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Search Manager Jobs (NOW HIRING)

Own and optimize paid search campaigns to drive customer acquisition and retention at scale ... Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or ...

Paid Search Manager | Energy

Charlotte, NC · On-site +1

$100K - $130K/yr

Own and optimize paid search campaigns to drive customer acquisition and retention at scale. * Launch new campaigns and initiatives aligned with partner goals, testing new strategies to improve reach ...

AI Search Manager (GEO/AEO)

New York, NY · On-site

$100K - $150K/yr

About the role We're looking for an AI Search Manager to help our customers succeed in the new era of AI-driven search. In this role, you'll work closely with brands and agencies, onboarding new ...

Senior Paid Search Manager

Chicago, IL

$156K - $157K/yr

The senior paid search manager is the go-to to execute search campaigns. They are a reliable source on the day to day campaign planning, execution, and analysis of client needs. They are an engineer ...

Senior Paid Search Manager

Chicago, IL · On-site

$156K - $157K/yr

The senior paid search manager is the go-to to execute search campaigns. They are a reliable source on the day to day campaign planning, execution, and analysis of client needs. They are an engineer ...

You'll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily. You will be focused on 1-3 clients that will challenge ...

TurboTenant is looking for a Senior Paid Search Manager to be a driving force behind our growth engine. You'll play a key role in building the nation's best community of landlords by driving high ...

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Search Manager information

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$57K

$82.8K

$120.5K

How much do search manager jobs pay per year?

As of Jul 23, 2026, the average yearly pay for search manager in the United States is $82,845.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,500.00 and $99,500.00 per year, depending on experience, location, and employer.

How does a Search Manager typically collaborate with other departments to optimize campaign performance?

Search Managers frequently work cross-functionally, partnering with content, analytics, and creative teams to ensure campaigns are aligned with overall marketing goals. They often collaborate with data analysts to review performance metrics and identify optimization opportunities, as well as with designers to refine ad creatives. Regular communication with account managers and clients is also common to share insights and adjust strategies based on evolving business objectives. This collaborative approach helps ensure that search campaigns are both effective and integrated with broader digital marketing efforts.

What are the key skills and qualifications needed to thrive as a Search Manager, and why are they important?

To thrive as a Search Manager, you need expertise in search engine marketing (SEM), pay-per-click (PPC) campaign management, data analysis, and a relevant degree in marketing or business. Familiarity with tools such as Google Ads, Microsoft Advertising, Google Analytics, and SEMrush, along with certifications like Google Ads Certification, is typically required. Strong analytical thinking, communication, and project management skills help drive effective campaigns and foster collaboration across teams. These skills are crucial for optimizing search performance, maximizing ROI, and staying competitive in the rapidly evolving digital marketing landscape.

What are Search Managers?

Search Managers are professionals responsible for overseeing and optimizing a company's search engine marketing (SEM) and sometimes search engine optimization (SEO) strategies. They manage campaigns on platforms like Google Ads and Bing Ads, analyze performance data, and adjust tactics to improve visibility, traffic, and conversions. Their role often involves keyword research, budget management, ad copywriting, and collaborating with marketing teams to achieve business goals.

What is the difference between Search Manager vs SEO Specialist?

AspectSearch ManagerSEO Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; experience in digital marketingBachelor's degree in marketing, communications, or related field; SEO certifications often preferred
Work EnvironmentOversees search marketing strategies, manages teams, collaborates with marketing departmentsFocuses on optimizing website content, keyword research, and link-building strategies
Employer & Industry UsageUsed in digital marketing agencies, e-commerce, and large corporationsCommon in marketing teams, digital agencies, and SEO firms

The Search Manager oversees overall search marketing strategies, including paid and organic search, managing teams and campaigns. The SEO Specialist concentrates on optimizing website content and improving organic search rankings. While both roles require marketing knowledge and familiarity with search engines, the Search Manager has broader responsibilities, including strategy development and team management, whereas the SEO Specialist focuses on technical and content optimization tasks.

What cities are hiring for Search Manager jobs? Cities with the most Search Manager job openings:
What are the most commonly searched types of Search jobs? The most popular types of Search jobs are:
Who are the top companies hiring for Search Manager jobs? The top employers for Search Manager jobs are:
What states have the most Search Manager jobs? States with the most job openings for Search Manager jobs include:
Infographic showing various Search Manager job openings in the United States as of July 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $82,845 per year, or $39.8 per hour.
Urban Outfitters Paid Search Manager

Urban Outfitters Paid Search Manager

URBN

Philadelphia, PA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 2 days ago


URBN rating

6.7

Company rating: 6.7 out of 10

Based on 54 frontline employees who took The Breakroom Quiz

31st of 104 rated fashion retailers


Job description

Role Summary
URBN is hiring a results-oriented and analytical Paid Search Manager with deep expertise in paid search to drive the growth of our paid marketing program(s) and accelerate new user acquisition for the Urban Outfitters brand. As the Paid Search Manager, you will play a key role on managing and optimizing significant investments across Google and Microsoft Ads, while closely tracking performance and cost-efficiency metrics.
We're looking for a strong leader who is highly data-driven, constantly looking to elevate execution, challenge existing processes, and champion organization and automation to scale impact and improve outcomes. Members of the team will regularly collaborate with a wide range of cross-functional partners across both the individual brands and broader URBN to share action-oriented insights and drive business.
Role Responsibilities
  • Oversee budget management for multi-million-dollar program(s).
    1. Assist with budget planning and forecasting. Recommend adjustments to investment amounts to ensure Paid Search contributes appropriately to overall brand goals.
    2. In partnership with Paid Search Associates, own daily flighting, including budget/target adjustments. Communicate directly with brand(s) regarding any shifts or changes needed to keep campaigns on course.
  • Oversee full account performance; provide initial screening and resolution for shifts or changes that impact business outcomes.
    1. Closely monitor account performance on a daily + weekly basis with assistance from Paid Search Associates. Understand how and why core metrics are trending over time.
    2. Work with Associates to roll out optimizations based on account trends and report back on how they are impacting the business.
  • Track and monitor reporting across full program on a regular basis (weekly, monthly, quarterly).
    1. Identify new reports and dashboards that will help identify shifts or trends across the program.
    2. Share paid search trends (search terms, competitive shifts, top products) with broader business to help guide decisioning.
  • Partner with Paid Search Director and brand business partners on strategic testing roadmap.
    1. Work with Director to develop and maintain quarterly roadmap in line with business needs and new feature roll outs.
    2. Own major test roll outs - EX launching AI Max, major structural overhauls, new bidding features (Smart Bidding Exploration), etc.
    3. Create measurement and reporting plan for tests. Partner with Associates to ensure both stay regularly updated.
    4. Own final analysis + wrap reports to be shared with broader search team and brand partners
  • Lead collaboration across the search team. Manage Paid Search Associate(s) sharing expertise and encouraging growth.
  • Collaborate with internal teams such as creative, merchandising, and social media to ensure that paid search strategies align with overall brand objectives and messaging.
  • Stay current on the latest industry trends, best practices, and emerging technologies to continually improve campaign performance and drive innovation.
  • Develop and maintain strong relationships with search engine partners, such as Google and Bing, to capitalize on new opportunities and stay informed on platform updates.

Role Qualifications
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5-7+ years of hands-on experience in SEM or performance marketing, preferably in the retail industry.
  • In-depth knowledge of Google Ads, Google Analytics, SA360 (or similar) and Microsoft Advertising.
  • Experience managing complex Paid Search programs with activations across Text and Shopping/PMAX.
  • Feed knowledge a plus.
  • Prior experience leading, managing, or mentoring junior teammates.
  • Strong analytical skills and data-driven mindset, with the ability to interpret and communicate complex data effectively.
  • Excellent verbal and written communication skills.
  • Proven ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
  • Familiarity with other digital marketing channels, such as SEO, YouTube, and Display a plus

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The Perks
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
EEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

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