ZipRecruiter

Log In

1

Trade Show Representative Jobs (NOW HIRING)

Raya Workforce

Trade Show Technician

Fresno, CA · On-site

$22 - $25/hr

Trade Show Technician - Electrical Services Location: Fresno, CA Job Type: Full-Time | Direct Hire ... Represent the company professionally when working around clients, exhibitors, venues, and other ...

PMMI

Manager, International Trade Shows

Herndon, VA · On-site

Serve as the primary point of contact for external international sales representatives and coordinate related agreements and commission reporting. * Provide general support for PACK EXPO trade show ...

Spinnaker Resorts

Representative

Ormond Beach, FL · On-site

$33K - $38K/yr

SUMMARY The Trade Show-Event Marketing Representative is responsible for performing and/or assisting with all aspects of marketing our resorts at fairs, events, festivals, and trade shows. Under ...

previous pagenext page

Showing results 21-40

All JobsTrade Show Representative Jobs

Trade Show Representative information

See salary details

$12.5K

$54.6K

$94K

How much do trade show representative jobs pay per year?

As of Sep 5, 2026, the average yearly pay for trade show representative in the United States is $54,604.00, according to ZipRecruiter salary data. Most workers in this role earn between $39,500.00 and $71,500.00 per year, depending on experience, location, and employer.

What is a trade show representative?

Trade Show Representatives are professionals responsible for representing a company at trade shows, conventions, and industry events. Their main duties include engaging with potential customers, demonstrating products or services, distributing marketing materials, and gathering leads. They play a key role in promoting brand awareness, building business relationships, and generating sales opportunities. Trade Show Representatives need strong communication skills, product knowledge, and the ability to network effectively. Their efforts help companies expand their reach and connect with new markets.

What does a trade show representative do?

A trade show representative attends an industry event or show, representing a company, non-profit, or another organization. As a trade show representative, your goal is to build relationships with other representatives to create potential networks for new revenue. Your responsibilities include traveling to various shows, networking with other sales representatives, and marketing products or services. To be successful in this role, you need strong interpersonal and sales skills to connect with a broad cross-section of people to build brand awareness. You must also be able to organize, create, and manage show displays.

What are the key skills and qualifications needed to thrive as a trade show representative?

To thrive as a Trade Show Representative, you need strong product knowledge, sales acumen, and presentation skills, often backed by experience in marketing or related fields. Familiarity with CRM systems, lead capture software, and presentation tools is typically required. Exceptional interpersonal skills, adaptability, and the ability to engage and persuade diverse audiences are standout soft skills in this role. These competencies are crucial for building brand awareness, generating leads, and maximizing event ROI in a competitive trade show environment.

What are some common challenges faced by trade show representatives and how can they be managed effectively?

Trade Show Representatives often face challenges such as standing out in a crowded exhibition hall, managing multiple inquiries simultaneously, and ensuring effective follow-up with leads after the event. To overcome these challenges, it's important to be well-prepared with engaging booth materials, prioritize strong communication skills, and use lead management tools to track and nurture potential clients. Teamwork and clear coordination with marketing and sales colleagues also help ensure a successful trade show experience.

What is the difference between Trade Show Representative vs Sales Associate?

AspectTrade Show RepresentativeSales Associate
CredentialsTypically requires sales or marketing experience, sometimes industry-specific certificationsHigh school diploma or equivalent; sales or customer service experience preferred
Work EnvironmentAttends trade shows, exhibitions, and industry eventsWorks in retail stores, showrooms, or sales offices
Employer & Industry UsageUsed by manufacturing, tech, and consumer goods companies at trade eventsCommon in retail, wholesale, and service industries

While both roles involve sales and customer interaction, a Trade Show Representative primarily promotes products at industry events, whereas a Sales Associate works directly with customers in retail settings. The roles differ mainly in environment and specific responsibilities, but both require strong communication skills and sales knowledge.

More about Trade Show Representative jobs

What cities are hiring for Trade Show Representative jobs?

Cities with the most Trade Show Representative job openings:

What states have the most Trade Show Representative jobs?

States with the most job openings for Trade Show Representative jobs include:

What job categories do people searching Trade Show Representative jobs look for?

The top searched job categories for Trade Show Representative jobs are:

Trade Show Representative jobs near you
Infographic showing various Trade Show Representative job openings in the United States as of August 2026, with employment types broken down into 84% Full Time, 14% Part Time, and 2% Contract. Highlights an 77% Physical, 1% Hybrid, and 22% Remote job distribution, with an average salary of $54,604 per year, or $26.3 per hour.

Trade Show Registration Manager

Specialty Equipment Market Association

Diamond Bar, CA • On-site

$100K - $120K/yr

Full-time

Re-posted 14 days ago

Job description

Description:

ORGANIZATION OVERVIEW:

The Specialty Equipment Market Association (SEMA) and Performance Racing Industry (PRI) together represent the heart of the automotive aftermarket and motorsports industries. United by a passion for cars, trucks, SUVs, and racing of every kind, these organizations support a vibrant global marketplace that spans performance parts, advanced racing technologies, restoration, restyling, and the full spectrum of specialty automotive innovation.


SEMA is a dynamic, business-minded nonprofit trade association made up of manufacturers, distributors, retailers, builders, publishers, race teams, and more—an industry ecosystem powering a nearly $53-billion-a-year retail market. Through industry-leading programs, advocacy, research, and world-class events—including the annual SEMA Show, one of the largest automotive trade shows in the world—SEMA helps its members grow, innovate, and succeed.


PRI extends this influence into the global racing marketplace. Since 1986, PRI has been the premier source of business intelligence, cutting-edge technology insights, and community connection for racing professionals. The annual PRI Trade Show in Indianapolis brings together over 1,000 exhibiting companies and thousands of racing stakeholders across every major discipline, supported by PRI’s industry-leading advocacy, media platforms, education programs, and year-round engagement. 


Together, SEMA and PRI fuel the success of thousands of businesses, connect industry professionals worldwide, and preserve and grow the future of automotive performance and racing. 


PURPOSE:

The Trade Show Registration Manager leads the development, analysis, and continuous improvement of registration processes for the industry-leading annual SEMA Show, serving a global community of automotive aftermarket professionals and enthusiasts. This detail-oriented, fast-paced role requires coordination of registration systems, vendors, internal teams, and support staff, along with direct interaction with SEMA members and attendees. Responsibilities also include managing registration for the Exhibitor Summit and evaluating new vendors and solutions to enhance services and create best-in-class events, customer service, and ongoing operational improvement.


RESPONSIBILITIES: 

Registration Operations:

  • Leads implementation of all SEMA Show registration processes, ensuring online and onsite systems launch and function as scheduled.
  • Manages Registration Coordinator, other in-house staff, and onsite temporary teams.
  • Supervises customer service process, coordinating registration vendors and SEMA Departments to provide timely follow-up, process improvements and summary insights.
  • Designs and supervises onsite SEMA Show registration areas and manages onsite operations.
  • Coordinates procurement of registration, materials, work orders and collaborates with SEMA Departments and others to support registration needs.
  • Facilitates attendee, exhibitor, and registration qualification processes, including staffing and temporary support management.
  • Coordinates with external partners (including AAPEX and education providers) to manage event and education sales through registration system.
  • Implements registration process for the annual SEMA Show Exhibitor Summit, including approvals and historical comparisons.

Registration Budget, Data and Reporting:

  • Supports development of annual budget creation, including registration vendor, material, badge mailing and other expenses, invoice reconciliation and fiscal management.
  • Responsible for conducting analysis of registration data, facilitating stakeholders, BOD and Department requirements, and creating data-led business insights.
  • Manages SEMA Show data assets, coordinating with IT on utilizing, archiving and leveraging registration records to meet Show objectives.
  • Maintains registration records in CRM, ensuring data integrity and accessibility for internal stakeholders.
  • Delivers timely summary and historical registration reports on a daily, weekly, and annual basis.
  • Assists in planning and scheduling communications to registered and prospective attendees in collaboration with Marketing and Events Departments.

Registration Vendor Management: 

  • Partners with registration vendors to resolve service and system issues and implements process improvements.
  • Evaluates new vendors and contributes innovative ideas to enhance the registration experience, coordinates RFP processes as needed.
  • Performs additional duties as assigned by the Trade Show Director, VP of Events, and / or SEMA leadership.

Relationships

  • Reports to the Trade Show Director.
  • Interfaces with Show Department stakeholders, support staff personnel and other divisions and Directors as needed.
  • Communicates regularly with Association members, vendors, exhibitors, prospect exhibitors, and attendees.


Pay Range: $100,000 - $120,000


Requirements:

Skills and Knowledge Required

  • Must be able to work in-person in Diamond Bar, CA office each workday.
  • Demonstrates an open mindset committed to self-evaluation and improvement.
  • Highly detailed-oriented and organized.
  • Utilizes data analytic skills to create actionable insights.
  • Effective oral and written communication, organizational, and managerial skills. 
  • An associate or college degree and experience (3-5 years) in the trade show industry, performing similar duties with the stated necessary appropriate skills or proficiencies. 
  • Knowledge of office support tools, computer systems and software, including Salesforce, Nimble, Martus, Ramp, Monday, NetForum, Expocad, Microsoft 365, Excel, PowerPoint, and Access a plus. 
  • Ability to travel to and attend SEMA Shows and events as well as other industry events, as necessary.

This job description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills, relationships or working conditions associated with the position. While it is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add or remove duties and to assign other duties, as necessary.