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Wine Sales Rep Jobs (NOW HIRING)

Terroir Wines

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Wine Sales Representative

Boston, MA · On-site

$30K - $75K/yr

Account Rep- (Eastern Mass) Terroir Wines is a small fast- growing importer/distributor of fine ... We're looking for enthusiastic, seasoned sales professionals for all territories in eastern and ...

New

Apply Early

Terroir Wines

Be Seen First

Wine Sales Representative

Boston, MA · On-site

$30K - $75K/yr

Account Rep- (Eastern Mass) Terroir Wines is a small fast- growing importer/distributor of fine ... We're looking for enthusiastic, seasoned sales professionals for all territories in eastern and ...

New

Apply Early

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Wine Sales Rep information

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$23K

$76.7K

$141.5K

How much do wine sales rep jobs pay per year?

As of Jul 1, 2026, the average yearly pay for wine sales rep in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What are some common challenges faced by Wine Sales Reps when building relationships with new clients?

Wine Sales Reps often encounter challenges such as differentiating their products in a competitive market and establishing trust with new clients who may have existing supplier relationships. Building rapport requires persistence, in-depth knowledge of wine varieties, and the ability to tailor recommendations to each client's unique customer base. Overcoming initial skepticism and demonstrating value through tastings, education, and reliable service are key strategies for success in this role.

How much commission do wine reps make?

Wine sales representatives typically earn commissions ranging from 10% to 20% of their sales, with some earning higher percentages based on performance and company policies. Commission structures can vary depending on the employer, sales volume, and whether the role includes base salary or is commission-only, often supplemented by bonuses or incentives.

What is the highest paying job in the wine industry?

In the wine industry, high-paying roles include senior positions such as winery general managers, wine directors, and executive sommeliers, often earning six-figure salaries. These roles typically require extensive experience, industry knowledge, and leadership skills, with some professionals also earning bonuses or profit-sharing. Certifications like WSET or CMS can enhance prospects for higher-paying positions.

Can you make good money in wine sales?

Wine sales representatives can earn a competitive income that includes a base salary plus commissions or bonuses based on sales performance. Earnings vary depending on experience, sales skills, and the region they work in, with successful reps often making a substantial income through client relationships and product knowledge.

What is the difference between Wine Sales Rep vs Wine Distributor Sales Representative?

AspectWine Sales RepWine Distributor Sales Representative
CredentialsSales experience, knowledge of wines, sometimes certificationsSales experience, industry knowledge, certifications may be preferred
Work EnvironmentDirectly interacts with retail stores, restaurants, and consumersWorks with distributors, retail clients, and wholesale accounts
Employer & Industry UsageWine producers, wineries, wine shopsWine distributors, wholesale companies, beverage suppliers
Search & Comparison IntentLooking for individual sales roles in wine industrySeeking roles in distribution and wholesale sales

In summary, a Wine Sales Rep typically works directly with retail outlets and consumers to promote and sell wines, often representing specific wineries. A Wine Distributor Sales Representative, on the other hand, focuses on selling wines through distribution channels to retailers and restaurants. Both roles require sales skills and industry knowledge but differ in their target clients and work environment.

What are the key skills and qualifications needed to thrive as a Wine Sales Rep, and why are they important?

To excel as a Wine Sales Rep, you need in-depth knowledge of wine varieties, sales techniques, and a background in business or hospitality, often supported by relevant certifications like WSET. Familiarity with CRM software, inventory management systems, and point-of-sale tools is typically required. Outstanding interpersonal skills, persuasive communication, and the ability to build lasting client relationships set top performers apart. These skills are crucial for effectively promoting products, meeting sales targets, and fostering customer loyalty in a competitive market.

What is the highest paying sales rep?

The highest paying sales representatives are often those in specialized or high-demand industries such as technology, pharmaceuticals, or luxury goods, where commissions and bonuses can significantly increase total compensation. Top performers with strong negotiation skills and industry expertise can earn six-figure salaries or more annually, especially with experience and a proven sales record.

What does a Wine Sales Rep do?

A Wine Sales Representative is responsible for selling wine products to retailers, restaurants, bars, and distributors. Their main duties include building relationships with clients, presenting and promoting wine selections, negotiating deals, and achieving sales targets. They also educate clients about different types of wines, organize tastings, and stay up-to-date on industry trends. A successful Wine Sales Rep combines product knowledge with strong communication and sales skills to grow their territory.
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What cities are hiring for Wine Sales Rep jobs? Cities with the most Wine Sales Rep job openings:
What states have the most Wine Sales Rep jobs? States with the most job openings for Wine Sales Rep jobs include:
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Wine Sales Rep jobs near you
Infographic showing various Wine Sales Rep job openings in the United States as of June 2026, with employment types broken down into 50% Full Time, 19% Part Time, 29% Contract, and 2% Nights. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Wine Sales Representative

Contraband Bayou Wine Co

Dallas, TX

$40K - $90K/yr

Full-time

PTO

Posted 6 days ago

Be an early applicant

Job description

Benefits:
  • Bonus based on performance
  • Competitive salary
  • Flexible schedule
  • Opportunity for advancement
  • Paid time off

Job Summary:

Contraband Bayou Wine Co is a Texas wine distributor based in Houston, Texas with a diverse, global book focused on boutique, family-owned wineries. Contraband is fortunate to represent luminaries such as Pedro Parra, Michelini i Mufatto, Rose & Arrow, Paul Lato among many others.
The company is quickly scaling operations in 2026 and is seeking to add a full-time Sales Representative who will be responsible for driving sales for both companies in the Greater Dallas area. The Sales Representative will be responsible for generating sales, opening new accounts, and meeting planned goals.
Target buyers include on-premise and off-premise, natural and conventional buyers.
Education and Experience:

- Basic knowledge of winemaking process, major varietals, and major wine regions
- Food and Beverage industry experience preferred
- Excellent communication skills and an outgoing personality
Wage Status: Salary + Commission
Hours: The role is relatively autonomous, but Monday Friday 9-5 is expected.
Job Responsibilities:

- Independently source new sales leads/accounts
- Track sales and status reports using CRM functions
- Coordinate sales efforts with team members
- Work with team to develop planned sales targets
- Meet and exceed planned sales targets
- Attend industry gatherings and events to develop network and promote Contraband's offerings
- Ongoing wine education
Essential Job Functions:

- Developing relationships with account buyers and management
- Continual customer relationship management
- Public tastings, account employee education, and tasting notes for accounts
- Ability to learn and understand background of each winery and their offerings
- Conscientious, outgoing, and inquisitive personality
- Ability to perform in a busy and dynamic environment
- Willingness to fill in for others when the time may arise, including but not limited to hotshot deliveries
- Requires valid drivers license, an insured vehicle, and the ability to travel
Additional Requirements:

Communication and responsiveness are imperative job functions. Employees must fulfill the performance standards of this position and comply with policies, rules, and procedures of the Companies.
Benefits:

- 2 Weeks Paid Vacation
- Employee Discount