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Web Strategy Jobs in Minnesota (NOW HIRING)

Horizontal Talent

Content Manager

Saint Louis Park, MN · On-site

... strategy, elevate B2B storytelling, and develop high-performing content across social, email, web, thought leadership, events, and sales enablement. This role is responsible for shaping and executing ...

Horizontal Talent

Content Manager

Saint Louis Park, MN · On-site

... strategy, elevate B2B storytelling, and develop high-performing content across social, email, web, thought leadership, events, and sales enablement. This role is responsible for shaping and executing ...

Granicus

Director - Digital Experience

Saint Paul, MN · Remote

This is not a traditional web management role. This is a revenue-impacting leadership role responsible for the strategy, architecture, performance, and continuous optimization of Granicus' digital ...

Rocket55 LLC

Web Project Manager

Minneapolis, MN · Hybrid

$55K - $80K/yr

As a Web Project Manager at Rocket55, you'll own web projects from start to finish, serving as the ... Go beyond project coordination by contributing to strategic conversations and proactively ...

Rocket 55 LLC

Web Project Manager

Minneapolis, MN · On-site

$55K - $80K/yr

As a Web Project Manager at Rocket55, you'll own web projects from start to finish, serving as the ... Go beyond project coordination by contributing to strategic conversations and proactively ...

Collabera

Content Specialist-Web

Eagan, MN

Working knowledge of emerging trends and developments in content strategy Knowledge/Skills * Legal concepts and terminology * AP style / standard rules for grammar, punctuation and spelling * Digital ...

Collabera

Content Specialist-Web

Eagan, MN

Writing experience in legal, marketing, social media or journalism field is preferred Working knowledge of emerging trends and developments in content strategy Additional Information If interested ...

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All JobsWeb Strategy JobsWeb Strategy Jobs in Minnesota

Web Strategy information

See Minnesota salary details

$38.2K

$79.2K

$141K

How much do web strategy jobs pay per year?

As of Jun 14, 2026, the average yearly pay for web strategy in Minnesota is $79,187.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,900.00 and $92,600.00 per year, depending on experience, location, and employer.

What is a Web Strategy job?

A Web Strategy job involves planning, developing, and optimizing an organization's online presence to achieve business goals. This role focuses on website performance, user experience, content strategy, and digital marketing tactics. Web strategists analyze data, align web efforts with business objectives, and collaborate with designers, developers, and marketers. Their goal is to enhance visibility, engagement, and conversions through a well-structured digital approach.

What are the key skills and qualifications needed to thrive in the Web Strategy position, and why are they important?

To thrive in Web Strategy roles, you need a deep understanding of website analytics, digital marketing, and user experience design, often complemented by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, SEO platforms, content management systems, and relevant certifications like Google Analytics Individual Qualification (GAIQ) are common requirements. Strong communication, analytical thinking, and project management skills set top candidates apart. Mastery of these skills ensures effective planning, execution, and optimization of web initiatives to align with business objectives.

What does a web strategist do?

A web strategist develops and implements online plans to improve a company's digital presence, focusing on website performance, user experience, and digital marketing strategies. They analyze data, set goals, and coordinate with designers and developers to achieve business objectives using tools like analytics platforms and content management systems.

What is the highest paying job in social media?

The highest paying roles in social media include social media directors and digital marketing directors, with salaries often exceeding $100,000 annually. These positions typically require extensive experience, strategic planning skills, and proficiency with analytics tools and advertising platforms.

What is a web strategy?

A web strategy is a plan developed by web strategists or digital marketers to achieve specific online goals, such as increasing website traffic, improving user engagement, or boosting conversions. It involves analyzing target audiences, selecting appropriate channels, and utilizing tools like SEO, content marketing, and analytics to optimize online presence.

What are some typical challenges faced in a Web Strategy role?

In a Web Strategy position, one of the main challenges is aligning multiple teams—such as marketing, design, and IT—to execute cohesive web initiatives that support overall business goals. You may also encounter rapidly evolving technologies and digital trends, requiring you to stay up-to-date and adapt strategies accordingly. Balancing the needs of various stakeholders while ensuring an optimal user experience can be demanding but is key to creating impactful websites. Successfully navigating these challenges can make your contributions highly visible and position you for future leadership opportunities in digital strategy.

Is strategy a lucrative career?

A career in web strategy can be financially rewarding, especially with experience, specialized skills, and certifications in digital marketing, analytics, or SEO. Salaries vary by industry, location, and level of expertise, but strategic roles often offer competitive compensation and growth opportunities.
What are popular job titles related to Web Strategy jobs in Minnesota? For Web Strategy jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Web Strategy jobs in Minnesota look for? The top searched job categories for Web Strategy jobs in Minnesota are:
Web Strategy jobs near you
Infographic showing various Web Strategy job openings in Minnesota as of June 2026, with employment types broken down into 82% Full Time, 13% Part Time, 1% Temporary, 3% Contract, and 1% Nights. Highlights an 82% Physical, 4% Hybrid, and 14% Remote job distribution, with an average salary of $79,187 per year, or $38.1 per hour.

Senior Manager, Experience Strategy & Web Performance

Covista

Minneapolis, MN • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 3 days ago

Job description

Company Description
About Covista
Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage at scale. Covista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.
Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals-they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development. Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education-they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers.
We operate on a hybrid schedule with four in-office days per week (Monday-Thursday). This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.
For more information, visit covista.com and follow us on LinkedIn, Instagram and YouTube.
Job Description
Opportunity at a Glance
The Senior Manager, Experience Strategy & Web Performance is the designated owner of institutional web channel(s), accountable for end-to-end website experience, performance and business outcomes. This role owns user experience (UX), website conversion and strategic enhancements, with direct responsibility for delivering against channel KPIs and ongoing optimization.
This leader manages UX and CRO capabilities within their team and operates in a highly matrixed environment, partnering closely with Web Managers, Analytics, Technology, Marketing and Search leadership. While execution is delivered through partner teams, this role owns experience direction, governance and performance outcomes for their channels.
Responsibilities
Channel Ownership
  • Act as the single accountable owner for assigned institutional web channel(s), responsible for performance, KPIs and continuous optimization.
  • Translate institutional goals and priorities into web strategy and quarterly roadmaps.
  • Define how the website experience should evolve to support business objectives and user needs.

Experience Strategy
  • Own the end-to-end website experience, ensuring usability, clarity and effectiveness across key user journeys.
  • Lead UX and CRO functions, setting direction and managing managers and specialists responsible for execution.
  • Ensure UX and CRO operate as an integrated system across experience improvements.
  • Identify and prioritize high-impact enhancements that improve experience and performance.
  • Establish experience principles, design standards and frameworks guiding UX, CRO and site improvements.
  • Guide experience evolution through a mix of research, design, data and experimentation.
  • Own and maintain a prioritized backlog of web work aligned to business goals, performance data and strategic roadmap.
  • Ensure work is clearly defined, sequenced and actionable for execution teams.

Analytics, Performance & Business Impact
  • Independently analyze website, funnel and business performance using analytics tools and operational data.
  • Identify trends, diagnose root causes and distinguish between experience, traffic quality and execution issues.
  • Oversee tagging, tracking and experiment setup to ensure data accuracy and usability.
  • Develop and drive action plans tied to measurable business outcomes.
  • Communicate performance insights, risks and recommendations effectively to senior and executive leadership.

Web Governance & Matrixed Partnership
  • Own the web governance model, ensuring adherence to compliance, brand, content quality, accessibility and mobile standards.
  • Partner with Search leadership to ensure on-site experience supports user intent and traffic quality.
  • Collaborate with Web Managers, Analytics, Technology, Marketing and Enrollment teams to align execution with experience strategy.
  • Influence outcomes across teams in a highly matrixed environment without direct ownership of all execution.
  • Completes other duties as assigned.
  • Performs other duties as assigned
  • Complies with all policies and standards

Qualifications
  • Bachelor's Degree in Marketing, Digital Media, Communications, Human-Computer Interaction (HCI), User Experience, Business, Information Systems, or a related field required.
  • Master's Degree in MBA, UX/HCI, Digital Strategy, Analytics, or related field preferred.
  • At least 7 years experience leading website, UX, digital experience, or performance-focused roles with strategic scope.

Knowledge, Skills & Abilities
  • Proven experience managing UX and CRO teams in enterprise environments.
  • Strong understanding of:
    • Website user experience and usability principles
    • Website conversion and on-site user behavior
    • Enterprise CMS platforms (e.g., Sitecore, AEM, Drupal)
    • Experimentation platforms (e.g., Optimizely)
    • Web analytics tools and data interpretation
  • Demonstrated ability to analyze data, diagnose issues and drive performance improvements.
  • Knowledge of web governance best practices, including accessibility and compliance standards.
  • Strong business acumen with the ability to connect experience decisions to measurable outcomes.
  • Experience operating effectively in complex, highly matrixed organizations.
  • Strong executive communication and influence skills.
  • Self-directed, adaptable and comfortable navigating ambiguity and change.

Additional Information
In support of the pay transparency laws enacted across the country, the expected salary range for this position is between $80,336.75 and $145,077.09. Actual pay will be adjusted based on job-related factors permitted by law, such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Covista offers a robust suite of benefits including:
  • Health, dental, vision, life and disability insurance
  • 401k Retirement Program + 6% employer match
  • Participation in Covista's Flexible Time Off (FTO) Policy
  • 12 Paid Holidays

For more information related to our benefits please visit: https://careers.covista.com/benefits
You are also eligible to participate in an annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
Equal Opportunity - Minority / Female / Disability / V / Gender Identity / Sexual Orientation

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