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Wine Sales Manager Jobs (NOW HIRING)

Wente Family Estates

Wine Sales Ambassador

Livermore, CA · On-site

$16.85 - $25.27/hr

Train ambassadors selected by the management team on our wines, sales techniques and tours. * Ensure smooth daily operations, including effective and appropriate communication, successfully managing ...

Wente Vineyards

Wine Sales Ambassador

Livermore, CA

$18/hr

Train ambassadors selected by the management team on our wines, sales techniques and tours. * Ensure smooth daily operations, including effective and appropriate communication, successfully managing ...

BE.STEAK.A

Wine Director

Campbell, CA · On-site

... Manager. We are a Michelin Recognized restaurant that flares towards Italian. The restaurant is beautiful and we have a great seasoned team. We seek a Wine Director who is passionate, a great sales ...

Summit Beverage

Wine Sales Representative

Helena, MT · On-site

$55K/yr

The individual will achieve growth targets put forth by management and meet monthly targets on ... Three to five (3-5) years direct sales experience preferable in a wine and/or beer sales ...

Carrie Rikon & Associates

Wine Steward

Mount Vernon, NY · On-site

$45K/yr

... wine sales. This role requires strong wine knowledge and the ability to engage with business customers such as restaurant owners and bar managers. Key Responsibilities: * Work within the wine ...

Summit Beverage

Wine Sales Representative

Helena, MT · On-site

$55K/yr

The individual will achieve growth targets put forth by management and meet monthly targets on ... Three to five (3-5) years direct sales experience preferable in a wine and/or beer sales ...

Carrie Rikon & Associates

Wine Steward

Mount Vernon, NY · On-site

$45K/yr

... wine sales. This role requires strong wine knowledge and the ability to engage with business customers such as restaurant owners and bar managers. Key Responsibilities: * Work within the wine ...

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Wine Sales Manager information

See salary details

$27.5K

$75.8K

$142.5K

How much do wine sales manager jobs pay per year?

As of Aug 24, 2026, the average yearly pay for wine sales manager in the United States is $75,848.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,000.00 and $96,500.00 per year, depending on experience, location, and employer.

What does a Wine Sales Manager do?

A Wine Sales Manager is responsible for overseeing the sales operations of a winery, distributor, or wine retailer. Their duties include developing sales strategies, managing client relationships, and ensuring sales targets are met. They often work closely with marketing teams to promote wine brands and may also train and supervise sales staff. Wine Sales Managers need strong product knowledge and excellent communication skills to succeed in this role.

How does a Wine Sales Manager typically collaborate with distributors and hospitality clients to achieve sales targets?

A Wine Sales Manager regularly works with distributors and hospitality clients such as restaurants, hotels, and retailers to promote and sell wine products. This involves hosting tastings, providing product education, and building long-term relationships to understand client needs and preferences. Effective collaboration often requires regular communication, strategic planning of promotional events, and monitoring of sales data to adjust approaches as needed. Success in this role depends on balancing client satisfaction with company sales goals while staying updated on market trends.

What are the key skills and qualifications needed to thrive as a Wine Sales Manager, and why are they important?

To thrive as a Wine Sales Manager, you need deep wine industry knowledge, sales expertise, and a track record in account management, often supported by a degree in business, hospitality, or related fields. Familiarity with CRM software, point-of-sale systems, and wine certification programs like WSET or Sommelier credentials is highly valuable. Exceptional interpersonal skills, negotiation abilities, and a passion for wine help build strong client relationships and motivate sales teams. These competencies are crucial for driving revenue, expanding market share, and ensuring long-term customer satisfaction in a competitive industry.

What is the difference between Wine Sales Manager vs Wine Sales Representative?

AspectWine Sales ManagerWine Sales Representative
Primary RoleOversees sales strategies, manages sales team, develops client relationshipsBuilds client relationships, promotes and sells wine products directly to customers
Required CredentialsSales experience, knowledge of wine industry, sometimes management certificationsSales experience, knowledge of wine, often entry-level or mid-level experience
Work EnvironmentOffice-based, meetings, team management, travel for client visitsField-based, direct customer interaction, travel to retail or events

The main difference is that the Wine Sales Manager focuses on leading sales teams and strategic planning, while the Wine Sales Representative primarily engages in direct sales and customer interactions. Both roles require wine industry knowledge and sales skills, but the manager role involves more oversight and planning, whereas the representative role emphasizes direct client engagement.

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What are the most commonly searched types of Wine Sales jobs?

The most popular types of Wine Sales jobs are:

What states have the most Wine Sales Manager jobs?

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Wine Sales Manager jobs near you
Infographic showing various Wine Sales Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $75,848 per year, or $36.5 per hour.

Wine Sales Ambassador

Wente Family Estates

Livermore, CA • On-site

$16.85 - $25.27/hr

Part-time

Re-posted 24 days ago

Job description

The Wine Sales Ambassador (WSA) will be responsible for direct-to-consumer (DTC) sales and wine club acquisition. This position is ideal for anyone who enjoys creating exceptional and approachable experiences for customers, ensuring guests receive distinguished service with warmth. The core of the position entails driving sales at the Direct to Consumer (DTC) level by creating memorable tasting flights that will elevate wine lovers' experiences, understanding the value of repeat customers and wine club memberships.
Roles and Responsibilities
  • Responsible for positive customer interactions and exceptional hospitality that result in maximizing sales, meeting Club Wente membership goals, maintaining high customer service standards and retention.
  • Create compelling guest experiences that propels guest engagement, wine club activation and generates wine sales/revenue.

  • Present the benefits of becoming a wine club member to guests, contributing to the growth of the wine club and obtaining individual and team sales goals.
  • Host experiences that educate guests on WFE's history, brands, vineyards, winemaking and wines, ultimately leading to an engaging experience that creates brand loyalty and wine sales.
  • Creates opportunities to sell events, services and experiences offered on the property
  • The WSA will be expected to achieve daily/weekly/monthly individual and team sales goals.
  • The WSA will be empowered to learn and understand the WFE guest and to recommend improvements to optimize the guest experiences and profits and to create value and to creatively engage and satisfy loyalists, as well as new patrons who are exploring the brand, the winery and the Livermore Valley for the first time.
  • The WSA will be supporting all brands within the Wente Portfolio and required to deliver wine and guest experience at all properties contingent upon the business needs and demands. Thus, mastery of the complete wine portfolio and flexibility on physical location is required in the role.
  • Conduct knowledge based tasting experiences for guests
  • The WSA will as deliver an unforgettable wine and culinary adventure that brings the best of the Wente Family Estates wine and local, seasonal and high-quality nibbles to the guest.

  • Work and communicate positively and respectfully with all members of the tasting room team
  • Ability to function independently and make empowered decisions that positively affect the guest's experience
  • Participate in and assist with special events and represents winery at outside functions as needed
  • Train ambassadors selected by the management team on our wines, sales techniques and tours.
  • Ensure smooth daily operations, including effective and appropriate communication, successfully managing traffic flow throughout the day and overseeing that guests are being engaged and entertained.
  • Process transactions, stock wine and assist guest with purchases.
  • Follow all safety practices and proactively mitigate risks for employees and guests.
  • Maintain a neat, clean and orderly environment.
  • Perform opening and closing duties.

Skills/Qualifications
  • The ideal candidate will have a demonstrated sales aptitude and passion for sharing the story of the vines to the bottle.
  • Proven results and experience in a tasting room, previous sales or DTC role.
  • Proven experience contributing and reaching goals as part of a team
  • Strong knowledge of and a passion for wine, food and the wine industry
  • Must understand, explain, and develop their personal wine knowledge.
  • Exceptional verbal and written communication skill
  • Knowledge of Wine Direct and Cellar Pass or the ability to quickly learn these programs
  • Present a positive outlook when faced with challenge or change
  • Be positive, a natural team player and self-motivated
  • Be professional at all times with a neat and clean appearance
  • At least 21 years of age and have a valid Driver's License.
  • Able to speak and read English fluently.
  • Must be available to work a minimum of three (3) shifts per week, including weekend and holiday availability.
  • May be required to work at all WFE Tasting Rooms

Physical Qualifications
  • Requires the ability to stand, for potentially long periods of time throughout the workday.
  • Must be able to lift 50 lbs.
  • Manual dexterity and vision sufficient to operate a computer for potentially long periods of time without experiencing abnormal hand, wrist or eye strain.
  • Hearing sufficient to understand conversations, both in person and on the telephone
  • Must have coordination sufficient to operate various office machines, including but not limited to iPads, telephones, computers, scanners, cash register, etc.
  • During inventory/stocking must be able to withstand repetitive bending and reaching

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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