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Sr Channel Marketing Manager Jobs (NOW HIRING)

CA|Veracode is currently looking for a highly organized and creative channel marketing professional with a passion for building programs and managing processes that enable our worldwide channel ...

Channel Marketing ManagerSan Antonio, TX | Boston, MAAbout Victory Capital: Victory Capital (NASDAQ: VCTR) is a diversified global asset management firm. We serve institutional, intermediary, and ...

Channel Marketing Manager

Boston, MA · On-site

$96K - $110K/yr

Channel Marketing ManagerSan Antonio, TX | Boston, MAAbout Victory Capital: Victory Capital (NASDAQ: VCTR) is a diversified global asset management firm. We serve institutional, intermediary, and ...

Description We are seeking a Channel Marketing Manager to drive partner marketing initiatives across our ecosystem of value-added resellers (VARs), distributors, OEM partners, and strategic alliances.

Sr Channel Marketing Specialist

Melville, NY · Hybrid

$66K - $82K/yr

The Channel Market Manager is responsible for driving best-in-class marketing to, with, and through Resideo's channels, including a strong focus on security distribution partners. This role will lead ...

Sr Channel Marketing Specialist

Melville, NY · On-site

$66K - $82K/yr

The Channel Market Manager is responsible for driving best-in-class marketing to, with, and through Resideo's channels, including a strong focus on security distribution partners. This role will lead ...

In partnership with the Marketing, Sales, and Customer Service Departments, the Channel Marketing Manager is responsible for managing and scaling Berkshire's indirect channel performance by actively ...

SATO America is seeking a motivated and experienced Channel Marketing Manager to support and grow our partner ecosystem through strategic marketing initiatives. This mid-level role is responsible for ...

Senior Channel Enablement Manager As a Senior Channel Enablement Manager at Fastly, you will drive ... Execute on strategic initiatives with Channel Marketing, Operations and Program Management

Channel Marketing Manager

Charlotte, NC · On-site

$85K - $105K/yr

SATO America is seeking a motivated and experienced Channel Marketing Manager to support and grow our partner ecosystem through strategic marketing initiatives. This mid-level role is responsible for ...

... channel, while also developing marketing motions with Independent Software Vendors (ISVs) and ... Build and deliver messaging that earns buy-in from senior leadership at both Copado and partner ...

Channel Marketing Manager

Chicago, IL · On-site

$110K - $130K/yr

... channel, while also developing marketing motions with Independent Software Vendors (ISVs) and ... Build and deliver messaging that earns buy-in from senior leadership at both Copado and partner ...

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Sr Channel Marketing Manager information

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$19K

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$162K

How much do sr channel marketing manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for sr channel marketing manager in the United States is $108,912.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,500.00 and $140,000.00 per year, depending on experience, location, and employer.

What is a Sr Channel Marketing Manager?

Sr Channel Marketing Managers are experienced professionals responsible for developing and executing marketing strategies with a focus on indirect sales channels, such as partners, distributors, and resellers. They work to optimize relationships with channel partners, drive joint marketing activities, and ensure alignment between the company's goals and channel strategies. Their role often involves analyzing market trends, managing budgets, coordinating campaigns, and measuring the effectiveness of channel programs to increase sales and brand visibility.

How does a Sr Channel Marketing Manager typically collaborate with sales and product teams to drive channel success?

A Sr Channel Marketing Manager works closely with sales and product teams to develop and execute strategies that maximize partner engagement and revenue growth. This collaboration often involves aligning marketing campaigns with sales objectives, providing feedback on product positioning from channel partners, and ensuring that promotional materials meet both partner and end-customer needs. Regular cross-functional meetings and joint planning sessions are common, allowing for seamless communication and agile responses to market demands. Building strong relationships with these internal teams is essential for launching successful channel programs and achieving shared business goals.

What are the key skills and qualifications needed to thrive as a Sr Channel Marketing Manager, and why are they important?

To thrive as a Sr Channel Marketing Manager, you need expertise in channel strategy, partner relationship management, and marketing analytics, typically supported by a bachelor’s degree in marketing or business. Familiarity with CRM systems like Salesforce, marketing automation tools, and data analysis platforms is often required, along with certifications such as HubSpot or Google Analytics. Outstanding communication, negotiation, and leadership skills help build strong partnerships and drive cross-functional collaboration. These skills and qualifications are crucial for maximizing channel performance, expanding market reach, and achieving revenue goals in competitive environments.

What is the difference between Sr Channel Marketing Manager vs Channel Marketing Manager?

AspectSr Channel Marketing ManagerChannel Marketing Manager
Required CredentialsBachelor's degree, experience in marketing and channel strategyBachelor's degree, marketing experience, less seniority
Work EnvironmentStrategic planning, team leadership, cross-department collaborationCampaign execution, partner coordination, tactical tasks
Employer & Industry UsageTech, consumer goods, and B2B companiesRetail, tech, and manufacturing sectors

The Sr Channel Marketing Manager typically has more strategic responsibilities, overseeing larger campaigns and leading teams, whereas the Channel Marketing Manager focuses on executing marketing initiatives with less managerial oversight. Both roles require marketing expertise and industry experience, but the senior role involves higher-level planning and leadership.

More about Sr Channel Marketing Manager jobs

What cities are hiring for Sr Channel Marketing Manager jobs?

Cities with the most Sr Channel Marketing Manager job openings:

What states have the most Sr Channel Marketing Manager jobs?

States with the most job openings for Sr Channel Marketing Manager jobs include:

Infographic showing various Sr Channel Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $108,912 per year, or $52.4 per hour.

Channel Marketing Manager

Veracode

Burlington, MA • On-site

Full-time

Re-posted 12 days ago


Job description

CA|Veracode is currently looking for a highly organized and creative channel marketing professional with a passion for building programs and managing processes that enable our worldwide channel partners to successfully sell and support Veracode's products. This is a new role, established to continue to build excitement and interest within our channel community through the creation of programs and enablement materials to the wider channel, maintaining content within the partner community, and collaborating with the regional marketing managers and the wider global channel community. This is a tremendous growth opportunity to expand the Veracode Partner Program, and implement new marketing initiatives and program infrastructure in support of our expanding global partner base.
This individual will report to the Head of Global Partner and Regional Marketing and will be based in our Burlington, MA headquarters.
Primary Responsibilities
  • Implement tools, programs and processes to effectively drive channel behavior and to enable channel sales growth.
  • Own the delivery of Veracode Partner Program assets, working closely with the corporate marketing team.
  • Work closely with the corporate campaigns team and regional marketing teams to drive demand generation programs through the channel and help drive pipeline.
  • Oversee the Veracode Partner Community. Ensure that content is up to date as new resources and tools are developed. Manage all related partner playbooks by continually reviewing materials and enhancing content as needed.
  • Create off-the-shelf campaign kits to be leveraged by channel partners. Interface with and build relationships with partners for marketing program execution.
  • Manage the monthly channel newsletter and webinar series, collaborating with product marketing and content marketing teams on relevant topics and driving all content.
  • Play a key role in global reporting for channel marketing performance; identify key channel marketing metrics required to support the business and work with marketing operations to deliver as appropriate.
  • Be passionate about building, motivating, supporting and enabling the channel to achieve revenue goals.

Skills & Requirements
Qualifications
  • Minimum of 5+ years marketing experience in a high tech environment. Knowledge of cybersecurity solutions a plus.
  • Experience working with channel partners, and a successful track record in channel marketing.
  • Strong verbal and written communication skills. Enjoys understanding the nuances and details of how technology works.
  • Excellent organizational skills and multi-tasking capabilities; can quickly adapt to changes within a small, fast-paced environment.
  • Strong analytics and reporting capabilities with project planning experience.
  • Demonstrated ability to work effectively across teams dispersed in different geographic regions.
  • Ability to manage multiple projects simultaneously and prioritize time with minimal supervision.
  • Working knowledge of CRM and marketing automation tools

Bachelor's degree required
  • Apply
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Careers
Veracode was founded by world-class security experts - and it continues to attract top problem solvers in the industry. We take pride in the diverse and electrifying culture our employees create. With personnel located across the United States and around the world, we boast a new and exciting approach to how we do business. Our collaborative environment fosters learning and growth within our employees through friendly discussions, hackathon projects and everyday interactions.
At Veracode, we offer a fundamentally different approach to application-layer security - one that's simpler and more scalable than legacy on-premises approaches. Our subscription-based service combines a powerful, cloud-based platform with deep security expertise and best practices for managing enterprise-wide governance programs so that enterprises can speed their innovations to market - without sacrificing security. It's all of these things combined with a little food and a lot of fun that make Veracode a great place to work.