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Director Retention Jobs (NOW HIRING)

The Nielsen Company

Director, Retention Marketing

$131K/yr

As Nielsen continues its transformation into a world-class revenue engine, we are seeking a Director of Retention Marketing to own the post-purchase customer journey. You will lead a sophisticated ...

The Nielsen Company

Director, Retention Marketing

As Nielsen continues its transformation into a world-class revenue engine, we are seeking a Director of Retention Marketing to own the post-purchase customer journey. You will lead a sophisticated ...

The Nielsen Company

Director, Retention Marketing

As Nielsen continues its transformation into a world-class revenue engine, we are seeking a Director of Retention Marketing to own the post-purchase customer journey. You will lead a sophisticated ...

DIRECTV

Sr. Dir, Retention Product Marketing

El Segundo, CA · On-site

$162K - $295K/yr

The DIRECTV Retention Strategy team is looking for a dynamic, experienced, and analytical candidate to join us as a Sr. Director, Product Marketing. This key leadership role will be responsible for ...

Directv

Sr. Dir, Retention Product Marketing

El Segundo, CA · Remote

$162K - $295K/yr

The DIRECTV Retention Strategy team is looking for a dynamic, experienced, and analytical candidate to join us as a Sr. Director, Product Marketing. This key leadership role will be responsible for ...

Directv

Sr. Dir, Retention Product Marketing

$162K - $295K/yr

The DIRECTV Retention Strategy team is looking for a dynamic, experienced, and analytical candidate to join us as a Sr. Director, Product Marketing. This key leadership role will be responsible for ...

MANSCAPED

Senior Retention Campaign Manager

OR · On-site +1

Who We're Looking For - Reporting to the Director, Retention Marketing , we are seeking a Senior Retention Campaign Manager to lead the planning, execution, and optimization of global Retention ...

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Director Retention information

See salary details

$21.5K

$89.7K

$160K

How much do director retention jobs pay per year?

As of Aug 24, 2026, the average yearly pay for director retention in the United States is $89,693.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,500.00 and $113,000.00 per year, depending on experience, location, and employer.

What does a director retention do?

A Director of Retention is responsible for developing and implementing strategies to retain customers or clients and reduce churn. They analyze customer data, identify reasons for attrition, and work cross-functionally to improve customer satisfaction and loyalty. This role often involves leading a team, setting retention goals, and collaborating with marketing, sales, and product departments to enhance the customer experience. The Director of Retention plays a key part in maximizing long-term value from existing customers and ensuring sustained business growth.

What are the key skills and qualifications needed to thrive as a director retention, and why are they important?

To thrive as a Director of Retention, you need expertise in customer lifecycle management, data analytics, and retention strategy, usually backed by a bachelor's or master's degree in business, marketing, or a related field. Proficiency with CRM platforms, customer segmentation tools, and data visualization software is typically required. Outstanding leadership, communication, and problem-solving skills help you inspire teams and tailor retention initiatives effectively. These competencies are vital to drive customer loyalty, reduce churn, and achieve sustainable business growth.

What are the primary challenges a director retention faces when implementing new customer loyalty initiatives?

A Director of Retention often encounters challenges such as aligning cross-functional teams, integrating new technologies with existing systems, and accurately measuring the impact of loyalty programs. Navigating resistance to change, both internally and from customers, is common, as is maintaining personalized engagement at scale. Success in this role requires strong project management skills, the ability to analyze customer data, and effective communication across marketing, product, and customer service teams.

What is the difference between Director Retention vs HR Manager?

AspectDirector RetentionHR Manager
Primary FocusDeveloping retention strategies and reducing turnover at an organizational levelManaging overall HR functions, including recruitment, employee relations, and compliance
Required CredentialsBachelor's degree, experience in HR or talent management, strong communication skillsBachelor's or master's degree in HR, Business, or related field, HR certifications often preferred
Work EnvironmentCorporate offices, strategic planning sessions, cross-department collaborationHR departments, employee engagement activities, policy development

While both roles focus on employee management, the Director Retention specializes in strategies to retain talent and reduce turnover, often working at a strategic level. The HR Manager oversees broader HR functions, including recruitment, compliance, and employee relations, with retention being one component of their responsibilities.

What cities are hiring for Director Retention jobs?

Cities with the most Director Retention job openings:

What are the most commonly searched types of Retention jobs?

The most popular types of Retention jobs are:

What states have the most Director Retention jobs?

States with the most job openings for Director Retention jobs include:

What job categories do people searching Director Retention jobs look for?

The top searched job categories for Director Retention jobs are:

Director Retention jobs near you
Infographic showing various Director Retention job openings in the United States as of August 2026, with employment types broken down into 2% As Needed, 83% Full Time, 12% Part Time, 1% Temporary, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $89,693 per year, or $43.1 per hour.

Director, Retention Marketing

The Nielsen Company

Remote

$131K/yr

Full-time

Medical, Retirement, PTO

Re-posted 14 days ago

Job description

Company Description
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job Description
As Nielsen continues its transformation into a world-class revenue engine, we are seeking a Director of Retention Marketing to own the post-purchase customer journey. You will lead a sophisticated dual-track program: providing bespoke, "white-glove" experiences for our top-tier global enterprise clients while building a high-velocity, automated engine to drive retention and cross-sell opportunities across our mid-to-long tail segments.
You are a strategic operator who understands that retention is not just a defensive play, but a growth lever. You have a "General Manager" mindset, capable of pivoting from a high-level executive presentation to the technical nuances of a CRM workflow. You thrive on building from scratch and enjoy the challenge of connecting community engagement to hard revenue outcomes.
Key Responsibilities
  • Elite Account Strategy (The Top 10): Lead the strategy and execution for our highest-stakes global clients. You will design exclusive "white-glove" programs, including high-touch executive engagement and bespoke "In Real Life" (IRL) experiences that solidify long-term partnerships.
  • Scalable Retention Engine: Design and optimize automated lifecycle journeys for the mid-to-long tail customer base. Your goal is to maximize Customer Lifetime Value (CLV) through data-driven retention tactics and identifying expansion/cross-sell opportunities at scale.
  • Segmented CRM Excellence: Own the CRM implementation strategy to ensure every communication is personalized and timely. You will leverage deep segmentation to move away from generic messaging toward a highly relevant, value-based dialogue with every user.
  • Community & Advocacy Building: Bridge the gap between digital and physical engagement by building a thriving customer community. This includes overseeing a dedicated customer forum and a localized event strategy to foster peer-to-peer networking and brand loyalty.
  • Churn Mitigation & Win-Back: Conduct foundational research into customer health and churn drivers. Implement aggressive "win-back" campaigns and proactive health-scoring to protect our global revenue base.
  • Cross-Functional Bridge Building: Work seamlessly with Sales, Product, and Research teams to ensure the customer experience is unified and that the "voice of the customer" informs our broader product roadmap.

Qualifications
  • Experience: 8-12+ years of marketing experience, with a heavy emphasis on Retention, CRM, or Account-Based Marketing (ABM) within a global, complex organization.
  • Retention Expertise: Proven track record of managing both high-touch "white-glove" accounts and high-volume automated retention programs.
  • Technical Fluency: Deep experience with modern GTM stacks, including CRM platforms (e.g., Salesforce), marketing automation, and community platforms.
  • Strategic Leadership: Ability to influence C-suite stakeholders and lead cross-functional teams in a matrixed environment.
  • Education: Bachelor's or Master's degree in Business, Marketing, or a related field.

Additional Information
#LI-MF1
Enabling your best to power a better media future.
Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.
Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives
Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

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