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Vp Wine Jobs (NOW HIRING)

Talence Group LLC

Vice President FP&A

Santa Rosa, CA · On-site +1

VP, FP&A Hybrid or Remote If remote, this leader will need to be onsite regularly at the St. Helena ... Our client is a leading luxury wine company with approximately $500M in FY24 net sales, 3M cases ...

Talence Group LLC

Vice President FP&A

Helena, MT · On-site +1

VP, FP&A Hybrid or Remote If remote, this leader will need to be onsite regularly at the St. Helena ... Our client is a leading luxury wine company with approximately $500M in FY24 net sales, 3M cases ...

Talence Group LLC

Vice President FP&A

Saint Helena, CA · Remote

VP, FP&A Hybrid or Remote If remote, this leader will need to be onsite regularly at the St. Helena ... Our client is a leading luxury wine company with approximately $500M in FY24 net sales, 3M cases ...

Talence Group LLC

Vice President FP&A

Santa Rosa, CA · Remote

VP, FP&A Hybrid or Remote If remote, this leader will need to be onsite regularly at the St. Helena ... Our client is a leading luxury wine company with approximately $500M in FY24 net sales, 3M cases ...

Talence Group LLC

Vice President FP&A

Santa Rosa, CA · On-site +1

VP, FP&A Hybrid or Remote If remote, this leader will need to be onsite regularly at the St. Helena ... Our client is a leading luxury wine company with approximately $500M in FY24 net sales, 3M cases ...

C. Mondavi & Family

Vice President National Chains

MA · On-site +1

$175K - $185K/yr

The Vice President of National Chains is responsible for leading the strategy and execution of C ... within the wine, spirits, or CPG industry * Proven track record of driving growth, expanding ...

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Showing results 1-20

All JobsVp Wine Jobs

Vp Wine information

See salary details

$43.5K

$157.5K

$277.5K

How much do vp wine jobs pay per year?

As of Jul 15, 2026, the average yearly pay for vp wine in the United States is $157,532.00, according to ZipRecruiter salary data. Most workers in this role earn between $115,000.00 and $190,000.00 per year, depending on experience, location, and employer.

What is the difference between Vp Wine vs Wine Director?

AspectVp WineWine Director
CredentialsWine certifications, industry experienceWine certifications, industry experience
Work EnvironmentCorporate, large wine companies, distributionLuxury restaurants, wineries, hospitality
Employer & IndustryWine producers, distributors, retail chainsF&B establishments, hotels, resorts
Search & ComparisonOften compared for leadership roles in wine sales and strategyCompared for overseeing wine programs and service

While both Vp Wine and Wine Director roles involve extensive wine knowledge and industry experience, Vp Wine typically focuses on strategic leadership within wine companies or distribution, whereas Wine Directors are more involved in managing wine programs in hospitality settings. The choice depends on whether you prefer a corporate or hospitality environment.

What are VP Wine positions?

A VP Wine, or Vice President of Wine, is a senior executive responsible for overseeing the wine division within a company, such as a winery, distributor, or retailer. Their duties typically include developing business strategies, managing sales and marketing teams, building supplier and vendor relationships, and ensuring product quality and profitability. They play a key role in expanding market presence, optimizing product portfolios, and driving revenue growth for the wine segment of the business.

What are some typical challenges a VP of Wine faces when balancing supplier relationships and market demands?

As a VP of Wine, one of the main challenges is managing strong supplier partnerships while ensuring the portfolio aligns with evolving consumer preferences and market trends. The role often requires negotiating exclusive agreements, forecasting demand accurately, and making strategic decisions about which wines to feature or promote. Additionally, the VP must work closely with sales, marketing, and distribution teams to ensure smooth product launches and effective market penetration. Navigating these complexities demands strong communication, analytical abilities, and a keen understanding of both business and wine industry dynamics.

What are the key skills and qualifications needed to thrive as a VP of Wine, and why are they important?

To thrive as a VP of Wine, you need extensive knowledge of viticulture, wine production, and industry trends, typically supported by a degree in enology, business, or hospitality and significant experience in wine management. Familiarity with wine inventory systems, supply chain management software, and relevant certifications like WSET are common requirements. Strong leadership, negotiation, and communication skills set top candidates apart in this executive role. These qualities are crucial for driving business growth, ensuring product quality, and maintaining strong relationships with suppliers, distributors, and clients.
More about Vp Wine jobs
What cities are hiring for Vp Wine jobs? Cities with the most Vp Wine job openings:
What are the most commonly searched types of Wine jobs? The most popular types of Wine jobs are:
What states have the most Vp Wine jobs? States with the most job openings for Vp Wine jobs include:
What job categories do people searching Vp Wine jobs look for? The top searched job categories for Vp Wine jobs are:
Vp Wine jobs near you
Infographic showing various Vp Wine job openings in the United States as of July 2026, with employment types broken down into 95% Full Time, 4% Part Time, and 1% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $157,532 per year, or $75.7 per hour.
VP, International Brand & Channel Marketing

VP, International Brand & Channel Marketing

Jackson Family Wines

Santa Rosa, CA • On-site

$170K - $200K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 17 days ago

Jackson Family Wines rating

8.4

Company rating: 8.4 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

44th of 396 rated food and drinks producers

Job description

Description
Position at Jackson Family Wines
VP, International Brand and Channel Marketing is a strategic leader responsible for developing and activating brand strategies across the international brand portfolio, proactively influencing brand direction in partnership with SVP International Marketing & Business Strategy.This position is responsible for driving significant impact on communication, innovation, and renovation strategies for the designated brands, within a fast-paced, dynamic, and collaborative organization.
The VP will develop and execute the annual and long-term strategic brand plans in coordination with the Brand team, International Finance, and cross-functional partners based at international entities. Additionally, the VP will recommend innovations, new programs, and other key actions to accelerate the business. The VP is responsible for leading the brand management team located in Santa Rosa and Australia. A key responsibility of the position is to manage the effectiveness of the brand and sales teams by maintaining a high level of motivation, setting clear goals and milestones, and assisting with the prioritization of key initiatives.
ESSENTIAL FUNCTIONS/DUTIES:
  • Leads development of brand growth strategies and marketing plans/programs for assigned brands.
  • Leads the team in positioning, pricing, promotion and product mix strategies for assigned brands across all channels.
  • Leads development of brand plans to include detailed strategic objectives, programs and propositions for the brands that build brand equity, increase market share, and result in revenue growth and increased profitability.
  • Identities key channel growth opportunities and develops plans that maximize brand opportunities accordingly.
  • Develops channel-specific responses to competitive activity.
  • Analyzes and develops plans against trending consumer opportunities.
  • Effectively oversees brand budgets, managing expenditures appropriately.
  • Prepares and executes frequent presentations to sales, senior management, and ownership to secure approval for large and small initiatives.
  • Works closely with sales to anticipate market trends and deliver against key opportunities.
  • Manages team, ensuring direct reports are coached, mentored and developed. Sets high performance expectations.
  • Maintains positive, constructive relationships and communications with internal team members (globally) and outside agency partners.
  • Is proficient in trend analysis, prediction, and ability to recommend changes in courses of action

JOB REQUIREMENTS:
Experience and Education
  • Bachelor's degree in marketing or a related field or ten or more years of marketing experience, wine industry experience strongly desired with demonstrated success across multiple categories and price segments
  • Ability to develop and execute marketing strategic plans and initiatives
  • Demonstrated analytical skills
  • Strong communication skills
  • Demonstrated leadership skills; ability to develop and lead a team of marketing professionals
  • Strong and consistent track record of successful brand growth across multiple brands or business units
  • Strong wine knowledge and appreciation
  • Strong financial acumen and demonstrated ability to manage a P&L

Preferred Experience
  • Wine marketing experience
  • Field sales or distributor experience
  • International experience

Skills and Competencies Required
  • Strong track record of managing multiple, diverse brands
  • Extensive employee management and team building experience
  • Multi-brand P&L management experience
  • Luxury and commercial wine brand management experience
  • Track record of highly creative program development and execution
  • Advanced sales and financial analytical and reporting skills
  • Advanced understanding of various pricing strategies across multiple markets and channels
  • Advanced presentation development and delivery experience
  • Strong writing and editing skills
  • Time management and organizational skills
  • Social media marketing understanding (Facebook, Instagram, YouTube, etc.)
  • Strong understanding of wine production
  • Strong understanding of product costing
  • Basic understanding of wine logistics
  • Strong understanding of the US 3-tier distribution system and DTC operations
  • Basic program understanding (Excel, PowerPoint, Word, AI platforms, etc.)
  • Possess a flexible, dynamic approach to business.
  • Approachable, resilient, and driven
  • Comfortable challenging the status quo

WAGE TRANSPARENCY:
The annual salary for this role ranges from $170,000 - $200,000. Compensation will be determined by candidate experience, skills, and location.
BENEFITS:
  • Health Benefits - Medical, Dental, Vision, Disability & Life insurance
  • 401k with employer match
  • Generous time off including vacation, holidays, and paid health time
  • Paid volunteer time
  • Learning & Development opportunities
  • Modern Health virtual mental health & coaching visits
  • Wine discounts!

Jackson Family Wines is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. All employment decisions are based on merit and business needs.

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