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Publicity Director Jobs (NOW HIRING)

Henry Holt is seeking an experienced, creative, and enthusiastic Executive Director of Publicity with a track record of highly successful campaigns across a wide range of genres to lead our seven ...

Henry Holt is seeking an experienced, creative, and enthusiastic Executive Director of Publicity with a track record of highly successful campaigns across a wide range of genres to lead our seven ...

Publicity Lead

West Hollywood, CA · On-site

$46K - $58K/yr

Position Summary The Publicity Lead is a client-facing role responsible for assisting in the ... experience at an agency with direct client interaction - Strong media relationships in ...

Publicity Lead

Los Angeles, CA · On-site

$46K - $58K/yr

Position Summary The Publicity Lead is a client-facing role responsible for assisting in the ... experience at an agency with direct client interaction - Strong media relationships in ...

Publicity Lead

Los Angeles, CA · Hybrid

$44K - $56K/yr

Position Summary The Publicity Lead is a client-facing role responsible for assisting in the ... experience at an agency with direct client interaction - Strong media relationships in ...

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Publicity Director information

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$21K

$75.7K

$164K

How much do publicity director jobs pay per year?

As of Jun 10, 2026, the average yearly pay for publicity director in the United States is $75,727.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,500.00 and $96,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Publicity Director, and why are they important?

To thrive as a Publicity Director, you need expertise in media relations, strategic communication, and campaign management, often supported by a degree in communications, public relations, or a related field. Familiarity with media monitoring tools, press release distribution platforms, and analytics systems is typically required. Exceptional interpersonal skills, creativity, and crisis management abilities help set top performers apart. These skills and qualities are vital for effectively promoting an organization's brand, managing public perception, and ensuring successful media coverage.

What does a Publicity Director do?

A Publicity Director is responsible for overseeing and managing the public image and media relations of an organization, company, or individual. They develop and implement publicity campaigns, coordinate with media outlets, and handle press releases to generate positive coverage. Their goal is to enhance visibility, manage reputation, and ensure consistent messaging across all public communications. Publicity Directors often work closely with marketing, communications, and creative teams to maximize the impact of their campaigns.

How does a Publicity Director typically collaborate with other departments to ensure successful campaign execution?

A Publicity Director works closely with marketing, social media, sales, and creative teams to align publicity strategies with overall brand objectives. They coordinate messaging, timing, and outreach efforts to ensure consistency across all channels. Regular meetings, shared project management tools, and cross-functional brainstorming sessions help facilitate this collaboration, allowing for swift adjustments and unified campaign launches. This teamwork is essential for maximizing media coverage and achieving campaign goals.
More about Publicity Director jobs
What cities are hiring for Publicity Director jobs? Cities with the most Publicity Director job openings:
What are the most commonly searched types of Publicity jobs? The most popular types of Publicity jobs are:
Who are the top companies hiring for Publicity Director jobs? The top employers for Publicity Director jobs are:
What states have the most Publicity Director jobs? States with the most job openings for Publicity Director jobs include:
Infographic showing various Publicity Director job openings in the United States as of June 2026, with employment types broken down into 1% Internship, 1% Full Time, 91% Part Time, 6% Temporary, and 1% Nights. Highlights an 90% Physical, 2% Hybrid, and 8% Remote job distribution, with an average salary of $75,727 per year, or $36.4 per hour.

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago


Job description

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We've played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We've nurtured some of music's most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we're committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

As a Publicity Director with Alamo and Santa Anna you will work on the publicity strategy and campaigns for our roster of artists across all media formats. The ideal candidate will seamlessly interweave a press narrative and innovative ideas with an artist's overall marketing campaign. They will display the ability to balance music marketing savvy with attention to detail, follow through and execution on a multi-project level. 

What you'll do:
  • Work with our team to create, implement and manage strategic national publicity campaigns for an evolving roster of artists, including television appearances, print opportunities, digital/web/content opportunities, podcasts, social media takeovers, etc.
  • Devise publicity campaigns designed to relay the artist's narrative and grow an audience.
  • Manage and cultivate relationships with key decision makers/tastemakers across all media.
  • Manage multiple projects and relationships with artists and managers as well as internal colleagues (marketing, digital, A&R)
  • When applicable, cover television performances/photo shoots/events/award shows and effectively prepare talent and media for interviews and appearances. 
  • Attend / cover shows, events, company functions as needed.
  • Write, edit and distribute press materials such as bios, press releases, quote sheets, clips.
Who you are:
  • 6+ years of prior publicity/media relations and/or digital music industry experience required.
  • Must have strong media contacts and relationships across all music, lifestyle and fashion media.
  • Demonstrate knowledge of the media industry and its power players.
  • Steeped in music culture, plus awareness of current events.  
  • Ability to generate and execute creative and innovative ideas to generate buzzworthy coverage. 
What we give you:
  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
  • Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.  
  • The space to accelerate progress, positively disrupt, and create what happens next  
  • Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.