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Fine Wine Sales Representative Jobs (NOW HIRING)

Terroir Wines

Wine Sales Representative

Boston, MA · On-site

$30K - $75K/yr

Account Rep- (Eastern Mass) Terroir Wines is a small fast- growing importer/distributor of fine ... We're looking for enthusiastic, seasoned sales professionals for all territories in eastern and ...

Dialect Imports

Wine Sales Representative

Miami, FL · On-site

$65K - $75K/yr

Wine Sales Representative Location: South Florida Company Overview: Dialect Imports, LLC is a US-based wine importer and wholesaler. The company focuses on multigenerational wineries that reflect a ...

Dialect Imports

Wine Sales Representative

Miami, FL · On-site

$65K - $75K/yr

Wine Sales Representative Location: South Florida Company Overview: Dialect Imports, LLC is a US-based wine importer and wholesaler. The company focuses on multigenerational wineries that reflect a ...

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Fine Wine Sales Representative information

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$23K

$76.7K

$141.5K

How much do fine wine sales representative jobs pay per year?

As of Aug 21, 2026, the average yearly pay for fine wine sales representative in the United States is $76,681.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,500.00 and $93,000.00 per year, depending on experience, location, and employer.

What is a fine wine sales representative?

Fine Wine Sales Representatives are professionals who specialize in selling premium and rare wines to restaurants, retailers, and private clients. They possess deep knowledge of wine regions, vintages, and tasting notes, enabling them to advise clients on selections that suit their needs. Their role often includes building and maintaining relationships with buyers, conducting tastings, and staying informed about market trends. These representatives may work for wineries, distributors, or importers, and are essential in connecting high-quality wine producers with discerning customers.

How does a fine wine sales representative typically collaborate with sommeliers and restaurant managers to promote products?

Fine Wine Sales Representatives frequently work closely with sommeliers and restaurant managers by providing education on wine portfolios, hosting tastings, and offering tailored recommendations that align with menu offerings. Building strong relationships with these key decision-makers is essential, as it helps establish trust and encourages repeat business. Representatives often schedule regular visits, provide updated product information, and collaborate on promotional events, ensuring that the wine selections meet both the venue's standards and customer preferences.

What are the key skills and qualifications needed to thrive as a fine wine sales representative, and why are they important?

To thrive as a Fine Wine Sales Representative, you need a deep understanding of wine varieties, sales techniques, and industry trends, often supported by experience or certifications such as WSET. Familiarity with CRM systems, inventory management software, and point-of-sale tools is typically required. Outstanding interpersonal skills, persuasive communication, and relationship-building abilities help you connect with clients and drive sales. These skills ensure you can effectively educate customers, manage accounts, and grow sales in a competitive market.

What is the difference between Fine Wine Sales Representative vs Wine Sales Associate?

AspectFine Wine Sales RepresentativeWine Sales Associate
CredentialsKnowledge of wine regions, certifications like WSET or CSW often preferredBasic wine knowledge, customer service skills
Work EnvironmentSpecialty wine shops, high-end retail, wine eventsGrocery stores, retail wine sections
Employer & IndustryLuxury wine retailers, importers, distributorsSupermarkets, retail chains
Search & Comparison IntentHigh-end wine sales, specialized knowledgeGeneral wine sales, customer assistance

The main difference is that a Fine Wine Sales Representative typically works with premium wines, requiring specialized knowledge and certifications, and targets a high-end clientele. In contrast, a Wine Sales Associate generally handles everyday wine sales in retail settings, focusing on customer service and basic wine knowledge.

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Fine Wine Sales Representative jobs near you
Infographic showing various Fine Wine Sales Representative job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 78% Physical, 1% Hybrid, and 21% Remote job distribution, with an average salary of $76,681 per year, or $36.9 per hour.

Fine Wine Sales Representative

M.S. Walker Inc.

Newton, MA

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 11 days ago

Job description

Fine Wine Sales Representative
Territory: Metro West Massachusetts
Description:
M.S. Walker is looking for an experienced Fine Wine Sales Representative for the Metro West area of Massachusetts on our Boston Wine Company team. This role will serve our premier accounts in the Metro West area and be an ideal position for an individual who has a passion for fine wine, and demonstrated skill for supporting top-tier clients. Responsibilities include achieving maximum sales profitability by selling products to customers and soliciting new business for the company along with providing excellent customer service.
Responsibilities:
  • Contact new and existing premier retail and restaurant customers to discuss their product needs through a relationship-based approach
  • Quote prices and answer customer questions about products, prices and availability
  • Emphasize product features based on analyses of customers' needs and on knowledge of product
  • Maintain customer records using automated system
  • Prepare sales contracts for orders obtained, and submit orders for processing
  • Collaborate with colleagues to exchange information, such as selling strategies or marketing information
  • Coordinate efforts with sales administration and purchasing on contract orders
  • Understand a comprehensive knowledge of fine wine varietals and international wines in addition to all M. S. Walker products, including current prices, vintages, regional identity, awards and press
  • Hold weekly in-person review with each customer account for items to be replenished; Present all current programs, quota items, and company initiatives
  • Strategize on how best to achieve sales and merchandising objectives on a monthly basis; Maintain accurate historical account purchase information; Achieve monthly, quarterly, and annual sales growth in line with stated overall Boston Wine Company sales goals
  • Communicate with Management on all sales issues, inventory levels and out of stock situations due to possible fluctuations in demand
  • Maintain professional and industry knowledge by attending educational workshops, trade shows, conventions, reviewing professional publications and establishing personal networks
  • Ability to prospect, research and cold-call on restaurants, catering organizations, and large-scale hospitality organizations
  • Accomplish other duties as assigned
Requirements:
The ideal candidate will possess the following knowledge, skills and abilities in order to be successful in this role:
  • Bachelor's Degree and 7+ years experience in wine and spirits industry
  • At least 3 years of fine wine experience
  • At least 3 years of selling fine wine to premier clients in a Boston territory
  • At least 5 years of wine and spirits sales experience
  • Experience in conducting staff training seminars on food and fine wine pairing, orchestrating promotional events, such as wine tastings and dinners
  • Experience in developing wine lists and profitable beverage programs for premier and luxury accounts
  • Relationship building and selling skills a must
  • Ability to lift up to 45lbs. occasionally
  • Active driver's license
Benefits:
We offer a Comprehensive Benefits Plan that includes the following:
  • Medical amp; Dental Insurance through Blue Cross Blue Shield
  • Vision Coverage through VSP
  • Paid-Time-Off Program
  • Fidelity Investments 401k
  • Disability, Life, Accident amp; Illness Insurance Packages
  • Discounted Fitness Memberships
  • Free amp; Discounted Work/Life Resources
  • Career Advancement Opportunities
Who we are:
Founded in Boston in 1933, M.S. Walker is a 5th-generation, family-owned wine and spirits importer and distributor, a spirits bottler, and a national supplier. We serve On-Premise and Off-Premise establishments throughout the Northeast, with direct operations in Massachusetts, New York, New Jersey and Rhode Island and brokerage operations in Maine, New Hampshire and Vermont. We represent a budding portfolio of wine and spirits nationwide, including our own brands, and we strive to offer the most prestigious portfolio in the industry. M.S. Walker has built our foundation and future on our people – our employees are truly our greatest asset. Our company boasts a diverse pool of exceptionally special team members who each bring their unique skills and experience to the organization.
Mission Statement:
Since 1933, our mission has been firmly rooted in our core values of family, integrity, respect, honesty, and hard work. We are deeply committed to upholding these principles for our team members, customers and suppliers alike. We seek to build and maintain long-lasting relationships based on trust and reliability. By honoring our heritage and embracing innovation, we aim to continuously improve and adapt to meet the evolving needs of our industry, while responsibly contributing to the communities we serve. Together, we strive to elevate the spirit of hospitality and foster a vibrant and respectful culture in all facets of the organization and beyond.
Pay Range: The salary is commission based with an estimated annual earnings range of $65,000-$80,000.

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