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Publicity Jobs (NOW HIRING)

NBCUniversal

Coordinator, Publicity

Universal City, CA · Hybrid

$50K - $60K/yr

The Coordinator, Publicity will handle administrative duties and assist in supporting earned media campaigns for the NBC/Peacock Scripted publicity team. Responsibilities: * Perform administrative ...

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Publicity information

See salary details

$29K

$61.8K

$88.5K

How much do publicity jobs pay per year?

As of Jun 10, 2026, the average yearly pay for publicity in the United States is $61,822.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What is a publicity job?

A publicity job involves promoting individuals, brands, products, or events to the public through various media channels. Professionals in publicity, often called publicists, work to secure media coverage, write press releases, organize events, and manage public perceptions. Their main goal is to generate positive attention and manage any negative press, helping to shape and maintain a favorable public image for their clients.

What are the key skills and qualifications needed to thrive in a publicity role, and why are they important?

To thrive in a publicity role, you need strong written and verbal communication skills, media relations expertise, and typically a degree in public relations, communications, or a related field. Familiarity with media monitoring platforms, press release distribution tools, and social media management systems is commonly required. Creativity, relationship-building, adaptability, and crisis management are standout soft skills for this position. These skills are crucial for effectively promoting clients or organizations, managing public perception, and achieving positive media coverage.

What are some common challenges faced by professionals working in publicity, and how can they be addressed?

Professionals in publicity often face challenges such as managing tight deadlines, handling crisis communications, and balancing the needs of multiple clients or stakeholders. Staying organized and prioritizing tasks is essential, as is developing strong communication skills to handle media inquiries and public perception effectively. Building solid relationships with journalists and being adaptable to fast-changing news cycles can help address these challenges and ensure successful campaigns.

What is the difference between Publicity vs Public Relations?

AspectPublicityPublic Relations
Primary FocusGenerating media attention and publicity for clients or eventsManaging overall reputation and relationships with the public and stakeholders
ActivitiesPress releases, media outreach, publicity stuntsStrategic communication, crisis management, community engagement
Work EnvironmentMedia events, press conferences, promotional campaignsCorporate offices, client meetings, strategic planning sessions
CredentialsMedia relations skills, communication, creativityCommunication, strategic planning, relationship management

While both Publicity and Public Relations involve communication strategies, Publicity primarily focuses on gaining media attention and creating buzz, often through media outreach and promotional activities. Public Relations encompasses a broader scope, including managing an organization’s reputation, building relationships, and handling crises. Understanding these differences helps in choosing the right career path or service for your needs.

More about Publicity jobs
What cities are hiring for Publicity jobs? Cities with the most Publicity job openings:
What are the most commonly searched types of Publicity jobs? The most popular types of Publicity jobs are:
What states have the most Publicity jobs? States with the most job openings for Publicity jobs include:
Publicity jobs near you
Infographic showing various Publicity job openings in the United States as of June 2026, with employment types broken down into 78% Full Time, 18% Part Time, 2% Temporary, and 2% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $61,822 per year, or $29.7 per hour.
Marketing & Publicity Manager

Marketing & Publicity Manager

Schiffer Publishing

Atglen, PA • Hybrid

Full-time

Posted 25 days ago

Job description

The Marketing and Publicity Manager is responsible for developing and implementing strategic marketing and publicity initiatives and leading the marketing team to promote our diverse catalog of books to our readers and partners. This role requires a dynamic individual with a creative mindset, strong leadership skills, and an understanding of the publishing industry.

This is a full-time position with remote work possible, with a minimum of three days per week required in office at our Atglen, PA headquarters.

Role and Responsibilities

  • Strategic Planning: Develop and execute comprehensive trade and special markets (B2B) and consumer-focused (B2C) strategies that align with the company, imprints, and publication goals and enhance the visibility of our publications. Utilize tools and technologies, including AI, for greatest efficiency and quality of marketing engagement.
  • Budget Management: Oversee departmental budgets for marketing and publicist spend, advertising, marketing co-op, subscriptions, trade shows, and all related activities and relationships.
  • Campaign Management: Lead the planning and execution of integrated marketing and publicity campaigns across various channels, including digital marketing, social media, email, advertising, and traditional media.
  • Author Engagement: Develop strategies for efficient author care and leverage author platforms effectively in marketing and publicity campaigns.
  • Title Marketing: Develop title marketing plans across imprints with the team, including leveling of titles, positioning, and execution oversight. Ensure relevance and alignment with consumer audience growth and engagement goals.
  • Consumer Advertising: Manage consumer advertising on Amazon, Meta, and Google. Drive list acquisition and growth through strategic partnerships, advertising campaigns, and content marketing.
  • Email Marketing: Manage and develop the email marketing programs for B2B and B2C engagement, list segmentation, growth, and interaction.
  • Media Relations: Build and maintain strong relationships with media outlets, journalists, and influencers to secure coverage and reviews for our books.
  • Data-Driven Decision Making: Utilize consumer data, engagement metrics, and retail analytics to inform decisions about frontlist and backlist promotions.
  • Marketing Collateral: Oversee and direct the creation of on-brand, customer-facing marketing collateral, including digital design assets, postcards, social graphics, ads, A+ content, catalogs, and flyers.
  • Data and Discoverability: Optimize ONIX and title-related data, keywords, and metadata to support positioning and discoverability.
  • Cross-functional Collaboration: Work closely with Sales and Editorial teams to ensure cohesive and impactful campaigns. Provide feedback to acquisitions, editorial, and sales on title and imprint positioning.
  • Team Leadership: Manage and mentor a team of 4-5 marketing and publicity professionals and freelancers, providing guidance, support, and fostering a collaborative and creative work environment.
  • Event Coordination: Plan and execute trade shows, promotional events, and author engagements to enhance book visibility and connect with target audiences.

Qualifications and Education Requirements

  • Bachelor's Degree
  • Minimum 5+ years of book marketing experience

Skills

  • Strong leadership and team motivation skills, coupled with strategic thinking and creativity in marketing initiatives.
  • In-depth knowledge of consumer and retail advertising on Amazon and Meta is essential.
  • Proficiency in data and analytics; ability to leverage data as a crucial decision-making tool.
  • Confident decision-maker, capable of acting independently or with minimal feedback.
  • Strong problem-solving skills, with the ability to constructively level-set expectations.
  • Understanding of ROI and KPI metrics for informed project and resource allocation.
  • Sense of humor and ability to maintain a positive work environment while staying focused on tasks.

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