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Programmatic Media Jobs in Philadelphia, PA (NOW HIRING)

CMI Media Group

Supervisor, Programmatic

Wayne, PA

CMI Media Group is seeking bright new stars to help shape the future of healthcare media buying. We ... As the Supervisor, Programmatic you will be the day to day account lead on assigned Programmatic ...

CMI Media Group

Supervisor, Programmatic

Cherry Hill, NJ · On-site

$70K - $140K/yr

CMI Media Group is seeking bright new stars to help shape the future of healthcare media buying. We ... As the Supervisor, Programmatic you will be the day to day account lead on assigned Programmatic ...

CMI Media Group

Supervisor, Programmatic

Chesterbrook, PA · On-site

$70K - $140K/yr

CMI Media Group is seeking bright new stars to help shape the future of healthcare media buying. We ... As the Supervisor, Programmatic you will be the day to day account lead on assigned Programmatic ...

CMI Media Group

Supervisor, Programmatic

Cherry Hill, NJ · On-site

$70K - $140K/yr

CMI Media Group is seeking bright new stars to help shape the future of healthcare media buying. We ... As the Supervisor, Programmatic you will be the day to day account lead on assigned Programmatic ...

CMI Media Group

Supervisor, Programmatic

Philadelphia, PA · On-site

$70K - $140K/yr

CMI Media Group is seeking bright new stars to help shape the future of healthcare media buying. We ... As the Supervisor, Programmatic you will be the day to day account lead on assigned Programmatic ...

CMI Media Group

Supervisor, Programmatic

Cherry Hill, NJ · On-site

$70K - $140K/yr

Description Position at CMI Media Group CMI Media Group is seeking bright new stars to help shape ... As the Supervisor, Programmatic you will be the day to day account lead on assigned Programmatic ...

CMI Media Group

Director, Programmatic

Wayne, PA

CMI Media Group, a leading force in healthcare media, is seeking a highly experienced and dynamic Director, Programmatic to join our core leadership team! This is a pivotal role for an individual who ...

CMI Media Group

Director, Programmatic

Chesterbrook, PA · On-site

$90K - $180K/yr

CMI Media Group, a leading force in healthcare media, is seeking a highly experienced and dynamic Director, Programmatic to join our core leadership team! This is a pivotal role for an individual who ...

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All JobsProgrammatic Media JobsProgrammatic Media Jobs in Philadelphia, PA

Programmatic Media information

See Philadelphia, PA salary details

$11.1K

$56.8K

$64.6K

How much do programmatic media jobs pay per year?

As of Aug 24, 2026, the average yearly pay for programmatic media in Philadelphia, PA is $56,761.00, according to ZipRecruiter salary data. Most workers in this role earn between $50,500.00 and $63,100.00 per year, depending on experience, location, and employer.

What is programmatic media?

Programmatic media refers to the automated buying and selling of digital advertising space using software and data-driven technology. This process allows advertisers to target specific audiences in real time, optimizing campaigns for better performance and efficiency. Programmatic media buying includes various ad formats like display, video, mobile, and social, and relies heavily on algorithms and artificial intelligence to make purchasing decisions. It has revolutionized digital marketing by increasing transparency, targeting accuracy, and scalability.

How does a programmatic media professional typically collaborate with creative and analytics teams to ensure campaign success?

Programmatic Media professionals work closely with both creative and analytics teams to drive the success of digital advertising campaigns. They provide data-driven insights to the creative team, helping tailor ad assets for targeted audiences and optimal formats. Regular meetings with analytics teams ensure ongoing performance monitoring, allowing for quick optimizations based on real-time data. This cross-functional collaboration ensures campaigns are both visually compelling and effectively targeted, leading to better results for clients and stakeholders.

What are the key skills and qualifications needed to thrive as a programmatic media specialist, and why are they important?

To thrive as a Programmatic Media Specialist, you need a solid understanding of digital advertising, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk or Google DV360, as well as certification in programmatic advertising tools, is highly valued. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart in this role. These competencies are crucial for efficiently managing ad spend, driving campaign performance, and collaborating with clients or cross-functional teams.

What is the difference between Programmatic Media vs Programmatic Media Buyer?

AspectProgrammatic MediaProgrammatic Media Buyer
Role FocusStrategy, planning, and overseeing programmatic advertising campaignsExecuting, optimizing, and managing specific ad buys within campaigns
Required SkillsData analysis, media planning, digital marketing knowledgeNegotiation, campaign management, platform proficiency
Work EnvironmentStrategic teams, media agencies, digital marketing firmsAd operations teams, media agencies, digital platforms
CertificationsDigital marketing, media planning certificationsPlatform-specific certifications (e.g., DV, The Trade Desk)

Programmatic Media involves strategic planning and overseeing digital advertising campaigns, while Programmatic Media Buyers focus on executing and optimizing ad placements. Both roles require digital marketing knowledge, but the former is more strategic, and the latter is more operational.

What does a programmatic media specialist do?

A programmatic media specialist manages digital advertising campaigns using automated platforms and tools to buy and optimize ad placements in real-time. They analyze data, set targeting parameters, and use demand-side platforms (DSPs) to improve campaign performance and achieve marketing goals.

What are popular job titles related to Programmatic Media jobs in Philadelphia, PA?

For Programmatic Media jobs in Philadelphia, PA, the most frequently searched job titles are:

What job categories do people searching Programmatic Media jobs in Philadelphia, PA look for?

The top searched job categories for Programmatic Media jobs in Philadelphia, PA are:

Programmatic Media jobs near you
Infographic showing various Programmatic Media job openings in Philadelphia, PA as of August 2026, with employment types broken down into 1% Internship, 74% Full Time, 21% Part Time, 1% Temporary, and 3% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $56,761 per year, or $27.3 per hour.

Associate Director, Programmatic

CMI Media Group

Philadelphia, PA • On-site

$70K - $140K/yr

Full-time

Re-posted 13 days ago

Job description

Are you a strategic leader with a passion for Programmatic media and a deep understanding of the evolving digital landscape? CMI Media Group is seeking an experienced Associate Director, Programmatic to lead our programmatic initiatives and help shape the future of healthcare media.
 
As a key leader within our agency, the Associate Director, Programmatic will drive the strategy, development, and execution of programmatic media across channels—Display, Video, Native, Audio, CTV, DOOH, and more. You'll lead a high-performing team and serve as a thought leader, both internally and externally, representing CMI Media Group in the broader digital media community. This role is ideal for someone who thrives in a fast-paced, innovative environment and is eager to pioneer new approaches within the healthcare space.
What You'll Do
  • Lead the development of cutting-edge programmatic media strategies that deliver against client marketing goals.
  • Oversee planning and execution across platforms such as The Trade Desk, DV360, and others.
  • Act as a key contributor to cross-channel initiatives by partnering with SEM, SEO, Social, and traditional media teams.
  • Build and nurture relationships with clients, vendors, and internal stakeholders across media, analytics, ad ops, and finance.
  • Evaluate and evolve our programmatic technology stack and supplier partnerships.
  • Provide strategic thought leadership and represent CMI at industry events and forums.
  • Author and review POVs, case studies, and trend insights to establish CMI as a leader in healthcare programmatic media.
  • Recruit, mentor, and grow top talent within the programmatic team.
  • Continuously optimize internal processes for campaign management, reporting, and performance analysis.
What We're Looking For
  • 5+ years of experience managing programmatic campaigns with DSPs (e.g., The Trade Desk, DV360), or equivalent SSP experience.
  • Deep expertise in the programmatic ecosystem, including publishers, platforms, and data partners.
  • Strong background in video, CTV, and audio a plus.
  • Excellent project management, analytical, and problem-solving skills.
  • Strong communicator—confident in presenting ideas, strategies, and results to clients and internal teams.
  • Proven team leader with experience developing and managing direct reports.
  • Advanced Excel skills (pivot tables, v-lookups) and ability to interpret large data sets.
  • A passion for innovation and learning new technologies.
  • Bachelor's degree in Marketing, Business, Analytics, or related field preferred,
  • Healthcare/pharmaceutical media experience is a plus.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.

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