Audience Manager
Westwood, MA · On-site
About Intentsify: WHAT WE DO - Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence.
Audience Manager
Westwood, MA · On-site
About Intentsify: WHAT WE DO - Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence.
Senior Product Manager
Westwood, MA · On-site
$141K - $186K/yr
This role is responsible for translating Intentsify's proprietary intent, campaign results and other engagement data assets into actionable, market-ready insights that drive customer value and ...
Senior Product Manager
Westwood, MA · On-site
$141K - $186K/yr
This role is responsible for translating Intentsify's proprietary intent, campaign results and other engagement data assets into actionable, market-ready insights that drive customer value and ...
Data Contribution Manager
Westwood, MA · On-site
Role Overview The Data Contributions Manager will own the strategy, sourcing, and ongoing management of the data that powers Intentsify's 5x5 product and identity graph. This role pairs strategic ...
Data Contribution Manager
Westwood, MA · On-site
Role Overview The Data Contributions Manager will own the strategy, sourcing, and ongoing management of the data that powers Intentsify's 5x5 product and identity graph. This role pairs strategic ...
Intentsify Llc information
What is Intentsify LLC?
Intentsify LLC is a company specializing in intent data solutions for B2B marketers. They help businesses identify and engage buyers who are actively researching relevant solutions, using advanced data analytics and artificial intelligence. Intentsify’s platform aggregates signals from a variety of sources to deliver actionable insights, enabling marketing and sales teams to improve targeting and increase conversion rates. The company is known for its focus on accuracy, data privacy, and enhancing marketing performance.
What is the typical team structure and collaboration process for roles at Intentsify LLC?
At Intentsify LLC, employees typically work within cross-functional teams that include marketing, sales, customer success, and product specialists. Collaboration is highly encouraged, with regular team meetings and open communication channels to ensure alignment on goals and project timelines. Team members often participate in brainstorming sessions and strategy development, creating an environment where ideas are valued and innovation is supported. This structure allows for professional growth, as employees have the opportunity to learn from peers in various disciplines and take on new responsibilities as the company evolves.
What are the key skills and qualifications needed to thrive as an employee at Intentsify LLC, and why are they important?
To thrive at Intentsify LLC, strong analytical abilities, a background in marketing or data-driven sales, and experience with B2B demand generation are generally required. Familiarity with intent data platforms, CRM systems like Salesforce, and marketing automation tools such as HubSpot or Marketo is often expected. Excellent communication, adaptability, and teamwork are essential soft skills for collaborating with clients and cross-functional teams. These skills and qualifications are crucial for delivering effective intent-driven solutions and ensuring client success in a fast-evolving martech environment.
What is the difference between Intentsify Llc vs Digital Marketing Specialist?
| Aspect | Intentsify Llc | Digital Marketing Specialist |
|---|---|---|
| Credentials | Relevant marketing certifications, analytics skills | Marketing degrees, certifications like Google Ads or HubSpot |
| Work Environment | Agency or corporate marketing teams, data-driven roles | Marketing agencies, corporate marketing departments |
| Industry Usage | Used by companies focusing on digital campaigns and analytics | Commonly employed in digital marketing, advertising, and branding |
Intentsify Llc typically refers to a company or platform involved in digital marketing and analytics, whereas a Digital Marketing Specialist is a role focused on executing marketing strategies. While both require marketing knowledge and certifications, Intentsify Llc may be a specific employer or tool, and the specialist role involves hands-on campaign management. Understanding these differences helps clarify job expectations and career paths in digital marketing.
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Job description
Description:
About Intentsify:
WHAT WE DO - Intentsify provides B2B organizations with the most accurate, comprehensive buyer-intent intelligence in the market today, and solutions to act on that intelligence.
HOW WE DO IT - Delivering and activating proprietary, next-generation precision intent data, Intentsify’s Intelligence Activation Platform identifies companies exhibiting research behaviors directly related to your business solutions, pinpoints where they are in the buying process, surfaces the issues they care about most, and enables you to engage identified companies, quickly and effectively.
WHY WE DO IT - To transform the way B2B organizations consume, interpret, and activate intent—enabling exceptional full-funnel buying experiences that drive revenue.
https://intentsify.io/
About the job:
Intentsify is looking for an Audience managner with experience in the digital advertising ecosystem to support our new B2B Audience offerings. This pivotal role shall own the catalog of syndicated B2B audiences and support the delivery of custom audiences to clients, leveraging Intentsify’s industry-leading data, including the definition of those audiences, the catalog management of those audiences, their distribution through onboarders, data marketplaces, and DSPs, and ongoing analysis of the pricing and competitive landscape of those audiences. The ideal candidate will possess a deep understanding of the programmatic landscape, has hands-on experience in digital media planning and ad trafficking, and wants to define and own one of the fastest growing segments of Intentsify’s business.
Responsibilities:
- Define and maintain the catalog of syndicated audiences commercialized by Intentsify. This includes defining them as a subset of Intentsify’s B2B identity graph, preparing their marketing copy in coordination with the marketing team, and determining the optimum price point to maximize sales of those audiences.
- Systematically define and track the competitive set for each catalog entry in terms of audience size, characteristics, price points, and distribution.
- Work with onboarding and data marketplace platforms like LiveRamp, Lotame, Epsilon, Snowflake, etc. to facilitate the distribution of syndicated and custom audiences to relevant DSPs and SSPs.
- Partner closely with product marketing to develop and maintain marketing materials in support of the catalog, including for distribution via the data marketplaces and for inclusion in Intentsify’s in-house marketing assets / tools.
- Work closely with the sales and pre-sales teams to understand customer requirements for custom audiences.
- Partner closely with the product management, data engineering, and software engineering teams to develop and maintain tooling (both internal and client-facing) to facilitate the management and promotion of the audience catalog.
- Create and deliver regular reports on the sales performance of particular audience segments and the quality of data within those audience segments.
- Partner with the product management, data engineering, and software engineering teams to evolve and extend the data taxonomies underpinning both syndicated and custom audiences for our customers.
- Partner with the finance team to support the tracking and financial reporting related to Intentsify’s Audiences line of business.
Qualifications:
- Experience: 3+ years of digital campaign management experience with an additional 3+ years of product management experience preferred
- Programmatic Advertising Expertise: In-depth knowledge of digital advertising, in particular an understanding of the audience segment ecosystem and audience targeting methods
- Data Management Skills: Familiarity with discussing data concepts, understanding the relationships between data, meta-data, and data taxonomies, and the ability to articulate data structure requirements (hands-on data engineering skills are not needed – but an understanding of data is essential)
- Organizational Skills: Exceptional organizational abilities and the capacity to manage multiple projects simultaneously.
- Communication Skills: Excellent oral and written communication skills across all levels of management.
- Detail-Oriented: Demonstrated ability to manage details meticulously, work efficiently, and adjust priorities as necessary.
- Proactive Attitude: A self-starter mindset with a drive to help achieve company goals.
About Intentsify
Sourced by ZipRecruiter
Industry
Software development
Company size
11 - 50 Employees
Headquarters location
Westwood, MA, US
Year founded
2018