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Wine Label Design Jobs (NOW HIRING)

Marketing Assistant

Bryan, TX · On-site

$36K - $46K/yr

Coordinate, create, design, develop and close all personalized label orders * Plan and execute ... Messina Hof Wine Cellars, Inc. is an equal opportunity employer and a drug-free workplace.

Marketing Assistant

Bryan, TX · On-site

$36K - $46K/yr

Coordinate, create, design, develop and close all personalized label orders * Plan and execute ... Messina Hof Wine Cellars, Inc. is an equal opportunity employer and a drug-free workplace.

Closets by Design Location: In-Office Only Schedule: 7am-4pm M-F The Inventory Clerk plays a ... Rods, hinges, wine racks, wine scallops, and specialty hardware * Will involve moving Heavy Pallets ...

Dishwasher

Johnson City, TX · On-site

$14 - $16/hr

Carter Creek Winery Resort & Spa is operated by the Carter Hospitality Group with 20 years of ... To handle, store and label all hazardous substances according to state and federal regulations.

... design store. We are seeking dedicated, detail-driven, culinary professionals who have a strong ... Executing proper wine service standards * Performing cellar work, including organization, labeling ...

... design store. We are seeking dedicated, detail-driven, culinary professionals who have a strong ... Executing proper wine service standards * Performing cellar work, including organization, labeling ...

... design store. We are seeking dedicated, detail-driven, culinary professionals who have a strong ... Executing proper wine service standards * Performing cellar work, including organization, labeling ...

SOMMELIER

Manhattan, NY · On-site

$15/hr

... design store. We are seeking dedicated, detail-driven, culinary professionals who have a strong ... Executing proper wine service standards * Performing cellar work, including organization, labeling ...

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Wine Label Design information

See salary details

$21.5K

$65.4K

$112K

How much do wine label design jobs pay per year?

As of Aug 4, 2026, the average yearly pay for wine label design in the United States is $65,444.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,500.00 and $85,000.00 per year, depending on experience, location, and employer.

What is a wine label design?

A Wine Label Design job involves creating visually appealing and legally compliant labels for wine bottles. Designers consider branding, typography, color schemes, and imagery to convey the winery's identity and attract consumers. They also ensure the label adheres to industry regulations regarding alcohol content, origin, and other required details. Effective wine label designs help brands stand out in a competitive market.

What are the key skills and qualifications needed to thrive in wine label design?

To thrive in Wine Label Design, you need strong graphic design expertise, a keen understanding of branding, and knowledge of wine industry standards, often supported by a degree in graphic design or a related field. Familiarity with design software such as Adobe Illustrator and Photoshop, and experience preparing files for print production, are critical for this role. Creative problem-solving, attention to detail, and effective communication with both clients and printing partners are valuable soft skills. These skills are essential to create visually appealing, compliant, and marketable wine labels that stand out on shelves and accurately reflect the brand's identity.

What does a wine label designer do?

As a Wine Label Designer, your workflow usually begins with meeting clients, winemakers, or marketing teams to understand the brand's story, target audience, and regulatory requirements. You will develop initial design concepts, iterate based on client feedback, and finalize artwork while ensuring compliance with industry labeling laws. Collaboration is frequent, involving regular communication with brand managers, legal or compliance departments, and print vendors to bring designs to life. This teamwork is crucial to create a distinctive, effective label that meets both creative and regulatory standards.

More about Wine Label Design jobs
What cities are hiring for Wine Label Design jobs? Cities with the most Wine Label Design job openings:
What are the most commonly searched types of Wine Label Design jobs? The most popular types of Wine Label Design jobs are:
What states have the most Wine Label Design jobs? States with the most job openings for Wine Label Design jobs include:
Infographic showing various Wine Label Design job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $65,444 per year, or $31.5 per hour.

Director of Wine 5445 S. East St., Indianapolis, IN, 46227

Big Red Liquors

Indianapolis, IN • On-site

Full-time

Posted 13 days ago


Big Red Liquors rating

5.5

Company rating: 5.5 out of 10

Based on 14 frontline employees who took The Breakroom Quiz


Job description

Description:

Position Summary


The Director of Wine leads Big Red Liquors' wine business by developing a best-in-class assortment that serves both everyday shoppers and wine enthusiasts. This position oversees purchasing, pricing, merchandising, supplier relationships, private label development, education, and promotional strategy while driving sales growth and profitability across all wine categories.

The Director of Wine serves as both a strategic business leader and a trusted authority on wine, helping position Big Red as Indiana's premier wine retailer.


Key Responsibilities


Category Leadership

  • Develop and execute the company's overall wine strategy.
  • Curate assortments across value, premium, luxury, domestic, imported, sparkling, rosé, and dessert wines.
  • Evaluate emerging regions, varietals, and consumer trends.
  • Optimize assortments by store demographics and customer preferences.

Purchasing & Supplier Management

  • Negotiate pricing, allocation opportunities, and supplier programs.
  • Build relationships with wineries, importers, distributors, and brokers.
  • Secure exclusive products and limited allocations.
  • Manage inventory investments and purchasing plans.

Pricing & Promotions

  • Develop competitive retail pricing strategies.
  • Build promotional calendars that maximize profitability.
  • Evaluate promotional performance through sales and margin analysis.
  • Recommend pricing adjustments based on competitive market conditions.

Merchandising & Customer Experience

  • Establish merchandising standards for all wine departments.
  • Design compelling displays, endcaps, feature tables, and seasonal presentations.
  • Oversee shelf organization, signage, and educational materials.
  • Create a shopping experience that encourages exploration and discovery.

Education & Training

  • Lead wine education initiatives for store teams.
  • Develop product knowledge materials and tasting guides.
  • Organize supplier training sessions and customer wine events.
  • Promote a culture of continuous learning throughout the organization.

Financial Management

  • Manage sales, gross margin, inventory productivity, and profitability.
  • Monitor KPIs and identify opportunities for improvement.
  • Analyze market trends and customer purchasing behavior.
  • Present regular category performance updates to executive leadership.

Marketing & Brand Development

  • Collaborate with Marketing on seasonal campaigns, email promotions, and in-store events.
  • Support wine clubs, tasting programs, and digital content.
  • Lead development of exclusive and private-label wine programs.

Leadership

  • Mentor wine buyers, merchandising teams, and category managers.
  • Foster collaboration across Operations, Marketing, Finance, and Store Leadership.
  • Champion innovation and continuous improvement.
Requirements:

Qualifications

  • Bachelor's degree preferred.
  • WSET, Court of Master Sommeliers, CSW, or equivalent wine certification preferred.
  • 5–10 years of wine buying or category management experience.
  • Strong negotiation and supplier management skills.
  • Advanced analytical and financial acumen.
  • Excellent leadership and communication abilities.
  • Passion for wine education and customer engagement.

Key Performance Indicators

  • Wine sales growth
  • Gross margin %
  • Inventory turns
  • GMROI
  • Average bottle retail
  • Premium wine sales growth
  • Promotional ROI
  • In-stock percentage
  • Merchandising compliance
  • Customer event performance
  • Private label sales
  • Customer satisfaction

What Success Looks Like


The Director of Wine builds a differentiated wine program that combines exceptional value with premium selections, outstanding merchandising, knowledgeable staff, and strong supplier partnerships. This leader continuously elevates Big Red Liquors' reputation as Indiana's destination for wine while delivering sustainable sales growth, increased profitability, and an exceptional customer experience.


What Big Red Liquors employees say

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