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Sports Strategy Jobs in Texas (NOW HIRING)

Lead communications strategy, including media relations, crisis communications, and earned media * Develop Texas Sports Academy's social and digital presence from the ground up, with a bias toward ...

Lead communications strategy, including media relations, crisis communications, and earned media * Develop Texas Sports Academy's social and digital presence from the ground up, with a bias toward ...

Develop and implement strategies to recruit and retain new and current students to participate in club sports and intramurals. * Provide metrics to demonstrate the contributions of club sports and ...

We've built a social sports gaming experience that allows users to compete for leaderboard ... The Role The Promotions Strategy Manager will help determine what offers Fliff runs, who receives ...

We've built a social sports gaming experience that allows users to compete for leaderboard ... The Role The Promotions Strategy Manager will help determine what offers Fliff runs, who receives ...

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Sports Strategy information

See Texas salary details

$51.7K

$116.1K

$202.6K

How much do sports strategy jobs pay per year?

As of Aug 6, 2026, the average yearly pay for sports strategy in Texas is $116,139.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,800.00 and $146,700.00 per year, depending on experience, location, and employer.

What are some typical challenges faced in a sports strategy role?

Professionals in Sports Strategy often face the challenge of quickly analyzing large volumes of data to inform critical decisions under tight timelines, especially around game days or key events. They regularly need to balance short-term competitive goals with long-term growth strategies, which can require careful negotiation with coaches, executives, and other stakeholders. Additionally, keeping up with ever-changing analytics tools and evolving industry trends is essential. The dynamic and collaborative nature of the role means adaptability and strong teamwork are key to overcoming these challenges and contributing effectively to the organization's success.

What is a sports strategy?

A Sports Strategy job involves analyzing data, trends, and competitive landscapes to help sports organizations make informed decisions. Professionals in this role work on areas like team performance, business growth, fan engagement, and revenue optimization. They use market research, financial modeling, and analytics to develop long-term strategic plans. This role is common in sports leagues, teams, media companies, and agencies, impacting both on-field and off-field success.

What is a sports strategist?

A sports strategist is a professional who analyzes team performance, game tactics, and opponent strategies to develop plans that improve chances of winning. They often use data analysis, scouting reports, and game theory, and may work closely with coaches and players to optimize performance.

What are the key skills and qualifications needed to thrive in sports strategy?

To excel in Sports Strategy, expertise in data analysis, competitive research, and strategic planning—often supported by a degree in sports management, business, or analytics—is vital. Familiarity with analytics platforms, statistical software (such as Tableau, R, or Excel), and performance tracking systems is typically required. Strong interpersonal communication, critical thinking, and the ability to adapt quickly are crucial soft skills. These capabilities enable effective decision-making and collaboration, which drive organizational success in the competitive sports industry.

What are the most commonly searched types of Sports Strategy jobs in Texas? The most popular types of Sports Strategy jobs in Texas are:
Infographic showing various Sports Strategy job openings in Texas as of August 2026, with employment types broken down into 91% Full Time, 6% Part Time, and 3% Contract. Highlights an 80% Physical, 5% Hybrid, and 15% Remote job distribution, with an average salary of $116,139 per year, or $55.8 per hour.

Director, Sponsorship Sales (Baylor Sports Properties)

Playy Sports

Waco, TX • On-site

Other

Re-posted 5 days ago


Job description

DIRECTOR, PARTNERSHIP SALES (BAYLOR SPORTS PROPERTIES)

Waco, TX

On-Site

THE RUNDOWN

Playfly Sports is looking for a Director of Sponsorship Sales to join our team in Waco at our Baylor Sports Properties Division. The Director of Sponsorship Sales will be responsible for generating incremental sponsorship revenue on behalf of university to meet and exceed individual and team goals for Playfly. This role will work with the General Manager to pitch and close enterprise partnership agreements. The candidate must be driven and coachable to execute the Playfly Sports Properties revenue model and to understand the distinctive relationship with the university athletics. Lastly, this role will uphold and support by example a culture of hard work, creativity, and collaboration.

WHAT YOU'LL ACCOMPLISH

Open New Revenue Streams: Work with the General Manager to create sales inventory, revenue projections, category strategies, customized partnership platforms, and sponsorship strategy for the university athletics assets.

Drive Revenue Growth: Develop and execute a strategic sales plan to generate new sponsorship revenue and renew existing partners in alignment with Baylor Sports Properties and Baylor Athletics' goals.

Business Development: Identify, research, and cultivate relationships with local, regional, and national brands that align with Baylor Athletics' mission, values, and fan demographics.

Portfolio Management: Oversee an established book of business of corporate partners, ensuring each relationship delivers measurable value and aligns with goals and objectives.

Consultative Selling: Conduct thorough needs assessments to understand client objectives, develop tailored proposals, and negotiate contracts that deliver measurable ROI.

Creative Storytelling: Build compelling sales presentations focusing on unique storytelling that leverage data, fan insights, and integrated marketing opportunities to elevate the partners marketing mix.

Relationship Management: Maintain strong relationships with sponsors, campus stakeholders, and community leaders through consistent communication and in-person engagement.

Industry Expertise: Stay current on sports marketing trends and category developments across the collegiate sports landscape.

Activation Support: Work closely with Baylor Sports Properties Service and Operation team as well as Baylor Athletics internal teams to ensure flawless execution and delivery of partner assets.

Game Day & Event Presence: Represent Baylor Athletics, Baylor Sports Properties, and Playfly Sports Properties with a high level of integrity, attitude and effort for designated home games, university events, and community functions.

WHAT YOU'LL BRING

Bachelor's degree required

5-7 years of direct sales experience in the sports multi-media environment required

Experience with integrated and "conceptual" sales

Familiarity with KORE or similar CRM system

Ability to generate and present ideas/concepts succinctly and provide creative solutions to prospects/clients

Outstanding communication skills are essential for interactions with clients, operational leaders, and other senior executives

Demonstrated professional sales presentation skills

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS

Ability to lift up to 50 lbs.

Ability to sit, stand, and walk-up stairs

This role takes place in an office setting and is a sedentary role

Be available for game days and evening athletic events and coaches shows

Be available to travel for client presentations