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Publicity Jobs (NOW HIRING)

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Publicity information

See salary details

$29K

$61.8K

$88.5K

How much do publicity jobs pay per year?

As of Jun 10, 2026, the average yearly pay for publicity in the United States is $61,822.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What is a publicity job?

A publicity job involves promoting individuals, brands, products, or events to the public through various media channels. Professionals in publicity, often called publicists, work to secure media coverage, write press releases, organize events, and manage public perceptions. Their main goal is to generate positive attention and manage any negative press, helping to shape and maintain a favorable public image for their clients.

What are the key skills and qualifications needed to thrive in a publicity role, and why are they important?

To thrive in a publicity role, you need strong written and verbal communication skills, media relations expertise, and typically a degree in public relations, communications, or a related field. Familiarity with media monitoring platforms, press release distribution tools, and social media management systems is commonly required. Creativity, relationship-building, adaptability, and crisis management are standout soft skills for this position. These skills are crucial for effectively promoting clients or organizations, managing public perception, and achieving positive media coverage.

What are some common challenges faced by professionals working in publicity, and how can they be addressed?

Professionals in publicity often face challenges such as managing tight deadlines, handling crisis communications, and balancing the needs of multiple clients or stakeholders. Staying organized and prioritizing tasks is essential, as is developing strong communication skills to handle media inquiries and public perception effectively. Building solid relationships with journalists and being adaptable to fast-changing news cycles can help address these challenges and ensure successful campaigns.

What is the difference between Publicity vs Public Relations?

AspectPublicityPublic Relations
Primary FocusGenerating media attention and publicity for clients or eventsManaging overall reputation and relationships with the public and stakeholders
ActivitiesPress releases, media outreach, publicity stuntsStrategic communication, crisis management, community engagement
Work EnvironmentMedia events, press conferences, promotional campaignsCorporate offices, client meetings, strategic planning sessions
CredentialsMedia relations skills, communication, creativityCommunication, strategic planning, relationship management

While both Publicity and Public Relations involve communication strategies, Publicity primarily focuses on gaining media attention and creating buzz, often through media outreach and promotional activities. Public Relations encompasses a broader scope, including managing an organization’s reputation, building relationships, and handling crises. Understanding these differences helps in choosing the right career path or service for your needs.

More about Publicity jobs
What cities are hiring for Publicity jobs? Cities with the most Publicity job openings:
What are the most commonly searched types of Publicity jobs? The most popular types of Publicity jobs are:
What states have the most Publicity jobs? States with the most job openings for Publicity jobs include:
Infographic showing various Publicity job openings in the United States as of June 2026, with employment types broken down into 78% Full Time, 18% Part Time, 2% Temporary, and 2% Contract. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $61,822 per year, or $29.7 per hour.
Digital Publicity Coordinator

Digital Publicity Coordinator

Brigade Marketing LLC

New York, NY • On-site

$50K - $55K/yr

Full-time

Posted 26 days ago


Job description

Company Description

Brigade is a leading full-service Digital Marketing and Publicity agency providing a wide range of services to entertainment industry clients. We work closely with an impressive list of top-tier companies including Universal, Netflix, Focus Features, United Artists, Hulu, Disney, just to list a few. Our focus is on marketing for motion pictures and television.

To put it mildly, we love our work. Our culture is driven by a unique blend of creative and passionate people who thrive on pushing ourselves to take our work to the next level. The people who really fit in here are hands-on, ego-less and talented individuals who don't mind rolling up their sleeves and chipping in wherever work needs to be done. The work we do is innovative, fun, and creative.

Job Description

We are are looking for Digital Publicity Coordinator to work with our Publicists on in the execution of their campaigns.  

You'll work on:

  • Daily breaks and press clippings - pulling quality screen grabs from sites featuring campaign coverage
  • Assisting with talent appearances/press functions
  • Researching and updating press lists
  • Aid in pitching features, exclusives, talent interviews, festival coverage, etc.
  • Sending status call agendas + post call notes
  • Maintaining stellar press and client relations
  • Sweeping magazines and digital outlets for pickup
  • Putting together Campaign Wrap Reports
Qualifications

We're looking for:

  • Experience working in a publicity environment, preferably entertainment publicity
  • Strong interpersonal skills and ability to work in high-pressure situations
  • Outstanding organizational skills and attention to detail
  • Exceptional verbal and written communication skills
  • Familiarity with the media and entertainment blogosphere
  • A keen sense of online editorial outlets, editors and bloggers - including presence, following and influence within the social media space
  • Interest in Film & TV 

Compensation: $50,000-$55,000 plus overtime

Additional Information

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