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Trade Show Representative Jobs in Michigan (NOW HIRING)

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Trade Show Representative information

See Michigan salary details

$10.9K

$47.6K

$81.9K

How much do trade show representative jobs pay per year?

As of Aug 16, 2026, the average yearly pay for trade show representative in Michigan is $47,593.00, according to ZipRecruiter salary data. Most workers in this role earn between $34,400.00 and $62,300.00 per year, depending on experience, location, and employer.

What is the difference between Trade Show Representative vs Sales Associate?

AspectTrade Show RepresentativeSales Associate
CredentialsTypically requires sales or marketing experience, sometimes industry-specific certificationsHigh school diploma or equivalent; sales or customer service experience preferred
Work EnvironmentAttends trade shows, exhibitions, and industry eventsWorks in retail stores, showrooms, or sales offices
Employer & Industry UsageUsed by manufacturing, tech, and consumer goods companies at trade eventsCommon in retail, wholesale, and service industries

While both roles involve sales and customer interaction, a Trade Show Representative primarily promotes products at industry events, whereas a Sales Associate works directly with customers in retail settings. The roles differ mainly in environment and specific responsibilities, but both require strong communication skills and sales knowledge.

What are the key skills and qualifications needed to thrive as a trade show representative?

To thrive as a Trade Show Representative, you need strong product knowledge, sales acumen, and presentation skills, often backed by experience in marketing or related fields. Familiarity with CRM systems, lead capture software, and presentation tools is typically required. Exceptional interpersonal skills, adaptability, and the ability to engage and persuade diverse audiences are standout soft skills in this role. These competencies are crucial for building brand awareness, generating leads, and maximizing event ROI in a competitive trade show environment.

What is a trade show representative?

Trade Show Representatives are professionals responsible for representing a company at trade shows, conventions, and industry events. Their main duties include engaging with potential customers, demonstrating products or services, distributing marketing materials, and gathering leads. They play a key role in promoting brand awareness, building business relationships, and generating sales opportunities. Trade Show Representatives need strong communication skills, product knowledge, and the ability to network effectively. Their efforts help companies expand their reach and connect with new markets.

What are some common challenges faced by trade show representatives and how can they be managed effectively?

Trade Show Representatives often face challenges such as standing out in a crowded exhibition hall, managing multiple inquiries simultaneously, and ensuring effective follow-up with leads after the event. To overcome these challenges, it's important to be well-prepared with engaging booth materials, prioritize strong communication skills, and use lead management tools to track and nurture potential clients. Teamwork and clear coordination with marketing and sales colleagues also help ensure a successful trade show experience.

What does a trade show representative do?

A trade show representative attends an industry event or show, representing a company, non-profit, or another organization. As a trade show representative, your goal is to build relationships with other representatives to create potential networks for new revenue. Your responsibilities include traveling to various shows, networking with other sales representatives, and marketing products or services. To be successful in this role, you need strong interpersonal and sales skills to connect with a broad cross-section of people to build brand awareness. You must also be able to organize, create, and manage show displays.

More about Trade Show Representative jobs

What are popular job titles related to Trade Show Representative jobs in Michigan?

For Trade Show Representative jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Trade Show Representative jobs in Michigan look for?

The top searched job categories for Trade Show Representative jobs in Michigan are:

Trade Show Representative jobs near you
Infographic showing various Trade Show Representative job openings in Michigan as of August 2026, with employment types broken down into 91% Full Time, 6% Part Time, and 3% Contract. Highlights an 87% In-person, and 13% Remote job distribution, with an average salary of $47,593 per year, or $22.9 per hour.

Marketing Representative (Bilingual)

All Weather Seal of West Michigan Inc

Grand Rapids, MI • On-site

$17 - $40/hr

Full-time, Part-time

Medical, Dental, Vision, Retirement, PTO

Posted 17 days ago

Job description

Description:

All Weather Seal of West Michigan is hiring Bilingual Marketing Representatives to represent our award-winning home improvement brand at retail partner locations, community events, home shows, and trade shows throughout the Grand Rapids area.


As a Bilingual Marketing Representative, you'll be the face of our company—engaging homeowners in both English and Spanish, generating qualified leads, and helping us connect with more families throughout the community. No sales experience is required. We provide the training, support, and career path—you bring the energy and bilingual communication skills.


Why Join All Weather Seal?

  • $17.00 per hour + Commission & Bonus
  • Flexible Full-Time & Part-Time Schedules
  • Paid Professional Training
  • Ongoing Coaching & Leadership Development
  • Health, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off
  • Tuition Reimbursement
  • Employee Referral Bonus Program
  • Clear Career Advancement Opportunities
  • Positive, High-Energy Team Environment
  • Established Company with Over 45 Years of Success

What You Will Do

  • As a Bilingual Marketing Representative, you'll help introduce homeowners to our products and services while creating an engaging experience at retail locations and community events.
  • Represent All Weather Seal at retail stores, home shows, trade shows, festivals, and community events.
  • Greet and engage homeowners in both English and Spanish in a friendly, professional manner.
  • Educate customers about our windows, bathroom remodeling, and roofing services.
  • Generate qualified leads and schedule free in-home consultations.
  • Translate and communicate product information clearly to Spanish-speaking customers.
  • Collect and accurately enter customer information into company systems.
  • Maintain an organized, attractive, and inviting booth or display area.
  • Achieve individual and team lead generation goals.
  • Participate in ongoing training, coaching, and team meetings.

What We're Looking For

  • Fluent in both English and Spanish (verbal communication required).
  • Friendly, outgoing, and confident personality.
  • Strong communication and customer service skills.
  • Positive attitude with a strong work ethic.
  • Self-motivated and goal oriented.
  • Reliable transportation.
  • Ability to work evenings and weekends as needed.
  • Comfortable standing and interacting with customers throughout your shift.
  • Previous customer service, retail, marketing, or sales experience is helpful but not required—we'll train the right person.

Keywords: Bilingual Marketing Representative, Bilingual Brand Ambassador, Spanish Speaking Marketing Representative, Retail Marketing Representative, Event Marketing Representative, Community Outreach Representative, Field Marketing Representative, Lead Generation Specialist, Customer Service Representative, Retail Associate, Trade Show Representative, Product Demonstrator, Entry-Level Marketing, Promotional Marketing, Marketing Associate, Home Improvement Marketing, Bilingual Customer Service, Spanish-English Representative. #ZR

Requirements: