What is a search manager?

Search Managers are professionals responsible for overseeing and optimizing a company's search engine marketing (SEM) and sometimes search engine optimization (SEO) strategies. They manage campaigns on platforms like Google Ads and Bing Ads, analyze performance data, and adjust tactics to improve visibility, traffic, and conversions. Their role often involves keyword research, budget management, ad copywriting, and collaborating with marketing teams to achieve business goals.