As a remote media buyer, your job is to work from home to manage various aspects of a company's marketing campaigns. This includes deciding on the placement of ads, choosing whether to pursue print or digital campaigns, and helping manage social media accounts. Remote media buyers also help purchase these ads work on evaluating and optimizing each campaign. In this role, you may conduct keyword research, create and manage media schedules, create audience personas, and use analytics software to monitor the performance of digital ad campaigns. Remote media buyers often work with content creators to ensure the company has all material ready for publishing on its planned schedule.