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Retention Associate information

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$31

How much do retention associate jobs pay per hour?

As of May 31, 2026, the average hourly pay for retention associate in the United States is $19.01, according to ZipRecruiter salary data. Most workers in this role earn between $15.14 and $20.19 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Retention Associate, and why are they important?

To thrive as a Retention Associate, you need strong customer service skills, analytical abilities, and a background in sales or customer support, often supported by a relevant degree. Familiarity with CRM software, customer engagement tools, and data analysis platforms is typically required. Excellent communication, problem-solving, and emotional intelligence are vital soft skills for building rapport and addressing customer concerns. These skills are crucial for minimizing customer churn, enhancing satisfaction, and sustaining company growth.

What are some common challenges faced by Retention Associates, and how can they be addressed?

Retention Associates often encounter the challenge of engaging customers who are considering leaving a service or subscription. Handling difficult conversations, understanding customer concerns, and tailoring retention strategies require strong communication and problem-solving skills. Building rapport quickly and demonstrating empathy are essential for success. Many companies provide ongoing training, mentorship, and data-driven tools to help Retention Associates overcome these challenges and achieve their targets.

What are Retention Associates?

Retention Associates are professionals who focus on maintaining and improving customer loyalty for a company. Their main responsibilities include reaching out to existing customers, addressing their concerns, and offering solutions to prevent them from leaving the company. They often work in customer service or sales departments and use their communication skills to resolve issues and ensure customer satisfaction. Retention Associates play a vital role in reducing customer churn and supporting company growth.

What is the difference between Retention Associate vs Customer Service Representative?

AspectRetention AssociateCustomer Service Representative
Required CredentialsHigh school diploma or equivalent; some roles may prefer customer service experienceHigh school diploma or equivalent; customer service experience often preferred
Work EnvironmentOffice setting, often in finance, telecom, or subscription servicesCall centers, retail, or office environments across various industries
Employer & Industry UsageCommon in subscription-based industries, telecom, financeWidely used across retail, telecom, healthcare, and service sectors
Common Search & Comparison IntentOften compared for roles focused on customer retention and loyaltyCompared for roles emphasizing customer support and issue resolution

While both roles involve interacting with customers, a Retention Associate primarily focuses on retaining customers through proactive engagement and loyalty strategies, whereas a Customer Service Representative handles general inquiries and resolves issues. Understanding these differences helps job seekers find roles aligned with their skills and career goals.

More about Retention Associate jobs
What cities are hiring for Retention Associate jobs? Cities with the most Retention Associate job openings:
What are the most commonly searched types of Retention jobs? The most popular types of Retention jobs are:
What states have the most Retention Associate jobs? States with the most job openings for Retention Associate jobs include:
Infographic showing various Retention Associate job openings in the United States as of May 2026, with employment types broken down into 88% Full Time, 6% Part Time, 2% Temporary, and 4% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $39,549 per year, or $19 per hour.
Senior Sales Business Retention Associate

Senior Sales Business Retention Associate

Wolters Kluwer

Wichita, KS • Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 16 days ago


Wolters Kluwer rating

8.8

Company rating: 8.8 out of 10

Based on 23 frontline employees who took The Breakroom Quiz

30th of 184 rated software companies


Job description

The Senior Sales Business Retention Associateis responsible for retaining and growing revenue within an assigned portfolio of existing customers. This role combines account management, consultative selling, and proactive renewal management to maximize customer value and long-term retention.

The Retention Associate owns the renewal lifecycle from early engagement through contract close, proactively building relationships with key contacts, demonstrating product value, and identifying opportunities to expand customer usage. Success in this role requires a strong consultative sales approach focused on renewing business, increasing product adoption, and generating incremental revenue through upsell opportunities.

The primary responsibility of the Retention Associate is to secure researchproduct renewals, increase revenue within the existing customer base through upselling and product adoption, and successfully deliver annual price increases set forth by the business. The Retention Associate also identifies and forwards qualified opportunities to the appropriate Sales channels when appropriate. These functions are performed in a manner consistent with company established timelines and objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Owns and manages a portfolio of existing customer accounts and is responsible for retention, renewal execution, and revenue growth within the assigned book of business.

Responsible for achieving assigned renewal rate and revenue retention targets within the assigned portfolio of accounts while identifying opportunities to increase customer spend through product adoption and expansion.

Learns the full line of CCH TAA Tax Research and Audit products including features, benefits, pricing, intended use, value proposition and competitive position in order to effectively serve clients and position solutions that meet customer needs.

Handles account management activity for Tax Research software customers to effectively promote and facilitate a positive renewal environment for the customer while strengthening long-term relationships.

Proactively manages renewal cycles beginning approximately 90-120 days prior to contract expirationby engaging customers early, reinforcing product value, identifying risks, and positioning successful renewal outcomes.

Initiates and manages customer engagement well in advance of renewal to establish value, mitigate churn risk, and ensure renewal conversations are not limited to invoice delivery.

Executes the consultative sales process for Tax & Accounting Research products and services by staying fully informed of the prescribed sales methodology and aligning solutions with customer workflow and business needs.

Identifies opportunities to expand revenue within existing accounts through upselling, cross-selling, increased product utilization, and additional product adoption.

Conducts outbound customer engagement including phone calls, virtual meetings, and targeted outreach campaigns to build relationships, communicate value, and drive renewal and expansion opportunities.

Maintains consistent proactive engagement with customers through phone, email, and virtual meetings to ensure sufficient activity levels that support renewal success and account growth.

Handles renewal activity for accounts, add-on sales activity, account management and other sales services and effectively tracks and manages renewal cycles throughout the year.

Maintains accurate pipeline management, renewal forecasting, and activity tracking within CRM tools to ensure visibility into renewal health and growth opportunities.

Contributes to new product development that meets customer needs by identifying gaps where current products do not meet client requirements; working with product managers to translate unmet client requirements into business and functional specifications.

Improves WK CCH TAA Tax Research and Auditing market share by strengthening customer relationships, increasing product adoption, and ensuring customers realize the full value of Wolters Kluwer solutions.

Collaborates with Management, Retention Representatives, Account Executives and Alliance Team in developing joint sales plans, business plans, presentations, and creating referrals.

Manages time and resources effectively to accomplish sales goals by planning for and scheduling all required sales activity.

Represents Wolters Kluwer by developing and maintaining comprehensive knowledge of Wolters Kluwer products, industry trends and general business and financial acumen through various sources and initiative.

Communicates Wolters Kluwer competitive advantage to customers in a compelling articulate manner in verbal and written conversations and presentations.

Behaving in ways that demonstrate corporate core values and culture; developing professional and positive relationships with customers and colleagues; and maintaining a reputation of competence, integrity and professionalism.

OTHER DUTIES

Proactively pursues professional development activities (e.g., attending seminars, reviewing professional publications, establishing personal networks).

Manages time and company resources appropriately.

Performs other duties as assigned by supervisor.

JOB QUALIFICATIONS

Education:
BS/BA degree in a business-related field or equivalent work experience in a professional sales setting.

Required Experience

Minimum of 2 years of experience in a sales, account management, customer success, or customer-facing roleincluding:

Experience making presentations to prospective or existing clients to explain the business' products and services and their alignment with the client's needs.

Experience using online presentation tools.

Experience using a consultative sales approach to identify customer needs and position appropriate solutions.

Intermediate experience with recent version of Microsoft operating systems and Office, especially Word and Excel.

Preferred Experience and Training

1 year of experience in a sales retention or account management role with responsibility for renewing and growing existing customer revenue.

Technical, software or online solutions sales experience a plus.

Experience selling on premise and cloud-based solutions and services.

Experience working in a highly matrixed environment.

Formalized sales training (e.g., Holden, Complex Sale, Solutions Selling, Miller Heiman, The Challenger Sales Module, Salesforce.com).

Preferred Knowledge and Abilities

Understands the workflow of Tax Research and Auditing Departments.

Demonstrated ability to create positive working relationships with customers, co-workers and leaders.

Strong customer service, relationship management, and interpersonal skills.

Demonstrated ability to work independently and meet deadlines consistently with minimal supervision.

Good organizational skills and ability to prioritize work effectively to meet business needs.

Excellent English language skills required, both verbal and written.

Experience with CRM tools, i.e. SalesLogix; Salesforce.com; etc

Travel Requirements: 5 - 10%

Attending offsite meetings
Ability to travel independently and overnight
Ability to travel by air
Ability to obtain a credit card

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$40,000.00 - $67,550.00 USDThis role is eligible for Commission.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.


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