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Web Strategy Jobs in Virginia (NOW HIRING)

Web Strategy - Works to analyze, understand, and inform priorities to optimize customers' upper funnel search & finance experiences on CarMax's digital properties * Product Strategy - Works to build ...

Demonstrated leadership in identifying, planning, developing, and executing web development strategies aligned with organizational mission objectives, including providing technical guidance to a ...

Design, develop, and maintain web-based interfaces and digital experiences supporting Transformation Strategy, Enablement, and Service Experience initiatives. * Create responsive, user-friendly, and ...

Web Production Specialist

Mclean, VA · On-site

$95K - $95K/yr

Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, accurate, and aligned with company strategy. * Partner with SEO/AEO teams to ensure web content is ...

Web Production Specialist

Mclean, VA · On-site

$95K - $95K/yr

Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, accurate, and aligned with company strategy. * Partner with SEO/AEO teams to ensure web content is ...

Design, develop, and maintain web-based interfaces and digital experiences supporting Transformation Strategy, Enablement, and Service Experience initiatives. * Create responsive, user-friendly, and ...

Web Production Specialist

Mclean, VA · On-site

$95K - $95K/yr

Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, accurate, and aligned with company strategy. * Partner with SEO/AEO teams to ensure web content is ...

... our successful strategies in leadership and financial management. We pride ourselves on our ... The Position The Web Developer supports the contract by developing, maintaining, and enhancing web ...

... enhance strategic and technical operations and deployments. Position Overview: The Web Content ... Specialist develops, manages, and maintains high-quality digital content that supports ...

... enhance strategic and technical operations and deployments. Position Overview: The Web Content ... Specialist develops, manages, and maintains high-quality digital content that supports ...

Description The Web Content Developer will assist in the development and maintenance of the organization's digital content strategy on web and mobile channels. Seeking knowledge of Adobe Target ...

Description The Web Content Developer will assist in the development and maintenance of the organization's digital content strategy on web and mobile channels. Seeking knowledge of Adobe Target ...

Description The Web Content Developer will assist in the development and maintenance of the organization's digital content strategy on web and mobile channels. Seeking knowledge of Adobe Target ...

Description The Web Content Developer will assist in the development and maintenance of the organization's digital content strategy on web and mobile channels. Seeking knowledge of Adobe Target ...

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Showing results 1-20

Web Strategy information

See Virginia salary details

$38.7K

$80.2K

$142.8K

How much do web strategy jobs pay per year?

As of Aug 27, 2026, the average yearly pay for web strategy in Virginia is $80,158.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,500.00 and $93,700.00 per year, depending on experience, location, and employer.

What is a web strategy?

A Web Strategy job involves planning, developing, and optimizing an organization's online presence to achieve business goals. This role focuses on website performance, user experience, content strategy, and digital marketing tactics. Web strategists analyze data, align web efforts with business objectives, and collaborate with designers, developers, and marketers. Their goal is to enhance visibility, engagement, and conversions through a well-structured digital approach.

What are the key skills and qualifications needed to thrive in web strategy, and why are they important?

To thrive in Web Strategy roles, you need a deep understanding of website analytics, digital marketing, and user experience design, often complemented by a degree in marketing, communications, or a related field. Familiarity with tools such as Google Analytics, SEO platforms, content management systems, and relevant certifications like Google Analytics Individual Qualification (GAIQ) are common requirements. Strong communication, analytical thinking, and project management skills set top candidates apart. Mastery of these skills ensures effective planning, execution, and optimization of web initiatives to align with business objectives.

What are some typical challenges faced in a web strategy role?

In a Web Strategy position, one of the main challenges is aligning multiple teams—such as marketing, design, and IT—to execute cohesive web initiatives that support overall business goals. You may also encounter rapidly evolving technologies and digital trends, requiring you to stay up-to-date and adapt strategies accordingly. Balancing the needs of various stakeholders while ensuring an optimal user experience can be demanding but is key to creating impactful websites. Successfully navigating these challenges can make your contributions highly visible and position you for future leadership opportunities in digital strategy.

What does a web strategy do?

A web strategist develops plans to improve a website's performance, user experience, and online presence. They analyze data, set goals, and coordinate with designers and developers to implement effective digital marketing and content strategies. Skills in analytics tools and SEO are often essential for this role.

What are the most commonly searched types of Web Strategy jobs in Virginia?

The most popular types of Web Strategy jobs in Virginia are:

What are popular job titles related to Web Strategy jobs in Virginia?

For Web Strategy jobs in Virginia, the most frequently searched job titles are:

Infographic showing various Web Strategy job openings in Virginia as of August 2026, with employment types broken down into 89% Full Time, 8% Part Time, and 3% Contract. Highlights an 81% Physical, 5% Hybrid, and 14% Remote job distribution, with an average salary of $80,158 per year, or $38.5 per hour.

Manager, Retail Strategy & Analytics

Richmond, VA • On-site


Carmax
Automobile Dealers • 10K+ employees

8.0

Company rating: 8.0 out of 10

Based on 373 frontline employees who took The Breakroom Quiz

27th of 738 rated retailers

People enjoy working here

Good employer

Recommended by students


$102K - $163K/yr

Full-time

PTO

Re-posted 12 days ago


Job description

8116 - Midtown Office - 2220 W. Broad Street, Richmond, Virginia, 23220

CarMax, the way your career should be! 

About The Team 

The Retail & Human Resources Strategy team is a world-class community of analysts who work in a collaborative environment that leverages a variety of strategic and technical skillsets to help drive CarMax’s $20B retail sales business and guide decisions impacting the workforce of more than 25,000 Associates. CarMax’s retail business is undergoing an exciting eCommerce & omnichannel transformation which is helping us extend our market leadership while positioning us for future growth. The Strategy team is at the center of this transformation and is focused on driving a cohesive end to end omni channel experience as customers shop on our website, with our contact center, and in our stores.

Our team tackles this work while ensuring we are a great representation of CarMax’s 4 core values: 

Do the Right Thing: We prioritize maintaining the culture of integrity which has set CarMax apart in the used car industry, and promote a respectful and inclusive environment at work 

Put People First: We’re focused on nurturing associate development and on maintaining a healthy work culture, while also making sure our customers are offered a great experience 

Win Together: Teamwork is essential to what we do; we regularly learn from each other and draw on each other’s expertise and perspectives 

Go for Greatness: We continually improve our abilities and the products that we support, to reinforce CarMax’s position as the industry leader 

About The Role 

Buying a car is a major, exciting purchase for customers which involves many steps & considerations from researching vehicles online, to understanding financing, to ultimately buying that perfect car - Each year, millions of customers come to CarMax searching for their perfect car. The Retail & HR Strategy team leverages data, analytics, and strategy to help ensure customers receive a great experience today while driving CarMax’s eCommerce & omnichannel transformation.

There are several sub-teams on Retail & HR Strategy who focus on the different parts of the business. As a Manager, you will work with business partners in our Product, Technology, Human Resources and Operations departments to help drive the business forward on a team focused on one of these areas:   

  • Web Strategy – Works to analyze, understand, and inform priorities to optimize customers’ upper funnel search & finance experiences on CarMax’s digital properties
  • Product Strategy – Works to build & enhance online progression steps that allow customers to complete as much of the car buying process online as desired
  • Customer Experience Center (CEC) Strategy – Works to ensure CarMax’s contact center provides exceptional service to customers needing assistance via phone, text or chat while shopping remotely for a vehicle
  • Sales Strategy – Works to ensure the in-store shopping experience for all customers is exceptional, regardless of they completed steps of the buying process online
  • Business Operations Strategy – Works to enable a fast & easy process for customers in store when they are ready to transact
  • Human Resources (HR) Strategy – Works to improve the Associate experience across CarMax’s workforce, guiding decisions on staffing, compensation & benefits, talent development, retention, and more

What You Will Do – Essential Responsibilities 

  • Be a thought leader who helps set the strategic direction for business partners in Product, Technology, HR and Operations
  • Partner across the business to ensure the strategy of all teams you support ladders to CarMax’s overall vision and strategic plan
  • Develop & enhance analytical tools, such as data sets, models, reports, and dashboards, utilizing them to monitor performance and drive ongoing performance
  • Generate value-creating ideas and work with business partners to prioritize and activate against these ideas
  • Design & analyze tests to evaluate the effectiveness of changes to our products and operations

Qualifications and Requirements 

Ability to consistently deliver at a high level on the responsibilities listed above. Requirements listed below are representative of the knowledge and skills required: 

  • A track record of excellent problem solving, strategic thinking, and quantitative/qualitative analysis
  • Experience conducting large scale data analysis to support conclusions, and a willingness to gain proficiency in data analysis tools such as SQL, or Tableau
  • Ability to apply business and technical knowledge to solve complex problems, produce results, and make recommendations
  • Ability to communicate complex topics to people with varying backgrounds and levels of technical familiarity
  • Willingness and enthusiasm to collaborate with a team of passionate analysts and business partners who are regularly shaping strategy at a big-picture and a detailed level
  • Four or more years of experience in an analytical or strategic role
  • Four-year undergraduate degree with strong academic performance

Work Location and Arrangement: This role will be based out of the CarMax Midtown Office (Richmond, VA) and associates will work onsite 4 days per week.

Work Authorization:  Applicants must be currently authorized to work in the United States on a full-time basis.  Sponsorship will not be considered for this specific role.

About CarMax

CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation’s largest retailer of used cars, with over 200 locations nationwide.

Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community.  We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For®.

Our Commitment to Diversity and Inclusion:

CarMax is committed to bringing together people from different backgrounds and perspectives, providing employees with a safe, welcoming, and inclusive work environment.

CarMax is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, gender expression, genetic information, national origin, protected veteran status, disability status, and any other characteristics protected by law.

Upon an applicant's request, CarMax will consider reasonable accommodation to complete the CarMax Job Application.

The annual salary for this position is:

$102,100.00 - $163,400.00

May be eligible for bonus and equity.

Benefits:

Except as otherwise required by state law, CarMax Associates are entitled to the following paid sick, vacation, and holiday time.

Associates that are considered full-time hourly or commission/incentive eligible:

  • To earn up to 48 hours of sick time per year accrued on a per pay period basis and between 80 hours and 200 hours per year of vacation time after a 90 day waiting period depending on years of continuous service with the Company. 
  • For 8 hours of pay for each of a total of 6 paid scheduled holidays per year plus 1 floating holiday.  If such an Associate does work on a scheduled holiday due to business need, they are eligible for Holiday Premium Pay. 

Associates considered full-time salaried are entitled to paid time away with no specified limit as needed for sick, vacation, bereavement, jury duty, holidays, floating holiday, etc. subject to manager approval. 

For more details about benefits, please visit our CarMax Benefits website.

Upon an applicant's request, CarMax will consider reasonable accommodation to complete the CarMax Job Application.


CarMax logo

About CarMax

Sourced by ZipRecruiter

CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation's largest retailer of used cars, with over 200 locations nationwide. Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For®.

Industry

Automobile dealers and finance and insurance

Company size

10,000+ Employees

Headquarters location

Henrico, VA, US


What CarMax employees say

Pay

Benefits

Hours and flexibility

Workplace

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