Promotion Manager Jobs in Indiana (NOW HIRING)

The Marketing Manager develops and executes the strategy forassigned products andmarketsto drive profitable growth for the organization. This role will develop a full understanding of the market needs in the packaging segments and develop the winning value propositions. The Marketing Manager willbe responsible forunderstanding current and future trends for innovation to ensure ongoing marketplace advantage. TheMarketing Manager will develop and execute both strategic and tactical marketing programs to delivergrowth targets based on market dynamics, such as customer penetration, anddevelopingshort and long-term plans to deliver on these targets. Responsible for position and promotion of market solutions within industry through trade shows, tradeassociationsand other external promotions. This individual will work as part of the RPSNA marketing team, collaborating with commercial, product line, product development and innovation teammates to inform, develop andexecutemarketing programs andplans.

Primary Responsibilities:

• Develop andmanageexecution ofgrowth strategy for assigned packagingproducts /markets

• Define the opportunity in the market, including customer makeup and opportunity sizing

• Define promotional activities and pipeline for products based on strategy, including tradeshows and promotional materials

• Inform organization how to win in the assigned market, including definitions around product needs, valuepropand geographic & specific end-market definitions

• Support commercial teams inall aspects of business development strategy for new and emerging technologies or products

• Collaboratively guide product marketing management

• Work withProductLineManagement teams on long-term capacity and technology platform needs, market requirements, etc.

• Collaborate across functions to develop right-to-win spaces

• Ensure ongoing marketplace advantage across criteria informed by strategic focus, delivering competitive advantage, and customer-defined winning performancecharacteristics

• Guide marketing strategies and plans

• Define leading marketing prospects, growthcategoriesand emerging brands

• Leverage internal resources to ensure demand generation driven market projects.

• Collaborativeengagement of customers with the Sales team and project the differentiated value proposition developed for the market

• Collaboratively develop customer-specific selling collateral

• Collaboratively develop customer specific strategies, tactical plans, and capacity needs with Sales, Service, Operations, and Research & Development

• Inform market-based innovation pipeline development

• Develop product innovation trends based on marketplace and competitive analysis

• Collaborativelypartner with Product Management on R&D innovation pipeline development, and ensure marketing and financial discipline against that pipeline

• Support and informR&D resourcesand innovation projectprioritization withR&Dteamto achieve short and long-term goals.

• Capability building and specific deliverables

• Closelymonitorand understand consumer,retailand customer landscape toidentifytrends in each of these components

• Understand Global Amcor capabilities and global trends

• Leads communication of key trends after translating trends into market needs which can be delivered through flexible and rigid, polymer-based packaging

• Monitor and summarize ongoing strategic moves of main competitors

• Develop and lead marketing value proposition development

• Align and lead Amcor brand strategy and communications plan to drive enhanced brand equity and differentiation
• Development of internal and external product and brand communications
• Articulation of value propositions relevant to targeted customers
• Adherence to and management of brand standards as they apply to external and internal communications

Qualifications:

• Bachelor's degree in business administrationor related field.

• 5+ years of packaging industry experience inpreferred

• Comfort and experience withproduct innovation, marketingstrategies, marketingtacticsand competitive research

• Proficient in Microsoft Word,Exceland PowerPoint; working knowledge of market research tools (e.g.Euromonitor,Circana, Mintel, etc.) and marketing suites (e.g.Hubspot,HootSuite, Adobe CS, etc.) preferred.

• Ability toworkeffectivelyacross an organization, including direct and indirect reporting lines

• Ability to synthesizeand communicateinformation from multiple sources to deliver concrete recommendations and plans

• Strong organizational skills and proven ability to manage multiple tasks and project simultaneously