This position oversees purchasing, pricing, merchandising, supplier relationships, private label ... Design compelling displays, endcaps, feature tables, and seasonal presentations. * Oversee shelf ...
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This position oversees purchasing, pricing, merchandising, supplier relationships, private label ... Design compelling displays, endcaps, feature tables, and seasonal presentations. * Oversee shelf ...
This position oversees purchasing, pricing, merchandising, supplier relationships, private label ... Design compelling displays, endcaps, feature tables, and seasonal presentations. * Oversee shelf ...
This position oversees purchasing, pricing, merchandising, supplier relationships, private label ... Design compelling displays, endcaps, feature tables, and seasonal presentations. * Oversee shelf ...
This position oversees purchasing, pricing, merchandising, supplier relationships, private label ... Design compelling displays, endcaps, feature tables, and seasonal presentations. * Oversee shelf ...
This position oversees purchasing, pricing, merchandising, supplier relationships, private label ... Design compelling displays, endcaps, feature tables, and seasonal presentations. * Oversee shelf ...
Freelance Wine Label Design information
What is freelance wine label design?
Freelance wine label design refers to the work of independent graphic designers who create custom labels for wine bottles. These designers work with wineries, wine brands, or individuals to craft visually appealing labels that reflect the wine’s identity and meet regulatory requirements. The process often involves understanding the brand’s story, target market, and legal guidelines, then translating these into compelling visual designs. Freelancers typically work on a project-by-project basis, offering flexibility and specialized expertise in packaging and branding.
What are the key skills and qualifications needed to thrive as a freelance wine label designer, and why are they important?
To thrive as a Freelance Wine Label Designer, you need strong graphic design skills, a portfolio showcasing branding projects, and preferably a degree or certification in graphic design or a related field. Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and knowledge of print production processes are typically required. Creativity, attention to detail, and excellent client communication set standout designers apart. These skills ensure labels are visually appealing, meet legal requirements, and effectively communicate the brand's identity to consumers.
How do freelance wine label designers typically collaborate with wineries and printers throughout a project?
Freelance wine label designers often work closely with winery clients to understand their brand story, target market, and regulatory requirements. Communication is key, as designers must gather feedback at each stage—typically from initial concept sketches to final digital proofs. Additionally, designers coordinate with printers to ensure the chosen materials, colors, and finishes can be accurately produced within budget and legal labeling guidelines. This collaborative process helps ensure the final label design is both visually compelling and compliant with industry standards.
What is the difference between Freelance Wine Label Design vs Freelance Graphic Designer?
| Aspect | Freelance Wine Label Design | Freelance Graphic Designer |
|---|---|---|
| Credentials | Design skills, branding knowledge, wine industry understanding | Design skills, software proficiency, general branding knowledge |
| Work Environment | Client meetings, wine industry events, remote or studio work | Varied clients across industries, remote or in-office |
| Industry Usage | Specialized in wine packaging and branding | Broad, including print, digital, advertising, branding |
Freelance Wine Label Design focuses specifically on creating labels for wine bottles, requiring industry-specific branding knowledge. Freelance Graphic Designers have a broader scope, working on various visual projects across multiple industries. While both roles demand strong design skills, Wine Label Designers need specialized understanding of wine branding and packaging regulations.
What are the most commonly searched types of Wine Label Design jobs in Indiana?
The most popular types of Wine Label Design jobs in Indiana are:
What are popular job titles related to Freelance Wine Label Design jobs in Indiana?
For Freelance Wine Label Design jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Freelance Wine Label Design jobs in Indiana look for?
The top searched job categories for Freelance Wine Label Design jobs in Indiana are:
What cities in Indiana are hiring for Freelance Wine Label Design jobs?
Cities in Indiana with the most Freelance Wine Label Design job openings:
Full-time
Posted 27 days ago
Big Red Liquors rating
5.5
Based on 14 frontline employees who took The Breakroom Quiz
Job description
Description:
Position Summary
The Director of Wine leads Big Red Liquors' wine business by developing a best-in-class assortment that serves both everyday shoppers and wine enthusiasts. This position oversees purchasing, pricing, merchandising, supplier relationships, private label development, education, and promotional strategy while driving sales growth and profitability across all wine categories.
The Director of Wine serves as both a strategic business leader and a trusted authority on wine, helping position Big Red as Indiana's premier wine retailer.
Key Responsibilities
Category Leadership
- Develop and execute the company's overall wine strategy.
- Curate assortments across value, premium, luxury, domestic, imported, sparkling, rosé, and dessert wines.
- Evaluate emerging regions, varietals, and consumer trends.
- Optimize assortments by store demographics and customer preferences.
Purchasing & Supplier Management
- Negotiate pricing, allocation opportunities, and supplier programs.
- Build relationships with wineries, importers, distributors, and brokers.
- Secure exclusive products and limited allocations.
- Manage inventory investments and purchasing plans.
Pricing & Promotions
- Develop competitive retail pricing strategies.
- Build promotional calendars that maximize profitability.
- Evaluate promotional performance through sales and margin analysis.
- Recommend pricing adjustments based on competitive market conditions.
Merchandising & Customer Experience
- Establish merchandising standards for all wine departments.
- Design compelling displays, endcaps, feature tables, and seasonal presentations.
- Oversee shelf organization, signage, and educational materials.
- Create a shopping experience that encourages exploration and discovery.
Education & Training
- Lead wine education initiatives for store teams.
- Develop product knowledge materials and tasting guides.
- Organize supplier training sessions and customer wine events.
- Promote a culture of continuous learning throughout the organization.
Financial Management
- Manage sales, gross margin, inventory productivity, and profitability.
- Monitor KPIs and identify opportunities for improvement.
- Analyze market trends and customer purchasing behavior.
- Present regular category performance updates to executive leadership.
Marketing & Brand Development
- Collaborate with Marketing on seasonal campaigns, email promotions, and in-store events.
- Support wine clubs, tasting programs, and digital content.
- Lead development of exclusive and private-label wine programs.
Leadership
- Mentor wine buyers, merchandising teams, and category managers.
- Foster collaboration across Operations, Marketing, Finance, and Store Leadership.
- Champion innovation and continuous improvement.
Qualifications
- Bachelor's degree preferred.
- WSET, Court of Master Sommeliers, CSW, or equivalent wine certification preferred.
- 5–10 years of wine buying or category management experience.
- Strong negotiation and supplier management skills.
- Advanced analytical and financial acumen.
- Excellent leadership and communication abilities.
- Passion for wine education and customer engagement.
Key Performance Indicators
- Wine sales growth
- Gross margin %
- Inventory turns
- GMROI
- Average bottle retail
- Premium wine sales growth
- Promotional ROI
- In-stock percentage
- Merchandising compliance
- Customer event performance
- Private label sales
- Customer satisfaction
What Success Looks Like
The Director of Wine builds a differentiated wine program that combines exceptional value with premium selections, outstanding merchandising, knowledgeable staff, and strong supplier partnerships. This leader continuously elevates Big Red Liquors' reputation as Indiana's destination for wine while delivering sustainable sales growth, increased profitability, and an exceptional customer experience.
What Big Red Liquors employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About Big Red Liquors
Sourced by ZipRecruiter
Company size
201 - 500 Employees
Headquarters location
Indianapolis, IN, US
Year founded
1972