As a sales apprentice, your job is to prepare for a career in sales, and you learn the necessary skills and gain experience by assisting a more senior sales associate or manager who provides frequent feedback on your performance. Sales associates work in a variety of fields, so your specific duties as a sales apprentice depend on the industry you are interested in. For example, a retail sales apprentice typically works in a showroom or store, providing customers with excellent service. Working in direct marketing or wholesaling, you may provide administrative support for regional salespeople, such as generating leads, following up with customers, and contacting customers about new products or offers. The qualifications for this job include basic computer proficiency, excellent verbal communication, and a high school diploma, although a post-secondary degree may be preferred.