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Wine Sales Manager Jobs (NOW HIRING)

The Winery At Bull Run

Wine Sales Associate

Aldie, VA · On-site

$12.50 - $14/hr

Wine Sales Associates will conduct wine tastings and take pride in educating guests about the ... Management may assign or reassign duties and responsibilities to this job at any time due to ...

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Wine Sales Manager information

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$27.5K

$75.8K

$142.5K

How much do wine sales manager jobs pay per year?

As of Jul 5, 2026, the average yearly pay for wine sales manager in the United States is $75,848.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $96,500.00 per year, depending on experience, location, and employer.

What does a Wine Sales Manager do?

A Wine Sales Manager is responsible for overseeing the sales operations of a winery, distributor, or wine retailer. Their duties include developing sales strategies, managing client relationships, and ensuring sales targets are met. They often work closely with marketing teams to promote wine brands and may also train and supervise sales staff. Wine Sales Managers need strong product knowledge and excellent communication skills to succeed in this role.

What are the key skills and qualifications needed to thrive as a Wine Sales Manager, and why are they important?

To thrive as a Wine Sales Manager, you need deep wine industry knowledge, sales expertise, and a track record in account management, often supported by a degree in business, hospitality, or related fields. Familiarity with CRM software, point-of-sale systems, and wine certification programs like WSET or Sommelier credentials is highly valuable. Exceptional interpersonal skills, negotiation abilities, and a passion for wine help build strong client relationships and motivate sales teams. These competencies are crucial for driving revenue, expanding market share, and ensuring long-term customer satisfaction in a competitive industry.

What is the difference between Wine Sales Manager vs Wine Sales Representative?

AspectWine Sales ManagerWine Sales Representative
Primary RoleOversees sales strategies, manages sales team, develops client relationshipsBuilds client relationships, promotes and sells wine products directly to customers
Required CredentialsSales experience, knowledge of wine industry, sometimes management certificationsSales experience, knowledge of wine, often entry-level or mid-level experience
Work EnvironmentOffice-based, meetings, team management, travel for client visitsField-based, direct customer interaction, travel to retail or events

The main difference is that the Wine Sales Manager focuses on leading sales teams and strategic planning, while the Wine Sales Representative primarily engages in direct sales and customer interactions. Both roles require wine industry knowledge and sales skills, but the manager role involves more oversight and planning, whereas the representative role emphasizes direct client engagement.

How does a Wine Sales Manager typically collaborate with distributors and hospitality clients to achieve sales targets?

A Wine Sales Manager regularly works with distributors and hospitality clients such as restaurants, hotels, and retailers to promote and sell wine products. This involves hosting tastings, providing product education, and building long-term relationships to understand client needs and preferences. Effective collaboration often requires regular communication, strategic planning of promotional events, and monitoring of sales data to adjust approaches as needed. Success in this role depends on balancing client satisfaction with company sales goals while staying updated on market trends.
More about Wine Sales Manager jobs
What cities are hiring for Wine Sales Manager jobs? Cities with the most Wine Sales Manager job openings:
What are the most commonly searched types of Wine Sales jobs? The most popular types of Wine Sales jobs are:
What states have the most Wine Sales Manager jobs? States with the most job openings for Wine Sales Manager jobs include:
What job categories do people searching Wine Sales Manager jobs look for? The top searched job categories for Wine Sales Manager jobs are:
Wine Sales Manager jobs near you
Infographic showing various Wine Sales Manager job openings in the United States as of June 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 100% In-person job distribution, with an average salary of $75,848 per year, or $36.5 per hour.

National Sales Manager - Wine

Northbay Recruiter

Portland, OR

$120K - $130K/yr

Full-time

Posted 6 days ago

Job description

National Sales Manager

Position Summary

We are seeking an experienced and relationship-driven National Sales Manager to lead and expand wine sales across key markets in the Pacific Northwest. This individual will be responsible for developing strategic partnerships, wholesale and key account relationships, increasing market share, and driving revenue growth within the wine industry.

This role is ideal for a high-performing sales professional who is interested in building out the sales function within the organization and thrives on developing relationships. A strong understanding of regional wine markets and passion for representing quality wines is critical for the success of this position.

Responsibilities

Sales & Business Development

  • Develop and execute regional sales strategies to achieve revenue and growth targets across the Pacific Northwest.
  • Identify and secure new business opportunities with retailers, restaurants, hospitality groups, and national accounts
  • Manage and grow existing client relationships while expanding market penetration
  • Analyze sales trends, competitive activity, and market conditions to identify growth opportunities
  • Collaborate with executive leadership on pricing strategy, forecasting, and market planning

Market Presence & Brand Representation

  • Represent the company at wine industry events, tastings, trade shows, and customer meetings
  • Educate trade partners and customers on portfolio offerings, brand positioning, and market differentiators
  • Travel regularly throughout assigned territories to maintain visibility and strengthen partnerships

Reporting & Collaboration

  • Prepare accurate sales forecasts, pipeline updates, and performance reports
  • Partner cross-functionally with marketing, operations, and production teams to align sales initiatives
  • Provide market feedback and strategic recommendations to leadership

Qualifications

  • 5+ years of wine industry sales experience, preferably with multi-state or national territory responsibility
  • Proven success managing distributor networks and growing regional wine sales
  • Strong understanding of three-tier distribution and wine market dynamics
  • Established relationships within Pacific Northwest wine markets preferred
  • Excellent communication, negotiation, and presentation skills
  • Self-motivated with the ability to work independently
Base comp to around $130k+ bonus.