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Programmatic Digital Jobs in Philadelphia, PA (NOW HIRING)

CMI Media Group

Analyst, Programmatic

Cherry Hill, NJ

$40K - $75K/yr

The ideal candidate has a strong analytical mindset, a passion for digital advertising, and the ... Campaign Management: Execute and optimize programmatic advertising campaigns across various ...

CMI Media Group

Analyst, Programmatic

Philadelphia, PA · On-site

$40K - $75K/yr

The ideal candidate has a strong analytical mindset, a passion for digital advertising, and the ... Campaign Management: Execute and optimize programmatic advertising campaigns across various ...

CMI Media Group

Analyst, Programmatic

Philadelphia, PA

$40K - $75K/yr

The ideal candidate has a strong analytical mindset, a passion for digital advertising, and the ... Campaign Management: Execute and optimize programmatic advertising campaigns across various ...

CMI Media Group

Analyst, Programmatic

Philadelphia, PA

$40K - $75K/yr

The ideal candidate has a strong analytical mindset, a passion for digital advertising, and the ... Campaign Management: Execute and optimize programmatic advertising campaigns across various ...

CMI Media Group

Analyst, Programmatic

Cherry Hill, NJ · On-site

$40K - $75K/yr

The ideal candidate has a strong analytical mindset, a passion for digital advertising, and the ... Campaign Management: Execute and optimize programmatic advertising campaigns across various ...

CMI Media Group

Director, Programmatic

Cherry Hill, NJ · On-site +1

Lead Programmatic Innovation: Spearhead the development of sophisticated programmatic media ... Strong digital media background and exceptional project management skills. * Outstanding analytical ...

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All JobsProgrammatic Digital JobsProgrammatic Digital Jobs in Philadelphia, PA

Programmatic Digital information

See Philadelphia, PA salary details

$33.3K

$77.3K

$131.2K

How much do programmatic digital jobs pay per year?

As of Jul 16, 2026, the average yearly pay for programmatic digital in Philadelphia, PA is $77,335.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,900.00 and $131,200.00 per year, depending on experience, location, and employer.

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Philadelphia, PA? For Programmatic Digital jobs in Philadelphia, PA, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Philadelphia, PA look for? The top searched job categories for Programmatic Digital jobs in Philadelphia, PA are:
What cities near Philadelphia, PA are hiring for Programmatic Digital jobs? Cities near Philadelphia, PA with the most Programmatic Digital job openings:
Programmatic Digital jobs near you
Analyst, Programmatic

Analyst, Programmatic

CMI Media Group

Cherry Hill, NJ

$40K - $75K/yr

Full-time

Re-posted 10 days ago

Job description

CMI Media Group is a leading media planning and buying agency specializing in the healthcare industry. With a commitment to innovation, data-driven strategies, and client success, we empower healthcare brands to connect with their target audiences and achieve meaningful results. Join our dynamic team and contribute to shaping the future of healthcare marketing. We are seeking a talented and motivated individual to join our team as an Analyst, Programmatic. In this role, you will play a key part in implementing and optimizing programmatic advertising campaigns for our healthcare clients. The ideal candidate has a strong analytical mindset, a passion for digital advertising, and the ability to thrive in a fast-paced, collaborative environment. 
Key Responsibilities: 
  • Campaign Management: Execute and optimize programmatic advertising campaigns across various platforms. Monitor campaign performance, identify trends, and make data-driven recommendations for improvements. 
  • Data Analysis: Utilize analytical tools and platforms to extract insights from campaign data. Generate reports and communicate key findings to internal teams and clients. 
  • Strategy Development: Collaborate with cross-functional teams to develop and implement effective programmatic strategies aligned with client objectives. Stay informed about industry trends and advancements to contribute innovative ideas. 
  • Client Collaboration: Act as a key point of contact for clients regarding programmatic campaigns. Provide insights and recommendations to enhance campaign performance and achieve client goals. 
  • Ad Tech Knowledge: Stay up-to-date with the latest programmatic advertising technologies and industry developments. Evaluate and recommend new technologies to enhance campaign effectiveness. 
 
Qualifications: 
  • 2+ years of experience in programmatic advertising or digital media. 
  • Proficiency in programmatic platforms (DSPs, DMPs, etc.) and ad operations. 
  • Strong analytical skills with the ability to interpret data and provide actionable insights. 
  • Trade Desk experience is preferred. 
  • Excellent communication and collaboration skills. 
  • Healthcare industry experience (preferred but not required). 
 
If you are passionate about programmatic advertising, thrive in a data-driven environment, and want to make a meaningful impact in the healthcare industry, we invite you to apply.
The base salary for this position at the time of this posting may range from $40,000 to $75,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.

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