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Programmatic Media Jobs (NOW HIRING)

PMG

Programmatic Media Lead

Dallas, TX · On-site

Who You Will Be Working With The Programmatic team at PMG is a powerhouse of strategists and media experts passionate about creating meaningful connections between brands and their audiences. We work ...

WMX

Programmatic Media Specialist

Miami, FL · Hybrid

The Programmatic Specialist works closely with multiple internal teams to execute programmatic media campaigns from start to finish. Responsibilities: * Responsible for assisting with day-to-day ...

Horizon Media

Assistant Programmatic

New York, NY

$40K - $50K/yr

Company Overview At Horizon Media, we are committed to fostering innovation and achieving success ... Programmatic media planning and activation goes to the heart of Horizon's investment focus. The ...

WMX

Programmatic Media Specialist

Miami, FL · On-site

The Programmatic Specialist works closely with multiple internal teams to execute programmatic media campaigns from start to finish. Responsibilities: * Responsible for assisting with day-to-day ...

PMG

Programmatic Media Lead

Dallas, TX · On-site

Who You Will Be Working With The Programmatic team at PMG is a powerhouse of strategists and media experts passionate about creating meaningful connections between brands and their audiences. We work ...

Cadent

Programmatic Media Buyer

Chicago, IL · On-site

As a Programmatic Media Buyer for Yield Management, you will be responsible for the execution of programmatic advertising campaigns utilizing our proprietary technology platform. The role involves a ...

Cars

Programmatic Media Buyer

Chicago, IL

As a Programmatic Media Buyer, you'll plan, build, and execute programmatic video campaigns across CTV and OLV environments as a key contributor in our Consumer Marketing Team. You'll own the full ...

PMG

Programmatic Media Lead

Dallas, TX

Who You Will Be Working With The Programmatic team at PMG is a powerhouse of strategists and media experts passionate about creating meaningful connections between brands and their audiences. We work ...

Horizon Media

Director, Programmatic

New York, NY · On-site

Programmatic media planning and activation goes to the heart of Horizon's investment focus. Job ... Summary The Director, Programmatic roleseeksan experienced, confident, programmatic media veteran ...

WMX

Programmatic Media Specialist

Miami, FL · On-site

The Programmatic Specialist works closely with multiple internal teams to execute programmatic media campaigns from start to finish. Responsibilities: * Responsible for assisting with day-to-day ...

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All JobsProgrammatic Media Jobs

Programmatic Media information

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$11K

$56.3K

$64K

How much do programmatic media jobs pay per year?

As of Jul 16, 2026, the average yearly pay for programmatic media in the United States is $56,250.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,000.00 and $62,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Programmatic Media Specialist, and why are they important?

To thrive as a Programmatic Media Specialist, you need a solid understanding of digital advertising, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk or Google DV360, as well as certification in programmatic advertising tools, is highly valued. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart in this role. These competencies are crucial for efficiently managing ad spend, driving campaign performance, and collaborating with clients or cross-functional teams.

What does a programmatic media specialist do?

A programmatic media specialist manages the automated buying and placement of digital advertising campaigns using demand-side platforms (DSPs) and data analysis tools. They optimize ad performance through audience targeting, bid adjustments, and campaign analysis to maximize return on investment. Strong analytical skills and familiarity with ad tech tools are essential for this role.

What is programmatic media?

Programmatic media refers to the automated buying and selling of digital advertising space using software and data-driven technology. This process allows advertisers to target specific audiences in real time, optimizing campaigns for better performance and efficiency. Programmatic media buying includes various ad formats like display, video, mobile, and social, and relies heavily on algorithms and artificial intelligence to make purchasing decisions. It has revolutionized digital marketing by increasing transparency, targeting accuracy, and scalability.

How does a Programmatic Media professional typically collaborate with creative and analytics teams to ensure campaign success?

Programmatic Media professionals work closely with both creative and analytics teams to drive the success of digital advertising campaigns. They provide data-driven insights to the creative team, helping tailor ad assets for targeted audiences and optimal formats. Regular meetings with analytics teams ensure ongoing performance monitoring, allowing for quick optimizations based on real-time data. This cross-functional collaboration ensures campaigns are both visually compelling and effectively targeted, leading to better results for clients and stakeholders.

What is the difference between Programmatic Media vs Programmatic Media Buyer?

AspectProgrammatic MediaProgrammatic Media Buyer
Role FocusStrategy, planning, and overseeing programmatic advertising campaignsExecuting, optimizing, and managing specific ad buys within campaigns
Required SkillsData analysis, media planning, digital marketing knowledgeNegotiation, campaign management, platform proficiency
Work EnvironmentStrategic teams, media agencies, digital marketing firmsAd operations teams, media agencies, digital platforms
CertificationsDigital marketing, media planning certificationsPlatform-specific certifications (e.g., DV, The Trade Desk)

Programmatic Media involves strategic planning and overseeing digital advertising campaigns, while Programmatic Media Buyers focus on executing and optimizing ad placements. Both roles require digital marketing knowledge, but the former is more strategic, and the latter is more operational.

What jobs make $3,000 a month without a degree?

In programmatic media, roles such as digital media buyers or ad operations specialists can earn around $3,000 monthly without a degree, especially with experience and proficiency in ad platforms like Google Ads or Facebook Ads. These jobs often require skills in data analysis, campaign management, and familiarity with automation tools, and may involve freelance or agency work with flexible schedules.

What kind of jobs in media bring in $150,000 a year?

In programmatic media, senior roles such as Programmatic Director, Media Strategist, or Digital Media Manager can earn $150,000 or more annually, especially with extensive experience, advanced skills in data analysis and ad tech platforms, and leadership responsibilities. These positions often require strong knowledge of programmatic advertising tools, data-driven decision making, and industry certifications.

What is a programmatic media?

Programmatic media refers to the automated buying and selling of digital advertising space using software and algorithms. Programmatic media specialists use tools like demand-side platforms (DSPs) to optimize ad campaigns in real-time, targeting specific audiences across various digital channels.
More about Programmatic Media jobs
What cities are hiring for Programmatic Media jobs? Cities with the most Programmatic Media job openings:
What states have the most Programmatic Media jobs? States with the most job openings for Programmatic Media jobs include:
What job categories do people searching Programmatic Media jobs look for? The top searched job categories for Programmatic Media jobs are:
Programmatic Media jobs near you
Infographic showing various Programmatic Media job openings in the United States as of July 2026, with employment types broken down into 1% Internship, 1% As Needed, 75% Full Time, 19% Part Time, 1% Temporary, and 3% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $56,250 per year, or $27 per hour.

Senior Media Planner, Programmatic

Starcom Mediavest Group Germany Gmbh

Atlanta, GA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 16 days ago

Job description

Company Description
About Team One:
Team One is Publicis Groupe's fully integrated media, digital, and communications agency built to help premium brands thrive in a rapidly evolving world. We're known as the 'architects of aspiration' helping luxury brands reach modern affluents and next-gen consumers through culturally fluent strategies and experiences, unmatched access, and the agility to move at the speed of culture.
We're a team of 400+ creators, doers, and difference-makers across six North American offices-Los Angeles (our HQ), Dallas, New York, Chicago, Atlanta, and Boise. Together, we're proud partners to iconic brands, including Lexus and the Lexus Dealer Association, Marriott International, The Ritz-Carlton, Barclays, The RealReal, HKS Architects, Metabo HPT, KB Home, Hewlett Packard Enterprise, Moėt Hennessy, Citi., and Cathay Pacific Airlines.
We take pride in our industry-shaping creativity, connection, and exceptional culture that have been recognized with honors like Fast Company's Best Workplaces for Innovators and Ad Age's Best Places to Work.
Job Description
As a Senior Media Planner, Programmatic, you will be a strategic leader responsible for developing, executing, and optimizing programmatic media plans that drive meaningful business outcomes for our clients-primarily within the luxury automotive category. You'll collaborate closely with internal teams, agency partners, and platform vendors to architect smart, data-driven strategies across display, video, audio, and emerging programmatic channels.
You will play a central role in evaluating new technologies, shaping audience strategies, and ensuring flawless execution across DSPs. You'll also translate performance insights into compelling stories that influence clients and guide ongoing optimization and testing.
Responsibilities
What You'll Do:
  • Develop full-funnel programmatic media plans, including strategy, audience recommendations, budget allocation, inventory selection, and KPIs.
  • Lead campaign briefing, setup, forecasting, pacing, and optimization workflows in partnership with activation teams.
  • Evaluate and recommend audience segmentation strategies, leveraging 1P/2P/3P data, contextual opportunities, and platform-native solutions.
  • Collaborate with analytics and insights teams to define measurement frameworks, testing roadmaps, and learning agendas.
  • Analyze campaign results and generate actionable insights that shape ongoing strategy.
  • Provide thoughtful guidance on channel roles, programmatic trends, and emerging technologies.
  • Partner with creative, account, and production teams to ensure alignment on messaging, placements, and deliverables.
  • Lead communication with platform partners (DV360, The Trade Desk, Amazon DSP, etc.) to stay ahead of innovations and competitive intelligence.
  • QA all programmatic media plans and deliverables, ensuring accuracy, consistency, and excellence.
  • Present strategic recommendations, insights, and results to internal teams and client stakeholders.
  • Support junior team members through guidance, mentorship, and performance feedback.

Qualifications
What You Bring:
  • Bachelor's degree in Marketing, Advertising, Communications, or related field.
    4-6+ years of experience in digital media planning, with at least 3 years focused specifically on programmatic media.
  • Strong understanding of DSPs (DV360, TTD, Amazon, Yahoo DSP, etc.) and programmatic buying mechanics (PMPs, PG, RTB, auction dynamics).
  • Experience developing strategies for audience targeting, data activation, measurement, and attribution.
  • Ability to analyze performance data and synthesize into clear insights and recommendations.
  • Experience working with luxury, automotive, or premium brands is a plus.
  • Strong cross-channel understanding of display, video, CTV, audio, native, and emerging programmatic formats.
  • Excellent communication, presentation, and storytelling skills.
  • Ability to manage multiple projects in a fast-paced environment with attention to detail.
  • Familiarity with ad serving, measurement, and verification tools (DCM/CM360, MOAT, IAS, GA/GA4, Adobe, etc.).
  • Proficiency in Excel, PowerPoint, and project management workflows.

Bonus if You Have:
  • Hands-on-keyboard DSP experience
  • Google Marketing Platform or Trade Desk Certifications
  • Experience with brand lift studies, MMM, MTA, or advanced analytics
  • Exposure to identity solutions, clean rooms, or privacy-safe data models
  • Experience with automation/bulk sheets for optimization, reporting, and trafficking efficiencies
  • Experience with DCO at scale
  • Regional media planning experience

Additional Information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $60,800.00 - USD $80,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/7/2026.

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