What does a trade show representative do?

A trade show representative attends an industry event or show, representing a company, non-profit, or another organization. As a trade show representative, your goal is to build relationships with other representatives to create potential networks for new revenue. Your responsibilities include traveling to various shows, networking with other sales representatives, and marketing products or services. To be successful in this role, you need strong interpersonal and sales skills to connect with a broad cross-section of people to build brand awareness. You must also be able to organize, create, and manage show displays.