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Web Strategy Jobs (NOW HIRING)

New Breed

Web Strategist

$96K/yr

You'll guide web project strategy, create wireframes and content outlines, and partner closely with UX, design, and development teams. While this position doesn't involve hands-on design or coding, a ...

Host Papa Inc

$85 - $120/hr

Own and evolve the overall web strategy to drive lead generation, engagement, and growth * Lead the redesign and re-architecture of the website to clearly communicate brand and solutions * Drive ...

New

New Breed

$70 - $100/hr

Come and help shape the HubSpot ecosystem alongside some of the brightest minds in strategy and ... Web Strategist Location: Remote Remote Status: Remote Job Id: 473 # of Openings: 1 Web Strategist ...

New

New Breed

Web Strategist

Burlington, VT · On-site

$70 - $100/hr

Come and help shape the HubSpot ecosystem alongside some of the brightest minds in strategy and ... Web Strategist Location: Remote Remote Status: Remote Job Id: 473 # of Openings: 1 Web Strategist ...

New

Neo4j

Senior Manager, Web

This critical role blends strategic vision with analytical precision and strong stakeholder management to ensure Neo4j's web presence delivers a cohesive, high-performing experience that advances ...

Harness

Web Strategy, SEO & AI Lead

OR · On-site +1

$130K - $150K/yr

This role sits at the intersection of web strategy, SEO/AEO, content architecture, and growth and is responsible for ensuring Harness is discoverable across traditional search engines and AI-driven ...

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$39K

$80.9K

$144K

How much do web strategy jobs pay per year?

As of Sep 3, 2026, the average yearly pay for web strategy in the United States is $80,851.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,000.00 and $94,500.00 per year, depending on experience, location, and employer.

What is a web strategy?

A Web Strategy job involves planning, developing, and optimizing an organization's online presence to achieve business goals. This role focuses on website performance, user experience, content strategy, and digital marketing tactics. Web strategists analyze data, align web efforts with business objectives, and collaborate with designers, developers, and marketers. Their goal is to enhance visibility, engagement, and conversions through a well-structured digital approach.

What are the key skills and qualifications needed to thrive in web strategy, and why are they important?

To thrive in Web Strategy roles, you need a deep understanding of website analytics, digital marketing, and user experience design, often complemented by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, SEO platforms, content management systems, and relevant certifications like Google Analytics Individual Qualification (GAIQ) are common requirements. Strong communication, analytical thinking, and project management skills set top candidates apart. Mastery of these skills ensures effective planning, execution, and optimization of web initiatives to align with business objectives.

What are some typical challenges faced in a web strategy role?

In a Web Strategy position, one of the main challenges is aligning multiple teams—such as marketing, design, and IT—to execute cohesive web initiatives that support overall business goals. You may also encounter rapidly evolving technologies and digital trends, requiring you to stay up-to-date and adapt strategies accordingly. Balancing the needs of various stakeholders while ensuring an optimal user experience can be demanding but is key to creating impactful websites. Successfully navigating these challenges can make your contributions highly visible and position you for future leadership opportunities in digital strategy.

What does a web strategy do?

A web strategist develops plans to improve a website's performance, user experience, and online presence. They analyze data, set goals, and coordinate with designers and developers to implement effective digital marketing and content strategies. Skills in analytics tools and SEO are often essential for this role.
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Web Strategy jobs near you
Infographic showing various Web Strategy job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 91% Full Time, 6% Part Time, and 2% Contract. Highlights an 81% Physical, 5% Hybrid, and 14% Remote job distribution, with an average salary of $80,851 per year, or $38.9 per hour.

Web Strategist

New Breed

Remote

$96K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 22 days ago

Job description

Web Strategist (Future Opportunity)
Position Summary
We’re seeking a thoughtful and strategic Web Strategist to lead client website projects from discovery through execution. You’ll bridge user behavior, business goals, and technical implementation — crafting strategies that drive engagement and measurable performance.
This role is ideal for someone who thrives on problem-solving, cross-functional collaboration, and helping clients find clarity through informed strategy and clear communication. You’ll guide web project strategy, create wireframes and content outlines, and partner closely with UX, design, and development teams. While this position doesn’t involve hands-on design or coding, a strong technical understanding and user-centered mindset are key.
Key Responsibilities
  • Lead the strategic direction and client communication for web projects, ensuring alignment between scope, goals, and cross-functional execution
  • Conduct website audits using analytics tools (e.g., Google Analytics, Hotjar) and translate findings into actionable strategy
  • Develop wireframes and content outlines rooted in user experience and business outcomes
  • Collaborate with designers, developers, and other strategists to deliver high-impact digital experiences
  • Track site performance and contribute to ongoing optimization recommendations
  • Build strong client relationships and help resolve challenges throughout the project lifecycle
Milestones for Success
Within 60 Days:
  • Complete onboarding and become familiar with New Breed’s tech stack and internal team structure
  • Earn required certifications aligned with New Breed’s HubSpot Partner status and accreditations
  • Contribute to web strategy initiatives while building fluency in tools, team dynamics, and project delivery processes
Within 3 Months:
  • Independently lead website strategy engagements from discovery through delivery, including client communication, wireframes, and performance audits
  • Collaborate closely with development teams to ensure accurate implementation of strategic recommendations
Within 1 Year:
  • Propose process improvements that streamline workflow and improve the client experience
  • Contribute thought leadership and mentorship within the team through shared learning and insight
  • Drive measurable improvements to client websites through strategic direction and collaboration
Required Qualifications
  • 3-5 years of agency experience in a client-facing web strategy, UX, or digital project management role
  • Proven independent ownership of a portfolio of concurrent clients.
  • Skilled in developing wireframes and content outlines grounded in user experience and business goals
  • Strong understanding of CMS platforms (e.g., HubSpot, WordPress) and web functionality
  • Proficiency with tools like Sketch, Figma, InVision, and Kantata (or similar project management tools)
  • Analytical mindset with the ability to translate performance data into action
  • Excellent communication and stakeholder management skills
  • Proactive, collaborative, and curious — eager to stay current with trends
  • Alignment with New Breed’s core values and a team-first mindset
Work Environment
New Breed is a remote-first company with headquarters at Hula Lakeside, a net-zero innovation campus in Burlington, VT. Our team works standard business hours in Eastern Time, with occasional flexibility for collaboration. While travel isn't a regular requirement, we create opportunities each year to connect in person at company gatherings and events.
Compensation and Benefits
New Breed offers a competitive compensation package including:
  • Base salary plus performance-based incentive structure (On-Target Earnings or “OTE”)
  • Medical, dental, and vision coverage
  • Employer-sponsored 401(k)
  • Paid parental leave
  • Flexible vacation and sick time
  • Life insurance and disability coverage
  • Recognition programs for top performers
Core Values
Our culture is rooted in six core values that guide how we work and grow:
Think Boldly, Act Humbly
Grow and Win as a Team
Always Move the Needle
Blaze New Trails
Create Incredible Partnerships
Celebrate the Journey
Want to learn about the employee experience directly from our team? Explore New Breed's reviews on Comparably.
Interview Process
We take a thoughtful and holistic approach to hiring. While steps may vary by role, most candidates can expect the following:
  • Initial Chat: A brief conversation with a recruiter to explore mutual fit.
  • Hiring Manager Interview: A deeper discussion about your experience, goals, and alignment with the role.
  • Panel Interview: A collaborative session with team members focused on real-world scenarios relevant to the role.
About New Breed
New Breed is HubSpot's most accredited and tech-enabled Solutions Partner thanks to our decades of experience, innovative use of technology, and curious, creative team members. We help companies unlock meaningful growth and forge the type of customer connections that drive recurring revenue while reducing costs and complexity.

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