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Freelance Wine Label Design Jobs (NOW HIRING)

Head of Brand & Product

Las Vegas, NV · On-site

$149K - $183K/yr

Own label design across the full SKU catalog -- directing the visual identity of every product we ... Experience working with or directing outside designers, agencies, or freelancers * Familiarity with ...

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Head of Brand & Product

Las Vegas, NV · On-site

$148K - $182K/yr

... Design - Own label design across the full SKU catalog directing the visual identity of every ... freelancers - Familiarity with packaging requirements for Amazon, Walmart, and major retail ...

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Freelance Wine Label Design information

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$14

$47

$132

How much do freelance wine label design jobs pay per hour?

As of Jul 15, 2026, the average hourly pay for freelance wine label design in the United States is $47.71, according to ZipRecruiter salary data. Most workers in this role earn between $24.28 and $61.78 per hour, depending on experience, location, and employer.

What is freelance wine label design?

Freelance wine label design refers to the work of independent graphic designers who create custom labels for wine bottles. These designers work with wineries, wine brands, or individuals to craft visually appealing labels that reflect the wine’s identity and meet regulatory requirements. The process often involves understanding the brand’s story, target market, and legal guidelines, then translating these into compelling visual designs. Freelancers typically work on a project-by-project basis, offering flexibility and specialized expertise in packaging and branding.

How to become a label designer?

To become a freelance wine label designer, develop skills in graphic design using tools like Adobe Illustrator or Photoshop, build a portfolio showcasing your work, and gain knowledge of branding and wine industry aesthetics. Establish an online presence and network with clients or wineries to find opportunities. A background in art, design, or marketing can be beneficial, and understanding printing processes ensures your designs are production-ready.

What are the key skills and qualifications needed to thrive as a Freelance Wine Label Designer, and why are they important?

To thrive as a Freelance Wine Label Designer, you need strong graphic design skills, a portfolio showcasing branding projects, and preferably a degree or certification in graphic design or a related field. Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and knowledge of print production processes are typically required. Creativity, attention to detail, and excellent client communication set standout designers apart. These skills ensure labels are visually appealing, meet legal requirements, and effectively communicate the brand's identity to consumers.

How much to charge for wine label design?

Freelance wine label designers typically charge between $200 and $1,000 per label, depending on complexity, experience, and client budget. Rates can vary based on the project's scope, the designer's skill level, and whether the work includes multiple revisions or branding elements.

What is the highest paying job in the wine industry?

In the wine industry, high-paying roles include senior winemakers, vineyard owners, and executive positions such as winery CEOs or general managers, often earning six-figure salaries. These roles typically require extensive experience, specialized skills, and industry certifications, with compensation influenced by the size and prestige of the winery.

How do freelance wine label designers typically collaborate with wineries and printers throughout a project?

Freelance wine label designers often work closely with winery clients to understand their brand story, target market, and regulatory requirements. Communication is key, as designers must gather feedback at each stage—typically from initial concept sketches to final digital proofs. Additionally, designers coordinate with printers to ensure the chosen materials, colors, and finishes can be accurately produced within budget and legal labeling guidelines. This collaborative process helps ensure the final label design is both visually compelling and compliant with industry standards.

What is the difference between Freelance Wine Label Design vs Freelance Graphic Designer?

AspectFreelance Wine Label DesignFreelance Graphic Designer
CredentialsDesign skills, branding knowledge, wine industry understandingDesign skills, software proficiency, general branding knowledge
Work EnvironmentClient meetings, wine industry events, remote or studio workVaried clients across industries, remote or in-office
Industry UsageSpecialized in wine packaging and brandingBroad, including print, digital, advertising, branding

Freelance Wine Label Design focuses specifically on creating labels for wine bottles, requiring industry-specific branding knowledge. Freelance Graphic Designers have a broader scope, working on various visual projects across multiple industries. While both roles demand strong design skills, Wine Label Designers need specialized understanding of wine branding and packaging regulations.

What is the 75 rule for wine?

The 75 rule for wine is a guideline suggesting that a wine should be consumed within 75% of its expected aging period to enjoy its optimal flavor. For a freelance wine label designer, understanding such industry standards can help in creating labels that appeal to consumers and reflect the wine's maturity and quality. Knowledge of wine aging and classification can enhance label design accuracy and market relevance.
More about Freelance Wine Label Design jobs
What cities are hiring for Freelance Wine Label Design jobs? Cities with the most Freelance Wine Label Design job openings:
What are the most commonly searched types of Wine Label Design jobs? The most popular types of Wine Label Design jobs are:
What states have the most Freelance Wine Label Design jobs? States with the most job openings for Freelance Wine Label Design jobs include:
What job categories do people searching Freelance Wine Label Design jobs look for? The top searched job categories for Freelance Wine Label Design jobs are:
Infographic showing various Freelance Wine Label Design job openings in the United States as of July 2026, with employment types broken down into 89% Full Time, 8% Part Time, and 3% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution, with an average salary of $99,230 per year, or $47.7 per hour.
Freelance- Lee Men's Design (Greensboro, NC)

Freelance- Lee Men's Design (Greensboro, NC)

Kontoor Brands, Inc.

Greensboro, NC • On-site

Full-time

This job post has expired today. Applications are no longer accepted.


Kontoor Brands rating

7.8

Company rating: 7.8 out of 10

Based on 13 frontline employees who took The Breakroom Quiz

13th of 57 rated fashion and textile manufacturers


Job description

Who We Are:

Kontoor Brands is a portfolio of three of the world's most iconic lifestyle, outdoor and workwear brands: Wrangler, Lee and Helly Hansen. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders.

Job Posting:

Freelance, Lee Men's Design

Job Description Summary:

This position will be onsite in Greensboro, NC at our HQ. This position will report to our senior designer and help with design realted tasks

Key Responsibilities:

  • Designing bottoms and jacket styles - sketching flats, sketching details, (sketch in adobe illustrator)

  • Research trends and interpret for lee consumer

  • Sketching hand off pages/detail call outs

  • Power point files for Milestone meeting presentations (creating our "line sheets")

  • Pinning boards for comp review

  • Trim development - buttons, labels, embroideries, patches (adobe illustrator)

  • Organizing samples & racks

  • DDT, smart sheet data entry - possibly a little of this

    Entering comments into chart for lab dips

Educational/Position Requirements:

  • Bachelor's Degree or equivalent in fashion or apparel design

Special Physical and/or Mental Requirements:

  • This person will be required to be onsite at our HQ in Greensboro, NC.
  • This position will be a full time freelance role at 40 hours a week.

Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle. Our benefits are crafted with the same care as our products.

When our employees are healthy, secure, and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social, and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays, and Tuition Reimbursement.

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members. Here we have a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents.


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