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Search Manager Jobs in California (NOW HIRING)

SEO/GEO Manager

San Francisco, CA · On-site

$130K - $170K/yr

SEO/GEO Manager Harper is an AI-native commercial insurance company in San Francisco. We're not bolting AI onto insurance - we're rebuilding the entire business as software, on a simple bet: turning ...

... SEO program managers, fostering an inclusive environment where diverse perspectives drive better outcomes Hire, coach, and develop a team of technical SEO program managers, setting clear goals ...

Analyze, optimize, and manage Google Ads Search, Shopping, and Performance Max campaigns across multiple accounts * Conduct keyword research, ad copywriting, and bid strategy execution to support ...

Minimum Qualifications Minimum of 10 years of experience with SEO for a global brand or digital agency 4+ years of experience directly managing SEO, technical marketing, or program management teams ...

As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...

As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...

Description We are looking for an experienced people manager to lead our Content SEO Program. You'll direct the activities of a functional area, managing a team responsible for content optimization ...

About the Job We currently have an exciting opportunity for an Answer Engine Optimization (AEO) Manager to join our Search Engine Optimization (SEO) team. This individual will enhance Tailored Brands ...

As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...

As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...

Paid Search Specialist

Culver City, CA · On-site

$63.81 - $70.90/hr

Analyze, optimize, and manage paid search campaigns (Search, Shopping, Performance Max) from the ground up, including keyword research, ad copywriting, and bid strategy. * Monitor daily performance ...

Content SEO Program Manager

Culver City, CA · On-site +1

$112K - $171K/yr

As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms - traditional and AI-powered alike. You'll own ...

Showing results 41-60

Search Manager information

See California salary details

$56.3K

$81.8K

$118.9K

How much do search manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for search manager in California is $81,760.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,700.00 and $98,200.00 per year, depending on experience, location, and employer.

What does a search manager do?

A search manager oversees the planning, execution, and optimization of search engine marketing strategies, including paid and organic search campaigns. They analyze data, use tools like Google Analytics and AdWords, and coordinate with marketing teams to improve search visibility and performance.

How does a search manager typically collaborate with other departments to optimize campaign performance?

Search Managers frequently work cross-functionally, partnering with content, analytics, and creative teams to ensure campaigns are aligned with overall marketing goals. They often collaborate with data analysts to review performance metrics and identify optimization opportunities, as well as with designers to refine ad creatives. Regular communication with account managers and clients is also common to share insights and adjust strategies based on evolving business objectives. This collaborative approach helps ensure that search campaigns are both effective and integrated with broader digital marketing efforts.

What are the key skills and qualifications needed to thrive as a search manager, and why are they important?

To thrive as a Search Manager, you need expertise in search engine marketing (SEM), pay-per-click (PPC) campaign management, data analysis, and a relevant degree in marketing or business. Familiarity with tools such as Google Ads, Microsoft Advertising, Google Analytics, and SEMrush, along with certifications like Google Ads Certification, is typically required. Strong analytical thinking, communication, and project management skills help drive effective campaigns and foster collaboration across teams. These skills are crucial for optimizing search performance, maximizing ROI, and staying competitive in the rapidly evolving digital marketing landscape.

What is a search manager?

Search Managers are professionals responsible for overseeing and optimizing a company's search engine marketing (SEM) and sometimes search engine optimization (SEO) strategies. They manage campaigns on platforms like Google Ads and Bing Ads, analyze performance data, and adjust tactics to improve visibility, traffic, and conversions. Their role often involves keyword research, budget management, ad copywriting, and collaborating with marketing teams to achieve business goals.

What is the difference between Search Manager vs SEO Specialist?

AspectSearch ManagerSEO Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; experience in digital marketingBachelor's degree in marketing, communications, or related field; SEO certifications often preferred
Work EnvironmentOversees search marketing strategies, manages teams, collaborates with marketing departmentsFocuses on optimizing website content, keyword research, and link-building strategies
Employer & Industry UsageUsed in digital marketing agencies, e-commerce, and large corporationsCommon in marketing teams, digital agencies, and SEO firms

The Search Manager oversees overall search marketing strategies, including paid and organic search, managing teams and campaigns. The SEO Specialist concentrates on optimizing website content and improving organic search rankings. While both roles require marketing knowledge and familiarity with search engines, the Search Manager has broader responsibilities, including strategy development and team management, whereas the SEO Specialist focuses on technical and content optimization tasks.

What are the most commonly searched types of Search jobs in California? The most popular types of Search jobs in California are:
What cities in California are hiring for Search Manager jobs? Cities in California with the most Search Manager job openings:
Infographic showing various Search Manager job openings in California as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $81,760 per year, or $39.3 per hour.

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 27 days ago


Job description

Company Description

About Team One: 

Team One is Publicis Groupe's fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We're known as the 'architects of aspiration' helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.

We're a team of 400+ creators, doers, and difference-makers across six North American offices-Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Together, we're proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moet Hennessy, Citi., and Cathay Pacific Airlines.

We take pride in our industry-shaping creativity, connection, and exceptional culture (that has landed us awards like Fast Company's Best Workplace for Innovators and Ad Age's "Best Places to Work" in 2024).

Overview

The Team One C.O.R.E.

C = Collaborative

Builds and sustains strong, genuine relationships with people of all levels and takes positive steps to extend network and cultivate connections.  \

O = Optimism

Is utterly reliable, always delivering on promises and maintains the highest standards of honesty and integrity. 

R = Results-Driven

Acts strategically to exceed goals and has the ability to adapt to changes in process and execution.  

E = Entrepreneurial

Constantly looking for and identifying actionable and thought provoking opportunities for the company and executing them. 

GENERAL SUMMARY

The Director, Paid Search will serve as the strategic leader for our Paid Search discipline, overseeing a team of managers and specialists, and setting the vision for best-in-class search strategy, execution, and performance. This role is responsible for building client relationships at the senior level, partnering with cross-functional leads, and ensuring that all Paid Search efforts integrate seamlessly within broader media and marketing initiatives.

The ideal candidate will have deep expertise in Paid Search platforms, advanced knowledge of emerging trends, and proven experience leading teams and delivering measurable business results for enterprise-level clients. 

RESPONSIBILITIES

Strategic Leadership

  • Own the overall Paid Search strategy, ensuring alignment with client business objectives and KPIs.
  • Develop innovative, data-driven search roadmaps that integrate advanced targeting, automation, audience strategies, and creative testing.
  • Partner with cross-channel leads (social, programmatic, analytics, creative) to deliver cohesive, integrated campaigns.

Client & Stakeholder Management

  • Serve as the senior client contact for all Paid Search matters, leading strategy presentations, quarterly business reviews, and performance discussions.
  • Translate complex Paid Search performance data into clear, actionable insights for executive stakeholders.
  • Build trust with clients by proactively identifying opportunities, solving challenges, and anticipating future needs.

Team Leadership & Development

  • Manage, mentor, and grow a team of Media Managers and Specialists, fostering career development and high performance.
  • Establish best practices, process efficiencies, and quality control standards across all Paid Search work.
  • Promote a culture of collaboration, innovation, and continuous learning within the team.

Performance Oversight

  • Oversee budget allocations, pacing, and optimization strategies to ensure campaign success.
  • Review and approve all major campaign deliverables, including strategies, reporting, and optimization plans.
  • Partner with analytics to evaluate performance and generate insights that guide future strategy.

Industry & Vendor Relations

  • Maintain strong relationships with platform representatives (Google, Bing, etc.) to secure access to betas, first-to-market opportunities, and competitive insights.
  • Keep ahead of industry trends, algorithm updates, and new technologies, and translate them into actionable strategies for clients.

EXPERIENCE & EDUCATION

  • Experience: Minimum 4-6 years of Paid Search experience, preferably in an agency environment, with at least 1 year in a leadership/management role overseeing enterprise-level accounts.
  • Education: Bachelor's degree; advanced degree or certifications preferred (Google Ads, SA360) preferred.
  • Industry: Automotive or retail media experience is highly desirable.

SKILLS & ABILITIES

  • Exceptional strategic thinking and ability to translate business goals into measurable Paid Search initiatives.
  • Strong leadership skills with the ability to inspire, mentor, and grow high-performing teams.
  • Deep expertise in Google Ads, Bing Ads, Search Ads 360, and related tools.
  • High proficiency in budget management and forecasting.
  • Strong presentation and storytelling skills for executive audiences.
  • Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities effectively.
Additional Information

Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines.

Compensation Range: $119,510.00  - $179,850.00/annually This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/30/2025.

 Compensation Range: USD $119,510.00 - USD $179,850.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/3/2025.Employment Type: OTHER