Position Summaryย
The Vice President, Credit Card Portfolio is responsible for leading the growth, profitability, and strategic direction of the credit card business for a $2.69B credit union. This executive owns portfolio performance, including new account growth, activation, spend, balances, interchange income, retention, and credit quality. The role combines portfolio management, analytics, product strategy, marketing optimization, and cross-functional leadership to drive sustainable growth while maintaining alignment with the credit union's risk appetite and member-first mission.ย
Key Responsibilitiesย
Develop and execute a credit card growth strategy designed to increase card penetration, new account acquisition, active cardholders, purchase volume, outstanding balances, and overall portfolio profitability.ย
Own portfolio performance and growth objectives, including new accounts, activation rates, card usage, outstanding balances, revolving balances, purchase volume, interchange revenue, net interest income, and return on assets.ย
Lead acquisition strategies through pre-approved, pre-qualified, cross-sell, digital, branch, and partnership channels while optimizing approval rates, activation rates, and cost of acquisition.ย
Develop initiatives to increase purchase volume, transaction frequency, wallet share, rewards engagement, and average spend per active account.ย
Manage portfolio profitability through optimization of pricing, rewards, credit line management, balance transfer programs, promotional offers, and member engagement strategies.ย
Oversee portfolio analytics across acquisition, activation, utilization, spend, revolve rate, attrition, profitability, and lifetime value to identify growth opportunities.ย
Conduct segmentation, cohort, and vintage analyses to improve card penetration, utilization, balances, and profitability.ย
Develop predictive models and forecasting methodologies to project portfolio growth, purchase volume, revolving balances, interchange revenue, profitability, attrition, and lifetime value.ย
Workย with Risk to monitor delinquency, charge-offs, loss rates, fraud losses, and credit quality indicators.ย
Partner with Marketing to monitor campaign effectiveness using performance metrics and ROI analysis to improve conversion, activation, spend growth, and retention outcomes.ย
Assess channel effectiveness across digital, branch, direct mail, and partnerships and adjust investment based on performance and ROI.ย
Build business cases and financial projections for new products, enhancements, partnerships, and growth initiatives.ย
Develop executive dashboards that track portfolio growth, active accounts, card penetration, balances, profitability, activation rates, retention, and credit quality.ย
Present portfolio performance, forecasts, growth opportunities, and strategic recommendations to executive leadership and the Board.ย
Lead, develop, and mentor a high-performing team focused on portfolio growth, analytics, profitability, and member engagement.ย
Qualificationsย
10+ years of progressive experience in credit card portfolio management, consumer lending, payments, or retail banking.ย
Strong experience with portfolio analytics, P&L management, forecasting, segmentation, and growth strategy.ย
Experience leading cross-functional initiatives across Marketing, Risk, Finance, Operations, and Product.ย