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Search Manager Jobs in California (NOW HIRING)

Prosum Inc.

Paid Search Manager

Los Angeles, CA · On-site

$105K - $125K/yr

Paid Search Manager Location: Hybrid - Los Angeles, CA (Tuesday & Thursday onsite) Salary: $105,000-$125,000 per year About the Role We're seeking an experienced Paid Search Manager to take ownership ...

Socket.dev

Paid Search Manager

San Francisco, CA · On-site

$85 - $95/hr

This Expert Services Manager is ultimately responsible for all facets of assigned account program performance and client satisfaction on the Skai Search management platform. Partnering with an Expert ...

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Skai

Paid Search Manager

San Francisco, CA · Hybrid

$85K - $95K/yr

This Expert Services Manager is ultimately responsible for all facets of assigned account program performance and client satisfaction on the Skai Search management platform. Partnering with an Expert ...

Publicis Groupe Holdings B.V

Supervisor, Search

Burbank, CA · On-site

$73K - $101K/yr

Plan, manage, optimize, and report out on search campaign performance against client goals across Google, Bing, and Pinterest * Assume accountability and ownership of campaign execution from start to ...

Bidbus, Inc

Senior Paid Search Manager

Irvine, CA · On-site

$130 - $155/hr

This is not just an agency management position--you will work directly within the account. What You'll Own * Strategy and execution for Google Search and Performance Max * Optimization of search ...

Omnicom

Manager, Paid Search

Los Angeles, CA · On-site

... manages client reports and analysis Work with Search Lead to develop campaign strategies and is responsible for the execution of search campaigns against the strategy Responsible for majority of day ...

Omnicom

Manager, Paid Search

Los Angeles, CA · On-site

... and manages client reports and analysis • Work with Search Lead to develop campaign strategies and is responsible for the execution of search campaigns against the strategy • Responsible for ...

Poshmark

Paid Search & Shopping Manager

Redwood City, CA · On-site

$85 - $120/hr

Poshmark is looking for a Paid Search & Shopping Manager to lead the hands‑on execution and operational excellence of our Google Search and Shopping programs within the Growth team. This is a ...

WPP Media

Manager, Paid Search & Social Role Summary and Impact As a Manager, Paid Search & Social, you will be responsible for the strategic planning, operational management, and execution of a client's paid ...

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All JobsSearch JobsSearch Manager JobsSearch Manager Jobs in California

Search Manager information

See California salary details

$56.3K

$81.8K

$118.9K

How much do search manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for search manager in California is $81,760.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,700.00 and $98,200.00 per year, depending on experience, location, and employer.

What is a search manager?

Search Managers are professionals responsible for overseeing and optimizing a company's search engine marketing (SEM) and sometimes search engine optimization (SEO) strategies. They manage campaigns on platforms like Google Ads and Bing Ads, analyze performance data, and adjust tactics to improve visibility, traffic, and conversions. Their role often involves keyword research, budget management, ad copywriting, and collaborating with marketing teams to achieve business goals.

How does a search manager typically collaborate with other departments to optimize campaign performance?

Search Managers frequently work cross-functionally, partnering with content, analytics, and creative teams to ensure campaigns are aligned with overall marketing goals. They often collaborate with data analysts to review performance metrics and identify optimization opportunities, as well as with designers to refine ad creatives. Regular communication with account managers and clients is also common to share insights and adjust strategies based on evolving business objectives. This collaborative approach helps ensure that search campaigns are both effective and integrated with broader digital marketing efforts.

What are the key skills and qualifications needed to thrive as a search manager, and why are they important?

To thrive as a Search Manager, you need expertise in search engine marketing (SEM), pay-per-click (PPC) campaign management, data analysis, and a relevant degree in marketing or business. Familiarity with tools such as Google Ads, Microsoft Advertising, Google Analytics, and SEMrush, along with certifications like Google Ads Certification, is typically required. Strong analytical thinking, communication, and project management skills help drive effective campaigns and foster collaboration across teams. These skills are crucial for optimizing search performance, maximizing ROI, and staying competitive in the rapidly evolving digital marketing landscape.

What is the difference between Search Manager vs SEO Specialist?

AspectSearch ManagerSEO Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; experience in digital marketingBachelor's degree in marketing, communications, or related field; SEO certifications often preferred
Work EnvironmentOversees search marketing strategies, manages teams, collaborates with marketing departmentsFocuses on optimizing website content, keyword research, and link-building strategies
Employer & Industry UsageUsed in digital marketing agencies, e-commerce, and large corporationsCommon in marketing teams, digital agencies, and SEO firms

The Search Manager oversees overall search marketing strategies, including paid and organic search, managing teams and campaigns. The SEO Specialist concentrates on optimizing website content and improving organic search rankings. While both roles require marketing knowledge and familiarity with search engines, the Search Manager has broader responsibilities, including strategy development and team management, whereas the SEO Specialist focuses on technical and content optimization tasks.

What are the most commonly searched types of Search jobs in California?

The most popular types of Search jobs in California are:

What cities in California are hiring for Search Manager jobs?

Cities in California with the most Search Manager job openings:

Search Manager jobs near you
Infographic showing various Search Manager job openings in California as of August 2026, with employment types broken down into 82% Full Time, 15% Part Time, and 3% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $81,760 per year, or $39.3 per hour.

Paid Search Manager

Prosum Inc.

Los Angeles, CA • On-site

$105K - $125K/yr

Other

Posted 22 days ago

Job description

Job Description
Paid Search Manager
Location: Hybrid - Los Angeles, CA (Tuesday & Thursday onsite)
Salary: $105,000-$125,000 per year
About the Role
We're seeking an experienced Paid Search Manager to take ownership of the paid search channel from strategy and hands-on campaign management through lead quality, revenue attribution, and performance reporting.
This is a working manager role for someone who is comfortable operating directly in advertising platforms while also setting channel strategy, building a testing roadmap, managing partners, and communicating performance to marketing leadership.
The ideal candidate is highly analytical, commercially minded, and accountable for outcomes beyond the initial lead.
What You'll Do
  • Own paid search performance across Google Ads and Microsoft Ads, including budgets, pacing, forecasting, and overall channel performance.
  • Build, launch, manage, and optimize campaigns hands-on, including keyword strategy, match types, bidding, audiences, ad copy, extensions, and negative keyword management.
  • Conduct regular account audits and quality reviews to ensure campaigns are structured and managed to a high standard.
  • Build and maintain Salesforce reporting that tracks performance beyond the initial click, including lead-to-appointment, appointment-to-close, customer acquisition cost, and return on ad spend.
  • Analyze performance across campaigns, ad groups, keywords, devices, and geographies.
  • Deliver weekly and monthly performance reporting to marketing leadership, with clear insights, recommendations, and supporting analysis.
  • Own the testing roadmap across keywords, creative, landing pages, bidding strategies, audiences, and emerging platform capabilities.
  • Partner with creative and web teams on landing page, messaging, and offer testing.
  • Work closely with sales leadership to connect lead quality and advertising performance to closed revenue.
  • Manage paid search buyers and external agencies or contractors, establishing clear standards and accountability for execution.
  • Monitor competitive activity and auction dynamics to identify opportunities for profitable incremental investment.
What You Bring
  • 4+ years of hands-on paid search management experience, preferably managing significant monthly media budgets.
  • Advanced proficiency in Google Ads and Microsoft Ads, with the ability to build and manage campaigns directly and audit the work of other practitioners.
  • Experience building and maintaining Salesforce reports and dashboards independently.
  • Strong analytical skills and experience with Excel or Google Sheets, GA4, attribution, offline conversion imports, and call tracking.
  • Experience working in high-consideration, lead-generation, or regulated industries such as financial services, insurance, legal, or healthcare.
  • Experience managing agencies, contractors, media buyers, or direct reports.
  • Strong written and verbal communication skills, with an ability to turn performance data into clear business recommendations.
  • A results-oriented approach and comfort being accountable for channel performance and revenue outcomes.
Preferred Qualifications
  • Experience in financial services, retirement, IRA, or precious metals.
  • Familiarity with advertising and compliance considerations for financial products.
  • Experience with SQL, Looker, or similar analytics tools.
Why Join This Team?
Paid search is a high-intent acquisition channel with significant opportunity to improve performance beyond the initial lead. This role offers meaningful ownership of the channel, autonomy to shape strategy and testing, and direct exposure to marketing leadership.
If you're looking for a role where you can own a paid search channel end-to-end, work directly in the accounts, and connect media performance to business results, this opportunity offers that scope.
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