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Multi Channel Marketing Jobs (NOW HIRING)

The Director of Multichannel Marketing manages the strategy, execution, and optimization of channel marketing strategy, with a focus on email and social media marketing programs. This role is a ...

The Director of Multichannel Marketing manages the strategy, execution, and optimization of channel marketing strategy, with a focus on email and social media marketing programs. This role is a ...

The Director of Multichannel Marketing manages the strategy, execution, and optimization of channel marketing strategy, with a focus on email and social media marketing programs. This role is a ...

... multi-channel campaigns that generate pipeline. • Excellent project management skills with the ability to manage multiple programs simultaneously in a deadline-driven environment. • Strong ...

Build and execute multi-channel marketing campaigns to drive awareness, engagement and conversion in Victory Capital's products and strategies * Strategically leverage distribution partner data packs ...

Channel Marketing Manager

Boston, MA · On-site

$96K - $110K/yr

Build and execute multi-channel marketing campaigns to drive awareness, engagement and conversion in Victory Capital's products and strategies * Strategically leverage distribution partner data packs ...

CA|Veracode is currently looking for a highly organized and creative channel marketing professional ... Excellent organizational skills and multi-tasking capabilities; can quickly adapt to changes within ...

Design multi-channel outbound recruitment campaigns (digital, direct, and event-based) that move ... Create "Always-On" marketing programs that drive dealers to lead with the full Generac ecosystem ...

Channel Marketing Manager

Charlotte, NC · On-site

$85K - $105K/hr

Proven ability to develop and execute multi-touch marketing campaigns. * Familiarity with CRM and ... Knowledge of channel programs, incentives, and go-to-market strategies. * Ability to work cross ...

Design multi-channel outbound recruitment campaigns (digital, direct, and event-based) that move ... Create "Always-On" marketing programs that drive dealers to lead with the full Generac ecosystem ...

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Multi Channel Marketing information

See salary details

$57.5K

$72.6K

$85.5K

How much do multi channel marketing jobs pay per year?

As of Jul 31, 2026, the average yearly pay for multi channel marketing in the United States is $72,622.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $80,000.00 per year, depending on experience, location, and employer.

How does a Multi Channel Marketing professional typically collaborate with other departments to ensure campaign success?

Multi Channel Marketing professionals work closely with teams such as sales, product development, creative, and analytics to align messaging and ensure consistency across all channels. Regular cross-functional meetings and campaign planning sessions help to coordinate efforts, share insights, and adjust strategies based on real-time feedback. Effective collaboration ensures that each channel—whether email, social media, paid advertising, or in-store promotions—supports broader business goals and delivers a cohesive customer experience.

What is multi channel marketing?

Multi channel marketing is a strategy that businesses use to reach customers through multiple communication channels, such as email, social media, websites, direct mail, and in-store promotions. The goal is to provide customers with options to engage with a brand in the way that suits them best, increasing the chances of conversion and building stronger relationships. Effective multi channel marketing ensures consistent messaging across all channels while tailoring content to fit each platform's strengths. It also involves tracking customer interactions across channels to optimize campaigns and improve results.

What is the difference between Multi Channel Marketing vs Digital Marketing?

AspectMulti Channel MarketingDigital Marketing
FocusUtilizes multiple channels (email, social media, print, in-store)Primarily online channels (search engines, social media, email)
CredentialsMarketing certifications, communication skillsMarketing, digital media, analytics certifications
Work EnvironmentRetail, events, online platformsOnline, tech-driven companies
UsageBroadly used across industries for integrated campaignsFocused on online presence and digital strategies

Multi Channel Marketing involves managing campaigns across various platforms, both online and offline, to reach diverse audiences. Digital Marketing concentrates on online channels, leveraging digital tools and analytics. While they overlap, Multi Channel Marketing offers a broader approach, integrating multiple touchpoints, whereas Digital Marketing is more specialized in online strategies.

What are the key skills and qualifications needed to thrive as a Multi Channel Marketing Specialist, and why are they important?

To thrive as a Multi Channel Marketing Specialist, you need expertise in campaign strategy, data analysis, and content creation, often supported by a degree in marketing or communications. Familiarity with marketing automation platforms, CRM systems, analytics tools such as Google Analytics, and relevant certifications like HubSpot or Google Ads is highly beneficial. Strong project management, creativity, and communication skills help in coordinating cross-channel initiatives and engaging diverse audiences. These skills are crucial for maximizing reach, optimizing ROI, and ensuring cohesive brand messaging across multiple platforms.
More about Multi Channel Marketing jobs
Infographic showing various Multi Channel Marketing job openings in the United States as of July 2026, with employment types broken down into 76% Full Time, 22% Part Time, and 2% Contract. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $72,622 per year, or $34.9 per hour.

Multi-Channel Marketing Director

CNA

Chicago, IL • On-site

Full-time

Posted 15 days ago


Job description

You have a clear vision of where your career can go. And we have the leadership to help you get there. At CNA, we strive to create a culture in which people know they matter and are part of something important, ensuring the abilities of all employees are used to their fullest potential.
The Director of Multichannel Marketing manages the strategy, execution, and optimization of channel marketing strategy, with a focus on email and social media marketing programs. This role is a critical driver of CNA's brand presence and business growth, building scalable, data-informed campaigns that reach our audiences across the full lifecycle.
The person will bring deep expertise in B2B marketing automation, social media strategy, and marketing analytics, along with the leadership presence to influence cross-functional stakeholders
JOB DESCRIPTION:
Essential Duties & Responsibilities
Performs a combination of duties in accordance with departmental guidelines:
Channel Strategy and Leadership
  • Oversee the development and optimization of external communications across email, social media, paid/earned channels, and external campaigns, ensuring a consistent brand voice across all touchpoints.
  • Manages CNA's end-to-end email marketing strategy, including audience segmentation, campaign design, content development, and performance optimization to increase engagement and conversion.
  • Advances CNA's social media strategy across paid, organic, and employee advocacy programs, driving increased visibility, engagement, and brand advocacy while enabling targeted business unit activation.
  • Champion a culture of testing and iteration, building a structured A/B and multivariate testing cadence and striving to grow and continuously improve our channel strategy
  • Manages agency partners and vendor relationships to ensure scalable, high-quality, and cost-effective execution across external communications initiatives.

Analytics, Technology & Governance
  • Owns the toolset for email and social channels, serving as the internal subject matter expert and primary admin for Adobe Marketo Engage (Marketo), Litmus, Zerobounce, Hootsuite, and LinkedIn Campaign Manager.
  • Define KPIs and reporting frameworks for external communications, leveraging data and insights to continuously optimize performance and demonstrate impact across channels.
  • Partner with Marketing Operations and Technology to maintain clean data flows between Marketo and the CRM (Salesforce preferred), ensuring contact record integrity and compliant data use.
  • Leverage web analytics tools to track campaign attribution, landing page conversion, and multichannel touchpoint data.
  • Evaluate and recommend new tools and technologies that improve workflow efficiency, personalization capabilities, or measurement maturity.

May perform additional duties as assigned.
Reporting Relationship
Typically reports to AVP or above.
Skills, Knowledge & Abilities
  • Deep understanding of email marketing regulatory landscape.
  • Extensive hands-on experience with marketing automation platforms (e.g., Marketo), including segmentation, campaign management, and performance tracking.
  • Deep expertise across paid, owned, and earned media, including social, email and digital channels within a B2B environment.
  • Collaborate closely with business-facing marketers, creative leadership, and the external agency to integrate multichannel programs into broader campaign plans.
  • Present channel strategy, performance results, and investment recommendations to senior marketing leaders and internal stakeholders.
  • Experience establishing KPIs, analyzing performance metrics, and using insights to refine strategies and improve outcomes.
  • Demonstrated success managing complex, cross-functional initiatives with multiple stakeholders, deadlines, and dependencies.
  • Experience leading external partners to deliver high-quality, scalable outcomes while managing budgets effectively.

Education & Experience
  • Bachelor's degree in Marketing, Communications, Business, Journalism, Digital Marketing or related field/discipline or equivalent experience.
  • 7-10 years of progressive B2B marketing experience, with at least 4 years owning email and/or social media strategy at a program or channel level.
  • Property & Casualty insurance industry preferred but not required
  • Certifications/ credentials (one or more preferred but not required): Marketing Automation Certification (e.g. Marketo Certified Associate/Expert). Hands-on experience with a CRM platform, Salesforce preferred and a clear understanding of the Marketo-CRM data relationship. Demonstrated experience with Litmus or equivalent email testing/deliverability tools. Experience with Google Tag Manager for marketing tracking and attribution.

#LI-Hybrid
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In certain jurisdictions, CNA is legally required to include a reasonable estimate of the compensation for this role. In District of Columbia, California, Colorado, Connecticut, Illinois, Maryland, Massachusetts, New York and Washington, the national base pay range for this job level is $97,000 to $189,000 annually. Salary determinations are based on various factors, including but not limited to, relevant work experience, skills, certifications and location. CNA offers a comprehensive and competitive benefits package to help our employees - and their family members - achieve their physical, financial, emotional and social wellbeing goals. For a detailed look at CNA's benefits, please visit cnabenefits.com.
CNA utilizes AI-enabled technology during the recruiting process. For more information, please visit our careers page.
CNA is committed to providing reasonable accommodations to qualified individuals with disabilities in the recruitment process. To request an accommodation, please contact leaveadministration@cna.com