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Sports Strategy Jobs (NOW HIRING)

TEGNA Inc.

Sports Director

New Orleans, LA · On-site

This leader will oversee the station's sports strategy, serve as the primary sports anchor, produce original content, and represent the WWL brand in the community. The ideal candidate is equally ...

UNAVAILABLE

Vice President, Publicis Sports

Manhattan, NY · On-site

$159.70 - $255.65/hr

Provide clients with end to end strategic thought leadership across the full sports and entertainment marketing landscape * Motivate and manage a team in the creation, development and execution of ...

Apple

PR Manager, Fitness & Sports

Cupertino, CA · On-site

Working with PR teams in the US and internationally, you will build and implement our fitness and sports strategy for wearables, lead creative initiatives that showcase how Apple's product and ...

Allied Sports

Director, Strategy

New York, NY · On-site

$105K - $140K/yr

Opportunity Allied Sports is recruiting a Director-level strategist to join our growing Partnership Solutions team, an internal center of excellence that cross-functionally supports the agency ...

Apple

PR Manager, Fitness & Sports

Cupertino, CA

$149K - $225K/yr

Drive strategic planning and execution of external communications for Apple's fitness narrative ... Experience working with sports brands, or sporting events is a plus. Proven track record of ...

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$55.5K

$124.7K

$217.5K

How much do sports strategy jobs pay per year?

As of Aug 11, 2026, the average yearly pay for sports strategy in the United States is $124,659.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $157,500.00 per year, depending on experience, location, and employer.

What are some typical challenges faced in a sports strategy role?

Professionals in Sports Strategy often face the challenge of quickly analyzing large volumes of data to inform critical decisions under tight timelines, especially around game days or key events. They regularly need to balance short-term competitive goals with long-term growth strategies, which can require careful negotiation with coaches, executives, and other stakeholders. Additionally, keeping up with ever-changing analytics tools and evolving industry trends is essential. The dynamic and collaborative nature of the role means adaptability and strong teamwork are key to overcoming these challenges and contributing effectively to the organization's success.

What is a sports strategy?

A Sports Strategy job involves analyzing data, trends, and competitive landscapes to help sports organizations make informed decisions. Professionals in this role work on areas like team performance, business growth, fan engagement, and revenue optimization. They use market research, financial modeling, and analytics to develop long-term strategic plans. This role is common in sports leagues, teams, media companies, and agencies, impacting both on-field and off-field success.

What is a sports strategist?

A sports strategist is a professional who analyzes team performance, game tactics, and opponent strategies to develop plans that improve chances of winning. They often use data analysis, scouting reports, and game theory, and may work closely with coaches and players to optimize performance.

What are the key skills and qualifications needed to thrive in sports strategy?

To excel in Sports Strategy, expertise in data analysis, competitive research, and strategic planning—often supported by a degree in sports management, business, or analytics—is vital. Familiarity with analytics platforms, statistical software (such as Tableau, R, or Excel), and performance tracking systems is typically required. Strong interpersonal communication, critical thinking, and the ability to adapt quickly are crucial soft skills. These capabilities enable effective decision-making and collaboration, which drive organizational success in the competitive sports industry.

More about Sports Strategy jobs
What cities are hiring for Sports Strategy jobs? Cities with the most Sports Strategy job openings:
What are the most commonly searched types of Sports Strategy jobs? The most popular types of Sports Strategy jobs are:
What states have the most Sports Strategy jobs? States with the most job openings for Sports Strategy jobs include:
What job categories do people searching Sports Strategy jobs look for? The top searched job categories for Sports Strategy jobs are:
Sports Strategy jobs near you
Infographic showing various Sports Strategy job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 91% Full Time, 5% Part Time, and 3% Contract. Highlights an 81% Physical, 6% Hybrid, and 13% Remote job distribution, with an average salary of $124,659 per year, or $59.9 per hour.

Sports Director

TEGNA Inc.

New Orleans, LA • On-site

Full-time, Part-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 7 days ago

TEGNA rating

6.7

Company rating: 6.7 out of 10

Based on 46 frontline employees who took The Breakroom Quiz

53rd of 76 rated media

Job description

About TEGNA
TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
WWL Louisiana is seeking an experienced, dynamic, and digitally focused Sports Director to lead the station's sports coverage across broadcast, streaming, digital, and social platforms. The Sports Director is the face of WWL Sports, responsible for delivering compelling storytelling, insightful analysis, and breaking sports coverage that reflects the passion of Louisiana sports fans.
This leader will oversee the station's sports strategy, serve as the primary sports anchor, produce original content, and represent the WWL brand in the community. The ideal candidate is equally comfortable covering the Saints, LSU, Tulane, Pelicans, high school sports, and major sporting events while embracing new storytelling formats including streaming and social media.
Key Responsibilities:
  • Lead WWL Louisiana's overall sports content strategy across television, streaming, digital, and social platforms.
  • Identify opportunities to grow audience engagement through innovative storytelling and original programming.
  • Collaborate with newsroom leadership to integrate sports coverage into major news events when appropriate.
  • Develop long-term coverage plans for major sporting events, seasons, playoffs, championships, and breaking news.
  • Serve as the primary sports anchor for assigned newscasts.
  • Deliver accurate, engaging, and conversational sports reports.
  • Conduct live interviews with athletes, coaches, and community leaders.
  • Anchor live coverage during major sporting events and breaking sports news.
  • Produce enterprise stories that go beyond scores and highlights.
  • Create content that resonates with both passionate sports fans and general audiences.
  • Produce exclusive content for WWL+, WWLTV.com and social media platforms.
  • Create short-form video and digital-first stories optimized for audience engagement.
  • Participate in streaming specials, live digital coverage, and sports-focused programming.
  • Represent WWL Louisiana at community events, charity functions, speaking engagements, and station promotions.
  • Build relationships with sports organizations, schools, universities, and professional teams throughout the region.
  • Serve as a trusted ambassador for the WWL brand.

Requirements:
  • Minimum 5 years of sports reporting and anchoring experience.
  • Exceptional live reporting and storytelling skills.
  • Strong editorial judgment and commitment to journalistic ethics.
  • Experience producing content for digital and social platforms.
  • Excellent writing, interviewing, and communication skills.
  • Ability to work flexible hours, including nights, weekends, holidays, and travel as required.
  • Familiarity with ENPS, Edius or similar newsroom systems preferred.
  • Established presence on social media with demonstrated audience engagement.

Benefits:
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
Recruiting Fraud Alert:To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you regarding consideration of your application or background. Communications with TEGNA employees will either come from a TEGNA email address with a domain of tegna.com or one of our affiliate station domains.
Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
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