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Publicity Jobs (NOW HIRING)

Hachette Book Group

Senior Publicity Manager

New York, NY · Hybrid

$85 - $95K/hr

Create,presentand implement integrated publicity campaigns for designated lists and titles/productsfor 6-10 books per season, primarily focused on food & drink titles, as well as other adjacent ...

Havas Group

Publicity Assistant

San Diego, CA · On-site

$20/hr

The Publicity Assistant program is designed for those new to PR. Publicity Assistants support account teams on various client projects while also building relationships with media and influencers to ...

Havas Health Inc.

Publicity Assistant

San Diego, CA · Hybrid

$20/hr

The Publicity Assistant program is designed for those new to PR. Publicity Assistants support account teams on various client projects while also building relationships with media and influencers to ...

Havas Edge

Publicity Assistant

San Diego, CA · Hybrid

$20/hr

The Publicity Assistant program is designed for those new to PR. Publicity Assistants support account teams on various client projects while also building relationships with media and influencers to ...

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Publicity information

See salary details

$29K

$61.8K

$88.5K

How much do publicity jobs pay per year?

As of Aug 17, 2026, the average yearly pay for publicity in the United States is $61,822.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What is publicity?

A publicity job involves promoting individuals, brands, products, or events to the public through various media channels. Professionals in publicity, often called publicists, work to secure media coverage, write press releases, organize events, and manage public perceptions. Their main goal is to generate positive attention and manage any negative press, helping to shape and maintain a favorable public image for their clients.

What are the key skills and qualifications needed to thrive in publicity, and why are they important?

To thrive in a publicity role, you need strong written and verbal communication skills, media relations expertise, and typically a degree in public relations, communications, or a related field. Familiarity with media monitoring platforms, press release distribution tools, and social media management systems is commonly required. Creativity, relationship-building, adaptability, and crisis management are standout soft skills for this position. These skills are crucial for effectively promoting clients or organizations, managing public perception, and achieving positive media coverage.

What are some common challenges faced by professionals working in publicity, and how can they be addressed?

Professionals in publicity often face challenges such as managing tight deadlines, handling crisis communications, and balancing the needs of multiple clients or stakeholders. Staying organized and prioritizing tasks is essential, as is developing strong communication skills to handle media inquiries and public perception effectively. Building solid relationships with journalists and being adaptable to fast-changing news cycles can help address these challenges and ensure successful campaigns.

What is the difference between Publicity vs Public Relations?

AspectPublicityPublic Relations
Primary FocusGenerating media attention and publicity for clients or eventsManaging overall reputation and relationships with the public and stakeholders
ActivitiesPress releases, media outreach, publicity stuntsStrategic communication, crisis management, community engagement
Work EnvironmentMedia events, press conferences, promotional campaignsCorporate offices, client meetings, strategic planning sessions
CredentialsMedia relations skills, communication, creativityCommunication, strategic planning, relationship management

While both Publicity and Public Relations involve communication strategies, Publicity primarily focuses on gaining media attention and creating buzz, often through media outreach and promotional activities. Public Relations encompasses a broader scope, including managing an organization’s reputation, building relationships, and handling crises. Understanding these differences helps in choosing the right career path or service for your needs.

More about Publicity jobs

What cities are hiring for Publicity jobs?

Cities with the most Publicity job openings:

What are the most commonly searched types of Publicity jobs?

The most popular types of Publicity jobs are:

What states have the most Publicity jobs?

States with the most job openings for Publicity jobs include:

Publicity jobs near you
Infographic showing various Publicity job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 17% Part Time, 2% Temporary, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $61,822 per year, or $29.7 per hour.

Director, Publicity (ABC News)

Disney Cruise Line - The Walt Disney Company

Washington, DC • On-site

$135.80 - $186.60/hr

Other

Posted 5 days ago

Job description

Director, Publicity

Director, Publicity will manage media relations for ABC News’ Washington DC Bureau, including supporting DC-based events and initiatives, key news talent and executives, and leading program publicity efforts for the Emmy Award winning “This Week with George Stephanopoulos,” ABC News’ pre‑eminent, top‑rated Sunday public affairs program, featuring newsmaker interviews and dynamic roundtable discussions and debates on a wide range of global issues and politics.

This role will work closely with the ABC News’ SVP and the VP of Communications & Publicity in NYC as well as the DC Bureau Chief to serve as a primary point of contact with media for DC‑based communication efforts.

Additionally, this role will work closely with the Executive Producer and team for “This Week with George Stephanopoulos” on all media outreach and program publicity for the program, including announcing and promoting weekly guests, servicing transcripts, positioning weekly program ratings and creating an overall strategy for the public affairs show based on priorities and opportunities.

As such, the role also interacts with external program guests and their representatives and would require working in person Wednesday–Sunday, with Monday and Tuesday off.

Responsibilities
  • Serve as a primary point of contact with media and spokesperson for ABC News’ DC Bureau, executives and talent
  • Work with DC‑based correspondents and producers to ensure their exclusives and stories are amplified externally
  • Develop and facilitate publicity opportunities for DC‑based anchors/hosts/correspondents, including pitching and covering interviews, features, speaking engagements or panels
  • Help lead planning efforts on all DC‑based events including the White House Correspondents Dinner, program screenings and more
  • Support political coverage which can include election coverage, polling and more
  • Draft relevant press materials including releases, remarks, talking points, messaging and more
  • Develop strategies to implement, manage and broaden social media impact via PR channels and work closely with program and ABC News social teams
  • Partner with Human Resources and DC Bureau Chief on any internal employee events and communications for bureau
Required Experience
  • At least ten years of experience in public relations, corporate communications, or related field
  • Proven experience developing and executing publicity strategies in a fast‑paced environment
  • Strong track record of securing earned media coverage
  • Experience supporting high‑profile talent and executives
  • Excellent written, verbal, and presentation skills
  • Demonstrated ability to manage multiple priorities under tight deadlines
  • Willingness to work a flexible schedule, including early mornings, evenings, and weekends in support of news cycles (Wednesday‑Sunday schedule)
  • Bachelor’s degree in related field or equivalent work experience
Preferred Qualifications
  • Experience in news, political, or broadcast media environments
  • Strong understanding of the political landscape and DC media ecosystem
  • Established relationships with national and political press
Compensation

The hiring range for this position in Washington, D.C. is $135,800.00 to $186,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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