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Wine Sales Rep Jobs (NOW HIRING)

The Winery At Bull Run

Wine Sales Associate

Aldie, VA · On-site

$12.50 - $14/hr

Job Type : Part Time TASTING ROOM WINE SALES ASSOCIATE 2024 OLD FARM WINERY AT HARTLAND - TASTING ROOM WINE SALES ASSOCIATE Tasting Room Wine Sales Associate is responsible for serving customers in ...

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Wine Sales Rep information

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$76.7K

$141.5K

How much do wine sales rep jobs pay per year?

As of Aug 23, 2026, the average yearly pay for wine sales rep in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What does a wine sales rep do?

A Wine Sales Representative is responsible for selling wine products to retailers, restaurants, bars, and distributors. Their main duties include building relationships with clients, presenting and promoting wine selections, negotiating deals, and achieving sales targets. They also educate clients about different types of wines, organize tastings, and stay up-to-date on industry trends. A successful Wine Sales Rep combines product knowledge with strong communication and sales skills to grow their territory.

What are the key skills and qualifications needed to thrive as a wine sales rep?

To excel as a Wine Sales Rep, you need in-depth knowledge of wine varieties, sales techniques, and a background in business or hospitality, often supported by relevant certifications like WSET. Familiarity with CRM software, inventory management systems, and point-of-sale tools is typically required. Outstanding interpersonal skills, persuasive communication, and the ability to build lasting client relationships set top performers apart. These skills are crucial for effectively promoting products, meeting sales targets, and fostering customer loyalty in a competitive market.

What are some common challenges faced by wine sales reps when building relationships with new clients?

Wine Sales Reps often encounter challenges such as differentiating their products in a competitive market and establishing trust with new clients who may have existing supplier relationships. Building rapport requires persistence, in-depth knowledge of wine varieties, and the ability to tailor recommendations to each client's unique customer base. Overcoming initial skepticism and demonstrating value through tastings, education, and reliable service are key strategies for success in this role.

What is the difference between Wine Sales Rep vs Wine Distributor Sales Representative?

AspectWine Sales RepWine Distributor Sales Representative
CredentialsSales experience, knowledge of wines, sometimes certificationsSales experience, industry knowledge, certifications may be preferred
Work EnvironmentDirectly interacts with retail stores, restaurants, and consumersWorks with distributors, retail clients, and wholesale accounts
Employer & Industry UsageWine producers, wineries, wine shopsWine distributors, wholesale companies, beverage suppliers
Search & Comparison IntentLooking for individual sales roles in wine industrySeeking roles in distribution and wholesale sales

In summary, a Wine Sales Rep typically works directly with retail outlets and consumers to promote and sell wines, often representing specific wineries. A Wine Distributor Sales Representative, on the other hand, focuses on selling wines through distribution channels to retailers and restaurants. Both roles require sales skills and industry knowledge but differ in their target clients and work environment.

Is it hard to get a job in the wine sales industry?

Getting a job as a wine sales representative can be competitive and often requires relevant experience in sales, knowledge of wine, and sometimes industry certifications. Building a network within the industry and demonstrating strong communication skills can improve chances of employment.
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Wine Sales Rep jobs near you
Infographic showing various Wine Sales Rep job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 78% Physical, 1% Hybrid, and 21% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Fine Wine Sales Representative

M.S. Walker Inc.

Newton, MA

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 13 days ago

Job description

Fine Wine Sales Representative
Territory: Metro West Massachusetts
Description:
M.S. Walker is looking for an experienced Fine Wine Sales Representative for the Metro West area of Massachusetts on our Boston Wine Company team. This role will serve our premier accounts in the Metro West area and be an ideal position for an individual who has a passion for fine wine, and demonstrated skill for supporting top-tier clients. Responsibilities include achieving maximum sales profitability by selling products to customers and soliciting new business for the company along with providing excellent customer service.
Responsibilities:
  • Contact new and existing premier retail and restaurant customers to discuss their product needs through a relationship-based approach
  • Quote prices and answer customer questions about products, prices and availability
  • Emphasize product features based on analyses of customers' needs and on knowledge of product
  • Maintain customer records using automated system
  • Prepare sales contracts for orders obtained, and submit orders for processing
  • Collaborate with colleagues to exchange information, such as selling strategies or marketing information
  • Coordinate efforts with sales administration and purchasing on contract orders
  • Understand a comprehensive knowledge of fine wine varietals and international wines in addition to all M. S. Walker products, including current prices, vintages, regional identity, awards and press
  • Hold weekly in-person review with each customer account for items to be replenished; Present all current programs, quota items, and company initiatives
  • Strategize on how best to achieve sales and merchandising objectives on a monthly basis; Maintain accurate historical account purchase information; Achieve monthly, quarterly, and annual sales growth in line with stated overall Boston Wine Company sales goals
  • Communicate with Management on all sales issues, inventory levels and out of stock situations due to possible fluctuations in demand
  • Maintain professional and industry knowledge by attending educational workshops, trade shows, conventions, reviewing professional publications and establishing personal networks
  • Ability to prospect, research and cold-call on restaurants, catering organizations, and large-scale hospitality organizations
  • Accomplish other duties as assigned
Requirements:
The ideal candidate will possess the following knowledge, skills and abilities in order to be successful in this role:
  • Bachelor's Degree and 7+ years experience in wine and spirits industry
  • At least 3 years of fine wine experience
  • At least 3 years of selling fine wine to premier clients in a Boston territory
  • At least 5 years of wine and spirits sales experience
  • Experience in conducting staff training seminars on food and fine wine pairing, orchestrating promotional events, such as wine tastings and dinners
  • Experience in developing wine lists and profitable beverage programs for premier and luxury accounts
  • Relationship building and selling skills a must
  • Ability to lift up to 45lbs. occasionally
  • Active driver's license
Benefits:
We offer a Comprehensive Benefits Plan that includes the following:
  • Medical amp; Dental Insurance through Blue Cross Blue Shield
  • Vision Coverage through VSP
  • Paid-Time-Off Program
  • Fidelity Investments 401k
  • Disability, Life, Accident amp; Illness Insurance Packages
  • Discounted Fitness Memberships
  • Free amp; Discounted Work/Life Resources
  • Career Advancement Opportunities
Who we are:
Founded in Boston in 1933, M.S. Walker is a 5th-generation, family-owned wine and spirits importer and distributor, a spirits bottler, and a national supplier. We serve On-Premise and Off-Premise establishments throughout the Northeast, with direct operations in Massachusetts, New York, New Jersey and Rhode Island and brokerage operations in Maine, New Hampshire and Vermont. We represent a budding portfolio of wine and spirits nationwide, including our own brands, and we strive to offer the most prestigious portfolio in the industry. M.S. Walker has built our foundation and future on our people – our employees are truly our greatest asset. Our company boasts a diverse pool of exceptionally special team members who each bring their unique skills and experience to the organization.
Mission Statement:
Since 1933, our mission has been firmly rooted in our core values of family, integrity, respect, honesty, and hard work. We are deeply committed to upholding these principles for our team members, customers and suppliers alike. We seek to build and maintain long-lasting relationships based on trust and reliability. By honoring our heritage and embracing innovation, we aim to continuously improve and adapt to meet the evolving needs of our industry, while responsibly contributing to the communities we serve. Together, we strive to elevate the spirit of hospitality and foster a vibrant and respectful culture in all facets of the organization and beyond.
Pay Range: The salary is commission based with an estimated annual earnings range of $65,000-$80,000.

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