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Web Optimization Jobs in Minnesota (NOW HIRING)

Allianz

Web Experience Sr Manager_2988

Minneapolis, MN · On-site

Maintain structured content models, SEO and GEO technical foundations, and metadata standards ... Deliver web platform improvements and new capabilities on schedule, within quality standards, and ...

Digi

Web Developer , Marketing (Remote - US)

Hopkins, MN · On-site +1

$63K - $99K/yr

Extend CMS and web platform capabilities through custom development and system integrations ... Participate in structured testing and optimization initiatives. Who You Are and What You Bring

Collabera

SEO Specialist

Eagan, MN

Minimum 3 years of working experience in paid search operations with an understanding of web ... daily optimization, test plan construction, and in-depth analysis is required. Experienced in ...

Datasite

SEO/GEO Marketing Manager

Minneapolis, MN · On-site

Partner with the Web Development Manager to deploy structured data markup, ensure site crawlers and ... Geo-targeted optimization : Lead a localization strategy across priority markets, ensuring ...

Rocket55 LLC

Web Project Manager

Minneapolis, MN · Hybrid

$55K - $80K/yr

As a Web Project Manager at Rocket55, you'll own web projects from start to finish, serving as the ... Familiarity with digital marketing concepts, SEO fundamentals, or design principles. * Prior ...

Collabera

SEO Specialist

Eagan, MN · On-site

Minimum 3 years of working experience in paid search operations with an understanding of web ... Experienced with paid search keyword research, campaign construction, daily optimization, test plan ...

Collabera

SEO Specialist

Eagan, MN

Minimum 3 years of working experience in paid search operations with an understanding of web ... Experienced with paid search keyword research, campaign construction, daily optimization, test plan ...

Perrill

SEO & GEO Manager

Minnetonka, MN · On-site

We are looking for an SEO-GEO Manager with an expectation of being in office in Minnetonka 4 days ... Collaborate with content, paid media, web development, and account management. * Support new ...

Covista

Director, Enterprise SEO & AEO

Minneapolis, MN · On-site

Partner with Engineering, Product, IT and Web teams to embed SEO best practices into platform architecture, including crawlability, indexation, internal linking, site architecture, performance, UX, ...

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How much do web optimization jobs pay per hour?

As of Jul 10, 2026, the average hourly pay for web optimization in Minnesota is $44.19, according to ZipRecruiter salary data. Most workers in this role earn between $33.89 and $53.46 per hour, depending on experience, location, and employer.

What is a web optimization specialist job description?

A web optimization specialist analyzes and improves website performance by enhancing user experience, increasing traffic, and boosting conversion rates. They use tools like Google Analytics and A/B testing to identify issues and implement strategies, often requiring knowledge of SEO, data analysis, and web development best practices.

Is SEO a high paying skill?

SEO is considered a valuable skill in digital marketing and web optimization roles, often leading to higher salaries due to its impact on online visibility and revenue. Experienced SEO specialists with certifications and proficiency in tools like Google Analytics and SEMrush tend to earn higher wages. Compensation varies based on experience, location, and the complexity of the role.

What jobs pay 4000 a week without a degree?

Web optimization roles typically do not pay $4,000 a week without specialized skills or experience. High-paying jobs that can reach this level without a degree often include sales, real estate, or certain freelance digital marketing positions, which rely on performance and expertise rather than formal education. Developing skills in SEO, analytics tools, and digital advertising can help increase earning potential in related fields.

What are the key skills and qualifications needed to thrive in the Web Optimization position, and why are they important?

To thrive in Web Optimization, you need a solid understanding of SEO, web analytics, user experience (UX), and A/B testing, often supported by a degree in marketing, computer science, or related fields. Familiarity with tools such as Google Analytics, SEMrush, Moz, heatmapping software, and certifications like Google Analytics Individual Qualification are highly beneficial. Strong analytical thinking, problem-solving, attention to detail, and effective communication stand out as valuable soft skills. These abilities are essential for enhancing website performance, driving traffic, and ensuring that online platforms align with business and user goals.

What is a Web Optimization job?

A Web Optimization job focuses on improving website performance, user experience, and search engine visibility. Responsibilities typically include analyzing site speed, implementing SEO strategies, A/B testing, and enhancing conversion rates. Professionals in this role use data-driven insights to refine design, content, and technical aspects, ensuring optimal engagement and efficiency.

What are some typical day-to-day tasks for a professional in Web Optimization?

Web Optimization professionals commonly analyze website performance metrics, implement SEO strategies, run A/B or multivariate tests, and collaborate with designers and developers to enhance site speed and usability. Their daily tasks often include reviewing analytic data, identifying areas for improvement, and generating reports on campaign outcomes and site changes. You may also work closely with content creators to ensure on-page elements are optimized for search engines and users alike. The role requires both strategic planning and hands-on execution, making it dynamic and impactful for organizations looking to grow their digital presence.

What jobs in the US pay 300,000 a year?

Web optimization roles typically do not reach $300,000 annually, but senior digital marketing managers, SEO directors, or data-driven marketing executives with extensive experience and advanced skills can earn this level of compensation. High-paying positions often require a combination of technical expertise, strategic oversight, and leadership in digital or online marketing environments.
What are popular job titles related to Web Optimization jobs in Minnesota? For Web Optimization jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Web Optimization jobs in Minnesota look for? The top searched job categories for Web Optimization jobs in Minnesota are:
What cities in Minnesota are hiring for Web Optimization jobs? Cities in Minnesota with the most Web Optimization job openings:
Web Optimization jobs near you
Infographic showing various Web Optimization job openings in Minnesota as of July 2026, with employment types broken down into 11% Internship, 67% Full Time, 11% Part Time, and 11% Contract. Highlights an 67% In-person, and 33% Remote job distribution, with an average salary of $91,915 per year, or $44.2 per hour.
Front End Web Developer

Front End Web Developer

Gustavus Adolphus College

Saint Peter, MN • On-site

$55K - $70K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 4 days ago

Gustavus Adolphus College rating

7.7

Company rating: 7.7 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

222nd of 546 rated colleges and universities

Job description

Description
JOB SUMMARY: The Front End Web Developer is a key member of the Gustavus Adolphus College Marketing & Communications team, responsible for building and maintaining the digital experiences that shape how prospective students, current students, alumni and the broader public encounter the college online. Reporting to the Senior Director of Marketing, this role brings together technical expertise in Drupal development, a strong design sensibility and a working command of content strategy and SEO to ensure the college's web presence is polished, performant and purposeful.
This role works in close, ongoing partnership with the Gustavus internal IT department (Gustavus Technology Services) on infrastructure, security, platform maintenance and technical standards. The ability to collaborate effectively across both teams is essential to the role.
This is a hybrid position with a flexible mix of on-campus and remote work. On-campus presence is expected for key team meetings, collaborative sprints and launch moments; remote flexibility supports focused development work.
Employment Status: Full-Time (1.0 FTE), Exempt (Salaried), Benefits Eligible
Salary Range: $55,000-70,000 annually
How to apply: Continue here or visit https://gustavus.edu/jobs/ to complete the online application and submit a resume. A cover letter is optional. Applications will be reviewed on a rolling basis.
MAIN RESPONSIBILITIES:
Drupal Development & CMS Management
  • Develop, maintain and improve the college's Drupal-based website, including custom theme development (Twig), content type configuration, and front end component work.
  • Serve as a primary CMS resource for content editors across campus; building intuitive templates and paragraph components, maintaining editorial workflows and providing training and documentation for non-technical users.
  • Conduct regular content audits to identify outdated material, structural gaps and opportunities to improve clarity and findability across priority pages.
  • Manage Drupal front end dependencies and ensure theme code is clean, well-documented and version-controlled via Git.
  • Coordinate with Back End Developer and Gustavus Technology Services (GTS), the college's internal IT department and/or external development partners on Drupal updates, security patches, hosting environments and performance optimization; serve as a consistent point of contact between MarCom and GTS on web platform matters.

SEO Strategy & Implementation
  • Own the college's on-site SEO program: keyword research, metadata strategy, heading hierarchy, internal linking and URL structure across priority pages.
  • Implement and maintain technical SEO fundamentals; page speed, crawlability, mobile performance, structured data (schema markup) and XML sitemaps; within the Drupal environment.
  • Conduct regular SEO audits using tools such as Google Search Console or Semrush and translate findings into prioritized action plans.
  • Partner with content and communications colleagues to integrate SEO best practices into the content creation process, including meta descriptions, image alt text and editorial tagging.
  • Track and report on organic search performance, making data-informed recommendations to improve visibility for key enrollment and institutional audiences.

Front End Design & User Experience
  • Translate brand guidelines and designer comps into accurate, responsive, accessible web experiences with close attention to typography, layout and visual consistency.
  • Collaborate with the Creative Director/Senior Graphic Designer to develop and iterate on new page templates, landing pages and campaign microsites that align with institutional brand standards.
  • Champion WCAG 2.1 AA accessibility compliance across all digital properties, conducting periodic audits and driving remediation.
  • Maintain and evolve a shared front end component library that enables consistent, efficient digital production across the team.
  • Bring a design-literate perspective to team reviews, surfacing opportunities to improve visual hierarchy, user flow and overall quality.

Analytics & Digital Performance
  • Support implementation of Google Analytics 4 and Google Tag Manager to ensure accurate tracking of key web events and user behavior.
  • Assist in interpreting site performance data and contribute to regular reporting on traffic, engagement and conversion metrics.
  • Participate in A/B testing and optimization initiatives in collaboration with the broader marketing team.
  • Contribute to strategic discussions about MarCom planning and how it impacts the website, including content, user experience, design, and search engine optimization.

Prerequisites
Minimum Qualifications
  • Bachelor's degree in Web Development, Digital Communications, Computer Science or a related field; equivalent professional experience considered.
  • 3+ years of professional front end web development experience, with at least 2 years of hands-on Drupal development (version 9 or 10 strongly preferred).
  • Experience working in a higher education, nonprofit, or other mission-driven institutional environment preferred.
  • Proficiency in HTML5, CSS3, and modern JavaScript (ES6+); experience with Drupal theme development using Twig templating.
  • Demonstrated experience owning or significantly contributing to an SEO program, including technical SEO, metadata strategy, and use of tools such as Google Search Console or Semrush.
  • Experience managing content in a large-scale CMS: building templates, supporting content editors, and maintaining editorial workflows.
  • Familiarity with Drupal tooling including Composer, Drush, and Git-based version control workflows.
  • Working knowledge of web accessibility standards (WCAG 2.1 AA) and responsive design principles.
  • Familiarity with Google Analytics (GA4) and Google Tag Manager.
  • Ability to translate technical concepts clearly for non-technical colleagues across marketing, enrollment and academic departments.
  • Experience collaborating with a central IT or technology services team; comfortable navigating shared ownership of infrastructure, security and platform decisions.
  • Strong design sensibility: ability to work from designer comps and apply brand guidelines with care and consistency.
  • Comfortable working cross-functionally in a collaborative, deadline-driven environment.

Preferred Qualifications
  • Experience in higher education marketing or enrollment management contexts, with an understanding of student recruitment communications and lifecycle marketing.
  • Familiarity with CSS preprocessors (Sass) and front end build tools (Webpack, Vite).
  • Experience with email marketing platforms (Salesforce Marketing Cloud, Mailchimp, or similar) and HTML email template development.
  • Familiarity with local Drupal development environments such as DDEV or Lando.
  • Drupal certification or equivalent demonstrated expertise.
  • Exposure to UX research methods, usability testing, or information architecture work.

Schedule & Work Environment
This is a hybrid position, with a mix of on-campus work and flexibility for remote work. Specific hybrid arrangements are established in coordination with the supervisor and subject to departmental needs.
Benefits
Gustavus offers competitive and comprehensive benefits which include:
  • Medical insurance (which includes access to Nice Healthcare) as well as dental, vision, and life insurance
  • Workplace accommodations for physical or mental health concerns
  • Onsite health services
  • Free parking, exercise classes, and use of library and athletic facilities
  • Paid parental leave
  • Employer contribution to retirement savings plan (after one year of employment)
  • Tuition scholarships for dependents
  • Tuition benefit plan for employees and spouse
  • 13 paid Holidays + generous PTO plan

Gustavus Adolphus College does not discriminate on the basis of race, color, national origin, ancestry, sex, disability, religion, age, sexual orientation, gender identity, or veteran status in its education or employment programs or activities.
Gustavus Adolphus College is one of the nation's leading private liberal arts colleges serving approximately 1,800 students. The College aspires to be a community of persons from diverse backgrounds who respect and affirm the dignity of all people. Known for its strong science, writing, music, athletics, study-away, and service-learning programs, Gustavus is located on a scenic 340-acre hill in St. Peter, Minnesota only one hour southwest of the Twin Cities.
Contact
Kim Frisch | kfrisch@gustavus.edu | 507-933-7683
Posted: Tue Jul 7, 2026

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