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Search Manager Jobs in California (NOW HIRING)

Paid Search Manager

San Francisco, CA · On-site +1

$85K - $95K/yr

This Expert Services Manager is ultimately responsible for all facets of assigned account program performance and client satisfaction on the Skai Search management platform. Partnering with an Expert ...

New

Senior Paid Search Manager

Murrieta, CA · On-site

$80K - $132K/yr

Job Summary The Senior Paid Search Manager owns paid search performance across every ProSites vertical, from account structure and bid strategy in Google Ads and Microsoft Advertising to day-to-day ...

New

Supervisor, Search

Burbank, CA · On-site

$73K - $101K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Plan, manage, optimize, and report out on search campaign performance against client goals across Google, Bing, and Pinterest * Assume accountability and ownership of campaign execution from start to ...

Manager, Search Capacity, Amazon Search

Palo Alto, CA · On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Key job responsibilities As the manager of the Search Capacity team, you will lead a team of talented business intelligence engineers, data scientists, and technical program mangers with the ...

Manager, Paid Search

Los Angeles, CA · On-site

  • Medical

  • Dental

  • Life

  • Retirement

... and manages client reports and analysis • Work with Search Lead to develop campaign strategies and is responsible for the execution of search campaigns against the strategy • Responsible for ...

AI Search & SEO Manager

Pleasanton, CA · On-site

$140K - $174K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

What you'll Be Doing: We're looking for an AI Search & SEO Manager to own Vagaro's organic search presence and lead our strategy across the rapidly evolving AI search landscape. This is a high-impact ...

AI Search & SEO Manager

Pleasanton, CA · On-site

$140K - $174K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

What you'll Be Doing: We're looking for an AI Search & SEO Manager to own Vagaro's organic search presence and lead our strategy across the rapidly evolving AI search landscape. This is a high-impact ...

Manage and triage search intake requests across content, technical SEO, and marketing stakeholders-helping prioritize analyses, reporting needs, and optimization opportunities based on business ...

As an SEO Manager , you'll be responsible for managing all aspects of your clients' organic search program. When we say all, we mean everything, so you can't be afraid to get your hands dirty. From ...

As an SEO Manager , you'll be responsible for managing all aspects of your clients' organic search program. When we say all, we mean everything, so you can't be afraid to get your hands dirty. From ...

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Showing results 1-20

Search Manager information

See California salary details

$56.3K

$81.8K

$118.9K

How much do search manager jobs pay per year?

As of Aug 13, 2026, the average yearly pay for search manager in California is $81,760.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,700.00 and $98,200.00 per year, depending on experience, location, and employer.

What does a search manager do?

A search manager oversees the planning, execution, and optimization of search engine marketing strategies, including paid and organic search campaigns. They analyze data, use tools like Google Analytics and AdWords, and coordinate with marketing teams to improve search visibility and performance.

How does a search manager typically collaborate with other departments to optimize campaign performance?

Search Managers frequently work cross-functionally, partnering with content, analytics, and creative teams to ensure campaigns are aligned with overall marketing goals. They often collaborate with data analysts to review performance metrics and identify optimization opportunities, as well as with designers to refine ad creatives. Regular communication with account managers and clients is also common to share insights and adjust strategies based on evolving business objectives. This collaborative approach helps ensure that search campaigns are both effective and integrated with broader digital marketing efforts.

What are the key skills and qualifications needed to thrive as a search manager, and why are they important?

To thrive as a Search Manager, you need expertise in search engine marketing (SEM), pay-per-click (PPC) campaign management, data analysis, and a relevant degree in marketing or business. Familiarity with tools such as Google Ads, Microsoft Advertising, Google Analytics, and SEMrush, along with certifications like Google Ads Certification, is typically required. Strong analytical thinking, communication, and project management skills help drive effective campaigns and foster collaboration across teams. These skills are crucial for optimizing search performance, maximizing ROI, and staying competitive in the rapidly evolving digital marketing landscape.

What is a search manager?

Search Managers are professionals responsible for overseeing and optimizing a company's search engine marketing (SEM) and sometimes search engine optimization (SEO) strategies. They manage campaigns on platforms like Google Ads and Bing Ads, analyze performance data, and adjust tactics to improve visibility, traffic, and conversions. Their role often involves keyword research, budget management, ad copywriting, and collaborating with marketing teams to achieve business goals.

What is the difference between Search Manager vs SEO Specialist?

AspectSearch ManagerSEO Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; experience in digital marketingBachelor's degree in marketing, communications, or related field; SEO certifications often preferred
Work EnvironmentOversees search marketing strategies, manages teams, collaborates with marketing departmentsFocuses on optimizing website content, keyword research, and link-building strategies
Employer & Industry UsageUsed in digital marketing agencies, e-commerce, and large corporationsCommon in marketing teams, digital agencies, and SEO firms

The Search Manager oversees overall search marketing strategies, including paid and organic search, managing teams and campaigns. The SEO Specialist concentrates on optimizing website content and improving organic search rankings. While both roles require marketing knowledge and familiarity with search engines, the Search Manager has broader responsibilities, including strategy development and team management, whereas the SEO Specialist focuses on technical and content optimization tasks.

What are the most commonly searched types of Search jobs in California? The most popular types of Search jobs in California are:
What cities in California are hiring for Search Manager jobs? Cities in California with the most Search Manager job openings:
Infographic showing various Search Manager job openings in California as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, 2% Temporary, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $81,760 per year, or $39.3 per hour.

Paid Search Manager

Skai

San Francisco, CA • On-site, Remote

$85K - $95K/yr

Full-time

Posted 2 days ago

New


Job description

Description
Ready to take your career to the next level?
Skai is looking for the best and the brightest to join our family. We're proud of our industry-leading digital marketing software but we're even prouder of the people behind it. That's where you come in!
The Expert Services Manager is a dynamic thought leader tasked with providing world-class services and strategic consultation to Skai clients. Day to day enablement, campaign creation and optimization, supporting client calls and performance reporting of Search Advertising campaigns will be the primary responsibilities of this role. This Expert Services Manager is ultimately responsible for all facets of assigned account program performance and client satisfaction on the Skai Search management platform. Partnering with an Expert Services Director, this individual will execute and deliver elite-level results to ensure high growth for our clients and maintain the high standards of excellence that our Expert Services team at Skai is known for. Primary channels include Google Ads, Google Performance Max, Microsoft Search, and Microsoft Smart Shopping/Performance Max.
Candidates must have paid shopping and search experience, strong data analysis capabilities, and deep knowledge of the Search ecosystem. The ideal candidate will have a strategic-to-execution mindset and client communication skills needed to clearly guide enterprise brands. In addition to serving external clients, this role will support internal stakeholders by serving as a Search expert for the region with opportunities to drive innovation across search publishers and underpinning Skai's role as a leader in paid search.
Duties and Responsibilities:
• Uphold the team mission to bring about client success and self-sufficiency within search marketing and management
• Execute ad campaigns at an elite level, optimizing performance to exceed clients' goals
• Act as a consultant and advisor to clients regarding media planning, campaign strategy and best practices
• Communicate the success and performance of assigned accounts, both internally and externally
• Provide paid media solutions & expert platform support to clients to enable them to use Skai's tools effectively
• Closely support our client services team and existing clients through QBR and strategic consulting support as needed
• Pursue solutions for managed clients beyond the tools and templates available as needed
• Partner with product development, technical account management, growth, and client success teams to drive platform innovation and capture market opportunity
Requirements
Skai's Requirements:
• Passion, curiosity and a drive to finding efficiencies & opportunities for growth
• Desire to deliver best-in-class service
• Ability to work both independently and as part of a team
• Strong interpersonal communication skills, both in writing and verbally
• Proven track-record of problem-solving
Position Requirements:
• Undergraduate degree
• 3-4 years of hands-on paid search campaign implementation, optimization and management experience
• 3+ years client-facing or customer service experience
• Data analysis, Microsoft Excel, Google Workspace, and AI agentic solutions skills
• Experience collaborating with a global team, both locally and virtually
• Energized by solving problems and finding opportunities to make a client successful
• Experience with Skai or other search marketing platforms preferred
• Google Ads and Microsoft Advertising certifications highly desirable
• Ability to travel occasionally
We are hybrid for the long term - with a great home/ office work mix (three days in office per week), passionate and diverse team members, and a vibrant company culture.
The salary range for this position is $85,000-$95,000. The actual salary amount will vary depending on the applicants experience, skills and abilities as well as internal equity and market data. This position is eligible for additional bonus compensation, full details will be provided during the recruitment process.
Equal Opportunity Employer
Skai, Inc. is an Equal Opportunity Employer. At Skai, we believe ensuring a diverse, equitable, and inclusive workplace is not just an ideal to strive for; it is right, necessary, and our responsibility as humans. Our full DE&I commitment and global framework can be viewed on our company website and are aligned to our core values. We strongly encourage and seek applications from women, people of color, and bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, medical condition including acquired immune deficiency syndrome (AIDS) and AIDS-related conditions, or any other protected status. Also pursuant to the San Francisco Fair Chance Ordinance, we encourage and will consider for employment qualified applicants with arrest and conviction records.
Applicants with Disabilities
Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application.
Skai is an E-Verify employer