference between Wine Sales Manager vs Wine Sales Representative?

AspectWine Sales ManagerWine Sales Representative
Primary RoleOversees sales strategies, manages sales team, develops client relationshipsBuilds client relationships, promotes and sells wine products directly to customers
Required CredentialsSales experience, knowledge of wine industry, sometimes management certificationsSales experience, knowledge of wine, often entry-level or mid-level experience
Work EnvironmentOffice-based, meetings, team management, travel for client visitsField-based, direct customer interaction, travel to retail or events

The main difference is that the Wine Sales Manager focuses on leading sales teams and strategic planning, while the Wine Sales Representative primarily engages in direct sales and customer interactions. Both roles require wine industry knowledge and sales skills, but the manager role involves more oversight and planning, whereas the representative role emphasizes direct client engagement.

How does a Wine Sales Manager typically collaborate with distributors and hospitality clients to achieve sales targets?

A Wine Sales Manager regularly works with distributors and hospitality clients such as restaurants, hotels, and retailers to promote and sell wine products. This involves hosting tastings, providing product education, and building long-term relationships to understand client needs and preferences. Effective collaboration often requires regular communication, strategic planning of promotional events, and monitoring of sales data to adjust approaches as needed. Success in this role depends on balancing client satisfaction with company sales goals while staying updated on market trends.
More about Wine Sales Manager jobs
What cities are hiring for Wine Sales Manager jobs? Cities with the most Wine Sales Manager job openings:
What are the most commonly searched types of Wine Sales jobs? The most popular types of Wine Sales jobs are:
What states have the most Wine Sales Manager jobs? States with the most job openings for Wine Sales Manager jobs include:
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Wine Sales Manager jobs near you
Infographic showing various Wine Sales Manager job openings in the United States as of July 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $75,848 per year, or $36.5 per hour.
Wine Sales Associate

Wine Sales Associate

The Winery At Bull Run

Aldie, VA • On-site

$12.50 - $14/hr

Other

Posted 5 days ago

Job description

Job Type: Part Time

TASTING ROOM WINE SALES ASSOCIATE 2024

JOB DESCRIPTION: OLD FARM WINERY AT HARTLAND - TASTING ROOM WINE SALES ASSOCIATE

Tasting Room Wine Sales Associate is responsible for serving customers in the tasting room and selling Wine Club Memberships. This includes building brand awareness and exceeding guest expectations by working to enhance sales, service, and customer experience. Wine Sales Associates will conduct wine tastings and take pride in educating guests about the history and the products of OFW. Wine Sales Associates must be positive, engaging, confident and excited to share their knowledge of wine with our guests. Our guests are treated like family, so customer service skills are essential. If you’re a bubbly personality who loves meeting new people and chatting about wine, we want to hear from you!

Job Responsibilities

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

  • Greet visitors and pour wines for tasting
  • Explain the history of OFW and our products during tastings
  • Upsell products on a regular basis.
  • Promote interest in and excitement for OFW Wine Clubs.
  • Actively work to sell Wine Club Memberships with every guest interaction.
  • Maintain the appearance and cleanliness of the wine bar
  • Answer any and all customer questions to ensure a positive customer experience.
  • Complete opening and closing procedures as directed by the manager on duty
  • Operate cash registers and POS Systems
  • Adhere to all policies, procedures and governmental regulations.
  • Participate in special assignments and projects as required
  • Adhere to dress code guidelines by maintaining a professional, presentable, and personable appearance.

Job Requirements

  • Education: High School or equivalent
  • Must be able to stand for 6-8 hour shifts
  • Have the ability lift at least 50 pounds (case of wine), stocking as necessary
  • Must be enthusiastic and energetic. We’re looking for social butterflies who can strike up a conversation with anyone.
  • Must have a warm, approachable demeanor with a great sense of humor.
  • Evening and weekend shifts required; holiday shifts possible
  • Hospitality, restaurant or hotel experience a plus
  • 21 and older preferred
  • Wine knowledge preferred, but not required
  • Ability to effectively close a Wine Club Membership Sale
  • Willingness to challenge self to learn new techniques for sales.

Benefits

  • Paid Training
  • Gratuities and Sales Commissions
  • 50% Employee Discount