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Publicity Jobs (NOW HIRING)

Director of Publicity & Strategic Partnerships Reports To: Vice President of Marketing & Communications General Description of Responsibilities Working closely with the Vice President of Marketing ...

Create,presentand implement integrated publicity campaigns for designated lists and titles/productsfor 6-10 books per season, primarily focused on food & drink titles, as well as other adjacent ...

Senior Publicity Manager

New York, NY · On-site

$75K - $95K/yr

We are seeking a Sr. Publicity Manager to join Little, Brown & Company, a division of Hachette Book Group, in a very active department within a dynamic, renowned publishing program. This is a unique ...

Senior Publicity Manager

New York, NY · On-site

$75K - $95K/yr

We are seeking a Sr. Publicity Manager to join Little, Brown & Company, a division of Hachette Book Group, in a very active department within a dynamic, renowned publishing program. This is a unique ...

$171 - $293/hr

Multicultural Publicity Manager We are looking for candidates to be a part of a team that focuses on diverse audiences within the publicity organization at Netflix. The role will help devise and ...

Showing results 21-40

Publicity information

See salary details

$29K

$61.8K

$88.5K

How much do publicity jobs pay per year?

As of Sep 7, 2026, the average yearly pay for publicity in the United States is $61,822.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What is publicity?

A publicity job involves promoting individuals, brands, products, or events to the public through various media channels. Professionals in publicity, often called publicists, work to secure media coverage, write press releases, organize events, and manage public perceptions. Their main goal is to generate positive attention and manage any negative press, helping to shape and maintain a favorable public image for their clients.

What are the key skills and qualifications needed to thrive in publicity, and why are they important?

To thrive in a publicity role, you need strong written and verbal communication skills, media relations expertise, and typically a degree in public relations, communications, or a related field. Familiarity with media monitoring platforms, press release distribution tools, and social media management systems is commonly required. Creativity, relationship-building, adaptability, and crisis management are standout soft skills for this position. These skills are crucial for effectively promoting clients or organizations, managing public perception, and achieving positive media coverage.

What are some common challenges faced by professionals working in publicity, and how can they be addressed?

Professionals in publicity often face challenges such as managing tight deadlines, handling crisis communications, and balancing the needs of multiple clients or stakeholders. Staying organized and prioritizing tasks is essential, as is developing strong communication skills to handle media inquiries and public perception effectively. Building solid relationships with journalists and being adaptable to fast-changing news cycles can help address these challenges and ensure successful campaigns.

What is the difference between Publicity vs Public Relations?

AspectPublicityPublic Relations
Primary FocusGenerating media attention and publicity for clients or eventsManaging overall reputation and relationships with the public and stakeholders
ActivitiesPress releases, media outreach, publicity stuntsStrategic communication, crisis management, community engagement
Work EnvironmentMedia events, press conferences, promotional campaignsCorporate offices, client meetings, strategic planning sessions
CredentialsMedia relations skills, communication, creativityCommunication, strategic planning, relationship management

While both Publicity and Public Relations involve communication strategies, Publicity primarily focuses on gaining media attention and creating buzz, often through media outreach and promotional activities. Public Relations encompasses a broader scope, including managing an organization’s reputation, building relationships, and handling crises. Understanding these differences helps in choosing the right career path or service for your needs.

More about Publicity jobs

What cities are hiring for Publicity jobs?

Cities with the most Publicity job openings:

What are the most commonly searched types of Publicity jobs?

The most popular types of Publicity jobs are:

What states have the most Publicity jobs?

States with the most job openings for Publicity jobs include:

Infographic showing various Publicity job openings in the United States as of August 2026, with employment types broken down into 80% Full Time, 18% Part Time, 1% Temporary, and 1% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $61,822 per year, or $29.7 per hour.

Director, Worldwide Publicity

Lionsgate

Santa Monica, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 15 days ago


Lionsgate rating

6.9

Company rating: 6.9 out of 10

Based on 5 frontline employees who took The Breakroom Quiz


Job description

Summary of Position
The Director, Worldwide Publicity will report to the SVP, Worldwide Publicity and support the development and execution of publicity campaigns for Lionsgate theatrical releases throughout the full lifecycle of each film. The role will specialize in talent relations, serving as a key liaison to talent and their representatives while overseeing press requests, publicity logistics and overall talent management across assigned campaigns.
Responsibilities
  • Manage assigned publicity campaigns under the strategic direction of the SVP, Worldwide Publicity, while providing guidance to the Coordinator and Assistant across campaign priorities.
  • Liaison between the studio, talent and their representatives, maintaining proactive communication around campaign strategy, publicity opportunities and requests.
  • Support publicity campaigns from production through theatrical release and Home Entertainment, contributing to overall strategy, planning and execution.
  • Partner with the SVP, Worldwide Publicity and collaborate across Strategy, Digital, Media, Creative, Field & Events, Visual Communications and other internal teams and external agencies.
  • Manage talent and filmmaker publicity across assigned campaigns, including press opportunities, interviews, appearances, content capture, press days, junkets, premieres, festivals and press tours.
  • Strategically evaluate and communicate press opportunities to talent and representatives, securing participation and approvals while balancing talent considerations with overall campaign goals.
  • Pitch talent, filmmakers and film assets to broadcast, print, digital and other priority media, identifying opportunities that support strategy and positioning.
  • Oversee talent publicity logistics including availability, scheduling, travel, grooming, security and working with junior team members to ensure all is accurate.
  • Monitor campaign budgets and contribute to materials including timelines, talking points, production notes, talent memos and filmmaker presentation decks.
  • Oversee on-set press activities with Unit Publicists, coordinating requests for talent approvals.
  • Manage talent at premieres, junkets, talk shows, festivals, press tours, content days, editorial shoots and other activities, proactively anticipating needs and supporting campaign objectives.

Qualifications and Skills
  • 5+ years of publicity, communications, marketing, or related experience.
  • Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
  • Strong written and verbal communication skills.
  • Excellent organizational and project management skills.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Experience working with talent, media, agencies, and cross-functional teams.
  • Ability to maintain confidentiality and exercise sound judgment.
  • Flexible schedule with willingness to work evenings and weekends as needed.

Additional Requirements
This position requires five (5) days per week in office.
About Lionsgate
Lionsgate (NYSE: LION) is one of the world's leading standalone, pure play, publicly traded content companies. It brings together diversified motion picture and television production and distribution businesses, a world-class portfolio of valuable brands and franchises, a talent management and production powerhouse and a more than 20,000-title film and television library, all driven by the studio's bold and entrepreneurial culture.
Business Unit Overview
Motion Picture Group
Lionsgate operates the largest independent motion picture company in the world. The home of such beloved franchises as John Wick, The Hunger Games, Twilight, Saw and Now You See Me, Lionsgate regularly releases 10-15 wide theatrical films each year, complemented by a slate of 40-50 multi-platform and direct-to-streaming titles. Thanks to an entrepreneurial structure, creative passion, and innovative marketing and distribution strategies, the studio is capable of not only making and extending franchises, but also delivering original successes like La La Land, Wonder, Knives Out, Monster's Ball, Precious, Fahrenheit 9/11 and Jesus Revolution. The studio has generated nearly $15 billion in global box office and earned 335 Academy Award® nominations and 71 Oscar® wins.
Our Benefits
  • Full Coverage - Medical, Vision, and Dental
  • Work/Life Balance - generous sick days, vacation days, holidays, and Impact Day
  • 401(k) company matching

Compensation
$120,000 - $135,000
EEO Statement
Lionsgate is an equal employment opportunity employer. All employees and applicants are evaluated on the basis of their qualifications, consistent with applicable state and federal laws. In addition, Lionsgate will provide reasonable accommodations for qualified individuals with disabilities. Lionsgate will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable state and federal law.

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