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Web Strategy Jobs in Chicago, IL (NOW HIRING)

You may be a senior web designer, creative lead, or web strategist who already takes responsibility for websites you make. Either way, you're probably ready for more. In this role, you'll have ...

The Web Lead Specialist is both a hands-on producer and team leader, serving as a subject matter ... Drive process improvements, reporting, and strategic initiatives to enhance team efficiency ...

Lead Web Content Analyst

Chicago, IL · Hybrid

$85K - $85K/yr

The Lead Web Content Analyst develops and executes digital content strategies by analyzing moderate to highly complex business needs and leading the delivery of web solutions that enhance customer ...

Lead Web Content Analyst

Chicago, IL · Hybrid

$85K - $85K/yr

The Lead Web Content Analyst develops and executes digital content strategies by analyzing moderate to highly complex business needs and leading the delivery of web solutions that enhance customer ...

Direct management of our paid search team -- strategy, budget allocation, and performance, with ... Strong web product sense: you can look at a funnel, form a hypothesis about what's broken, and work ...

Web Solutions Manager (Sitecore) Who we are: Atkore is forging a future where our employees ... Troubleshoot systemic issues, influence strategic technology decisions, and guide project teams in ...

As a Web Experience Associate Analyst, you'll work collaboratively with product marketing, corporate messaging, strategic programs, and creative teams to deliver a cohesive site experience in a fast ...

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Web Strategy information

See Chicago, IL salary details

$40.2K

$83.3K

$148.3K

How much do web strategy jobs pay per year?

As of Aug 8, 2026, the average yearly pay for web strategy in Chicago, IL is $83,289.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,700.00 and $97,300.00 per year, depending on experience, location, and employer.

What is a web strategy?

A Web Strategy job involves planning, developing, and optimizing an organization's online presence to achieve business goals. This role focuses on website performance, user experience, content strategy, and digital marketing tactics. Web strategists analyze data, align web efforts with business objectives, and collaborate with designers, developers, and marketers. Their goal is to enhance visibility, engagement, and conversions through a well-structured digital approach.

What are the key skills and qualifications needed to thrive in web strategy, and why are they important?

To thrive in Web Strategy roles, you need a deep understanding of website analytics, digital marketing, and user experience design, often complemented by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, SEO platforms, content management systems, and relevant certifications like Google Analytics Individual Qualification (GAIQ) are common requirements. Strong communication, analytical thinking, and project management skills set top candidates apart. Mastery of these skills ensures effective planning, execution, and optimization of web initiatives to align with business objectives.

What are some typical challenges faced in a web strategy role?

In a Web Strategy position, one of the main challenges is aligning multiple teams—such as marketing, design, and IT—to execute cohesive web initiatives that support overall business goals. You may also encounter rapidly evolving technologies and digital trends, requiring you to stay up-to-date and adapt strategies accordingly. Balancing the needs of various stakeholders while ensuring an optimal user experience can be demanding but is key to creating impactful websites. Successfully navigating these challenges can make your contributions highly visible and position you for future leadership opportunities in digital strategy.

What are the most commonly searched types of Web Strategy jobs in Chicago, IL? The most popular types of Web Strategy jobs in Chicago, IL are:
Infographic showing various Web Strategy job openings in Chicago, IL as of August 2026, with employment types broken down into 1% Internship, 89% Full Time, 7% Part Time, and 3% Contract. Highlights an 83% Physical, 5% Hybrid, and 12% Remote job distribution, with an average salary of $83,289 per year, or $40 per hour.

Director of Web Strategy & Design

nuphoriq

Chicago, IL • On-site

$120 - $170/hr

Other

Medical, Retirement, PTO

Re-posted 8 days ago


Job description

Director of Website Strategy & Design

Run the website service inside an established agency.

Our website service has strong clients, a long waitlist, and more demand than we can currently take on. But right now, too many of the major decisions still run through me.

We're looking for a senior website strategist and designer to take that over.

This is not a typical senior web designer job. You'll personally design websites and own the strategy and team behind them. You’ll work directly with me (Michael) and my business partner Jamie to take ownership of our website services, improve our work, and help shape what we do next.

You may have run an agency before. You may be a senior web designer, creative lead, or web strategist who already takes responsibility for websites you make. Either way, you're probably ready for more.

In this role, you’ll have decision‑making authority, work directly with ownership, and have a path toward expanded leadership and profit sharing as the service grows.

Watch the video below for more! Click here to watch the 2-minute intro video.

Our company

We’re Nuphoriq, a niche marketing agency based in Chicago. We’ve been in business for 15+ years with a large portfolio of long‑term clients. We build roughly 10–15 new websites per year and manage 50+ client sites.

Most agencies ask clients endless questions and rely heavily on client direction. We don’t. Our clients trust us to make the right calls on their behalf, and we are rigorous in our standards. That means no bad clients, and almost no client revisions on our work ;).

It also means that this role requires confidence and judgment. You need to bond with and understand our clients, form a point of view, and move work forward without waiting for perfect information.

What you’ll do

You’ll lead website strategy and design across new website builds and existing client sites. You won't personally handle every piece of copy, SEO, development, or analytics. But you will be responsible for whether the website succeeds as a whole.

Ultimately, you are responsible for all of our website services, that includes:

  • Performance. Track and optimize our client’s websites to improve specific outcomes like lead quantity, lead quality, and traffic.
  • Design. You’ll personally design great websites.
  • Strategy. You’ll speak with clients to understand their business, audience, offers, and goals — then determine what the website needs to do.
  • Analytics. You’ll set benchmarks, track analytics, and make decisions about what needs to improve.
  • Traffic. You’ll help drive the right visitors through smart site structure, content direction, SEO, and GEO.
  • Conversions. You’ll design sites that turn visitors into leads and keep improving the numbers over time.
  • Team. You’ll lead our web team and freelancers through the website process.
  • Innovation. You’ll improve our design, tools, systems, and process as web, SEO, AI, and development evolve.
  • Growth. You’ll help build a website team and system that allows us to create even more websites, without sacrificing quality.
What you need to be good at
  • Strong design ability is a must. We’d like to see an extensive portfolio of websites you’ve designed.
  • You also need business judgment. You should be able to speak with a client, and understand how to create a website that achieves the business outcomes they care about.
  • You don't need to be the only writer, SEO person, analyst, or developer, but you do need to understand those areas well enough to set strategy, lead a team, and achieve our client’s goals.
This is a strong fit if
  • You have 6+ years agency experience
  • You have a portfolio of 5+ websites that you personally designed from scratch
  • You are comfortable creating brands and design systems from scratch
  • You want responsibilities and rewards that come with leadership
  • You're comfortable making decisions without complete information
  • You want to work with clients who know and respect you, and vice versa
  • You want to earn more as the service grows
This is not a fit if
  • You prefer detailed instructions over making judgment calls
  • You want to hand off responsibility once mockups are done
  • You want a pure management role with no hands‑on design work
  • You're looking for freelance or part time work
Compensation & Benefits
  • Competitive salary, please email me for specifics
  • Profit sharing as the role and service grow — we'll walk you through how this works
  • Hybrid remote /in-office. We’re located just outside Chicago.
  • Health insurance, 401k matching, and paid time off
How to apply

Please send us two things with your application:

  1. Your website portfolio
  2. A short note or video on why you’re a good fit for this role

If there's a strong match, we'll jump on Zoom!

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